Team Envy (now OpTic Gaming) – Founded by Mike Rufail

The team's name, "Fuel," is inspired by Texas' energy industry and symbolizes power, intensity, and resilience in competition.

Envy Gaming 

GameStop

Corsair 

Republic of Gamers (ROG) 

They often release limited-edition gear and collaborations with brands like Champion and Overwatch League official merch.

Uses livestreams, highlight reels, and behind-the-scenes content to connect with their audience.

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

Team Liquid was acquired by aXiomatic Gaming, an investment group that includes high-profile names such as NBA legend Magic Johnson and Ted Leonsis, owner of the Washington Capitals and Washington Wizards.

Marvel Entertainment – A unique partnership that led to Team Liquid x Marvel crossover jerseys and merchandise.

Twitch – One of the organization's longest-standing partners

Their content strategy includes:
🎥 Liquid+ Membership Program – A loyalty system that rewards fans for engaging with the brand.
📹 Behind-the-Scenes Videos – Showing the training, lifestyle, and journeys of their players.
📣 Live Tournament Updates – Keeping fans engaged during competitions.
💡 Educational Content – Featuring game analysis and pro player tips.

 Founded by Johan sundstein

✔ Resilience – They never give up, no matter the odds.

✔ Innovation – They create new strategies that change the game.

✔ Loyalty & Friendship – The organization values team chemistry and long-term relationships.

✔ Fan Engagement – OG stays closely connected with their fans, sharing inside stories and experiences.

BMW

Secretlab

Founders: Fabien "Neo" Devide & Nicolas Maurer

SteelSeries

Secretlab

Charismatic Content Creators – G2’s players are often the face of esports entertainment, creating humorous, personal content that showcases their personalities.

Fearless Attitude – G2 thrives on being confident, even when others doubt them.

Community Engagement – Fans of G2 are treated as part of the organization’s family. G2 frequently engages with their audience on social media and produces fan-centric content.

🧢 Hats & Hoodies – Popular among fans, often sold at tournaments.

🎮 Limited-Edition Collaborations – OG has partnered with brands like Red Bull for special apparel lines.

💻 Gaming Gear – Custom OG-themed peripherals in collaboration with SteelSeries.

Motorola

Red Bull

SteelSeries

HyperX

Asus ROG

🎤 Podcasts & Player Interviews – Where players talk about their experiences.

📣 Hype Videos & Memes – Keeping fans entertained and engaged.

🎮 Live Streams & Q&A Sessions – Interacting with their community directly.

Their merchandise reflects the team’s dynamic identity, combining performance with style, catering to the modern esports fan.

Logo: The Team Vitality logo features a stylized hornet/bee with angular wings forming a V shape.

Colors: Black, white, and yellow – reflecting energy, intensity, and excellence.

Brand Philosophy

Team Vitality is built on the idea of innovation, performance, and community engagement. The organization represents French esports on the global stage, with a focus on pushing boundaries and achieving top-tier results.

Slogan/Motto

"V for Victory" – a representation of their logo and winning mindset.

Founded by Matthew "Nadeshot" Haag

the brand is known for bold branding, content creations and also social media dominance.

Excellence – Striving for peak performance in every competition.

Innovation – Investing in tech, facilities, and player development.

Passion – Bringing energy and commitment to every match.

Community Engagement – Actively engaging with fans through events, content, and social media.

Training & Infrastructure:

Team Vitality operates one of the best esports training facilities in Europe, the V.Hive in Paris, and collaborates with top-tier performance experts.

Adidas (official apparel partner)

Tezos (blockchain & NFT partner)

Chupa Chups (snack and beverage partner)

Samsung Odyssey (gaming monitors)

Shark (hardware & lifestyle products)

Secretlab (gaming chairs)

Corsair (gaming peripherals)

These sponsors enable Team Vitality to maintain its elite training programs, facilities, and international presence.

Cultural Impact: They are not just an esports organization, but a lifestyle brand that inspires both gamers and non-gamers alike.

Creativity and Content: Content creation plays a major role in 100 Thieves’ success. The team produces entertainment-focused content, offering fans behind-the-scenes access to the players' lives, training, and competitions.

Community – 100 Thieves has a close-knit and loyal fanbase, often referred to as the 100

 started as a small sniping team in Call of Duty,

Popular Merch Items:

Official Jerseys (worn during tournaments)

Hoodies & T-shirts

Snapbacks & Beanies

Gaming Gear (Mousepads, Keyboards, etc.)

