This one doesn’t even sound like a good idea on paper. Customer love Cheeto’s and they love lip balm, so Frito Lay decided to combine the two in 2005 when it introduced Cheeto’s Lip Balm.

One of the most impressive displays of human-centered design, 

Spotify succeeded by empathizing with their users’ struggle to pay for music from disparate sources, and created a solution we could all embrace. It was founded in 2006 in stockholm ,sweden .users are able to get all their music in one place, for one monthly fee. 
-Gopika k v,wna

The result? An experience that was no longer scary for kids – but actually kind of fun! The number of pediatric patients needing to be sedated dropped dramatically, and patient satisfaction climbed over 90%.

(YOGESH KUMAR K R)

By conducting research and in-person interviews with families, Plum  ensured that the  product was both desirable and functional for parents and their babies. By joining families in their homes, IDEO was able to gather essential insights that helped them to come up with the prototypes and the final design.They realised that the best way to connect with babies to feed was always by a spoon and the baby food get wasted most of the times because parents don’t remember how long the product has been in the fridge and also the Parents and retailers were concerned that baby food jars don’t stack securely on shelves.

 With these insights they developed a transparent bowl to see natural colour and a resealable lid to store the food between feedings.The container also included a feature that allows to track the day they opened.The new package is safely and easily stackable and includes a divot in the lid for parents to rest a spoon on.

Project leader Girish Wagh says Mr. Tata often grabbed a pencil and a notebook to sketch out ideas, encouraging everyone to speak up. “Even a junior engineer could talk to him,” Mr. Wagh says. He wanted to be sure the car came in at 100,000 rupees, but “when we tried to compromise on customer requirements, he would say no.”

 To save on costs, the team gave the car a windshield wiper with one arm instead of the usual two and one side-view rear mirror, too. They even attached the wheels with three bolts instead of four.

For Tata, the prime users were the center of his design of the product.

While finishing pharmacy school, TJ met Elliot Cohen through MIT’s Hacking Medicine. They started PillPack to prove that managing medications could actually be simple. They recognized that fixing pharmacy requires actually building a better pharmacy. Until customers had an alternative to traditional retail pharmacy, no app or smart pill box could truly affect the problem. After making it their mission to challenge traditional retail pharmacies, TJ and Elliot focused first on helping the people with the toughest problem — the 30 million US adults (that’s one in 10) who take more than five prescription medications a day.
PillPack is designed to serve people who manage multiple medications. Each month, customers receive a personalized roll of pre-sorted medications, along with a convenient dispenser and any other medications that cannot be placed into packets, like liquids and inhalers. Each shipment includes a medication label that has a picture of each pill and notes on how it should be taken. PillPack uses PharmacyOS, a software platform created entirely in-house, to help manage each customer’s medications, coordinate refills and renewals, and make sure each shipment is sent on time, every time. PharmacyOS also enables real-time notifications and and an online dashboard so customers can control their shipments, refills, and copays. Customers can also email, text, or call their PillPack pharmacist any time to ask questions or clarify instructions.

From the beginning, PillPack’s mission has been to deliver a delightful customer experience. We believe that simple, convenient service empowers regular people to take medications correctly and achieve better overall wellness.

The famous snack and beverage brand PepsiCo recently introduce a new type of packaging for Lays. Indra Nooyi, PepsiCo’s previous CEO introduced the Human-centered design approach in the company which had changed the future of PepsiCo.
Pepsico’s design team analyzed how people are using their products. And they find out most of the women prefer to eat neat and clean. They want to have the last chip in that packet but they are not ready to dump all that small cracked chip into their mouth.

They created a vertical and round bottom can with a tray, so the user can take out the tray whenever they need a snack and put it back in after use. The package also comes with a reusable cap. So the user can store it anywhere.

I believe that you have got a small idea about what human-centered design is and how it works well in our daily life. In short, the design that makes our lives easier are mostly human-centered designs. The main goal of this approach is to create a better user experience and reduce the gap between user and product.
(Vaishnavi menon mtech Geo)