Case Study by Liz Foster https://padlet.com/lizfost99/d78wtiddpqgi9ov7 Amazon in 2020 en-us 2020-09-07 16:33:59 UTC 2025-12-13 17:38:35 UTC hello@padlet.com Liz Foster lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725115789 2020-09-07 16:34:38 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725115789 Covid-19 impacts Amazon in postive and negative ways lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725117070 As demand for goods sold online surged due to quarantine, Amazon struggled to keep pace with orders, highlighting weakness in its core business as an ecommerce retailer. Over the years, Amazon had branched out into other ventures, such as Prime and Kindle, and had even acquired other companies, such as Whole Foods. Revenue shot up because of these ventures, but questions were raised about Amazon's impact and whether it had diversified too much.]]> 2020-09-07 16:35:41 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725117070 Stretched too thin? lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725121946 2020-09-07 16:39:40 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725121946 lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725124738 While Amazon is enormously profitable, Covid-19 showed that the company may not have been focusing enough on its core business, reminding experts of department stores such as Sears that expanded too quickly and went bankrupt. After failing to keep up with quarantine demands, other retailers such as Walmart were allowed to grab a foothold in the ecommerce market. Amazon's rapid growth was also a problem for traditional retailers, who found it difficult to compete.]]> 2020-09-07 16:41:38 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725124738 lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725137038 Amazon was originally created as a virtual book selling platform, but soon expanded into selling various other products. The company began to launch other services, such as cloud-computing, Prime, Amazon Studios, Kindle, and Echo. It then shocked the retailing industry by acquiring Whole Foods. All of this acquisition caused rapid growth for the company, pushing traditional retailers too the wayside.]]> 2020-09-07 16:50:15 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725137038 Focus on current acquisitions and ventures lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725154112 2020-09-07 17:02:17 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725154112 Expand further into new ventures lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725154407 2020-09-07 17:02:31 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725154407 Focus on making ecommerce side of business more efficient lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725154905 2020-09-07 17:02:57 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725154905 Focus on ecommerce lizfost99 https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725155627 The major draw of Amazon is its wide variety of products for sale, with quick and low-cost shipping. It had effectively monopolized online shopping, and would have continued to do so had it not allowed Walmart and other retailers to compete. By shutting those other retailers out again by focusing on its core business, it can strengthen itself against competitors.

Traditional retailers can better compete against Amazon by emphasizing the perks of an in-person store, including community, tailored experiences, and customer relationships, things that Amazon would find hard to create in the same way.]]> 2020-09-07 17:03:33 UTC https://padlet.com/lizfost99/d78wtiddpqgi9ov7/wish/725155627