Limited-Edition Collabs (such as Adidas sneakers)

Beats by Dre

Cash App

HyperX

Red Bull

StockX

Twitter (X): @TeamVitality

Instagram: @teamvitality

YouTube: Team Vitality (high-quality content, vlogs, interviews, and highlights)

TikTok: (@teamvitality) (fun clips, challenges, and behind-the-scenes content)

Facebook & LinkedIn: Used for professional partnerships and brand-building.

Marketing Strategy:

Team Vitality focuses on:

High-Quality Content – Behind-the-scenes videos, match highlights, and storytelling.

Influencer Collaborations – Working with esports stars and gaming influencers.

Brand Partnerships – Collaborating with Adidas, Tezos, and other global brands.

Live Events & Fan Engagement – Hosting community meet-ups, signing events, and esports watch parties.

FaZe continues to break boundaries in how esports teams interact with their audience and push content creation and that is what they hope to achieve overall.

3.The Silver Snipers have become an iconic representation of inclusivity and the power of gaming at any age. The team’s identity revolves around breaking stereotypes and proving that age is no barrier to esports excellence.

4.The values of the Silver Snipers emphasize:

• Respect: Respect for each other’s skills, experience, and passion for gaming.

• Mentorship: With years of experience, the team members not only play but also mentor one another, sharing insights on both strategy and life.

• Community: Building a welcoming and inclusive gaming community where all players, regardless of age, can feel empowered.

• Growth: Continuously learning, improving, and adapting to new gaming trends and strategies.

• Fun: Above all, the Silver Snipers believe in enjoying the game and fostering a healthy competitive spirit.

5. SteelSeries,Elgiganten and Klarna:

6. The Silver Snipers have a growing line of official merchandise and apparel, which includes branded t-shirts, hoodies, caps, and more.

7. The Silver Snipers have a strong presence across social media platforms like Twitter, Instagram, Facebook, and YouTube.

👀 The Dark Aesthetic – Their navy blue and black color scheme reflects a calculated, no-nonsense approach

✔ Winning Through Strategy – Data-driven and analytical approach to competition.
✔ Development of New Talent – Committed to scouting and nurturing rising stars.
✔ Resilience & Adaptation – Continually evolving to stay competitive.
✔ Education & Innovation – EG supports gaming research, analytics, and performance development.

Evil Geniuses prioritizes intelligence and discipline over raw hype, making them unique in the esports landscape.

• AMD – Advanced gaming hardware partner.

• Razer – High-end gaming peripherals.

• Bitcasino – A major cryptocurrency and betting partner.

Secretlab – Official gaming chair provider

Evil Geniuses focuses on intellectual and strategic branding in their online presence. They use:
📊 Analytical Insights & Game Breakdowns – Sharing strategic knowledge.
🎥 Behind-the-scenes documentaries – Featuring player development and team strategy.
🏆 Competitive Highlights – Showcasing their biggest victories and top plays.

Unlike some teams that rely on memes or casual content, EG leans into serious, informative, and high-performance marketing.

Discussion Questions:

1. How does EG’s branding differ from more entertainment-focused teams like FaZe Clan or OpTic?

2. What makes Evil Geniuses’ approach to esports unique?

3. Why do you think EG has remained competitive for over 20 years?

Monica Idenfors

The seniors embraced the challenge with enthusiasm and a desire to learn. Sponsored by Lenovo, the Silver Snipers were created with the explicit goal of diversifying the typically younger esports audience. Every player is over 60.

The Silver Snipers team embraces inclusivity, demonstrating that gaming is for all ages, especially older adults. They foster teamwork, resilience, and lifelong learning while breaking stereotypes about age in esports. Their culture prioritizes fun, passion, and community engagement, inspiring others to pursue gaming regardless of age.

“Silver Army”

Lenovo

The Silver Snipers sell bomber jackets, T-shirts, and caps.

The Silver Snipers use social media and marketing to highlight their unique angle as a senior CS:GO team. They create engaging content that showcases their gameplay, team dynamics, and the fun, inspiring message that age is just a number. Their marketing strategy often focuses on breaking stereotypes about aging and promoting gaming as an activity for all ages. They collaborate with brands like Lenovo, participate in esports events, and leverage media coverage to reach a broader audience. Their storytelling approach is lighthearted and empowering, which helps them connect with fans of all ages.