Consumer Decision Making, Information Search sources by Brendan Geraghty https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim Interactive activities to understand the consumer buying decision making process en-us 2025-01-21 14:17:17 UTC 2026-02-04 10:54:20 UTC hello@padlet.com Information Search Challenge brendangeraghty https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298844318 You have 15 minutes to conduct an information search for a specific product (as signified in the relevant graphic). They must document:
- Sources used (minimum 5)
- Key information found
- Credibility of sources
- Most influential information
Discuss how different students approached the search and what sources they trust most. Time: 30 minutes.

]]> 2025-01-21 14:17:17 UTC https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298844318 List Sources of Information - Group One brendangeraghty https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298849859 Information Sources:

Carzone

Donedeal

Cars.ie

Cars Ireland

Brand Website (Toyota, Kia)

Facebook Marketplace

Word of Mouth

Car History Checkers

Google

Newspaper Adverts

Social Medias


Key Information:

Price

Mileage

History

Location

Reliability

Safety features

Finance Options

Dealership Reviews

Staff Knowledge


Credibility of Sources:

Brand and dealership websites would be more credible than Donedeal/FB Marketplace as they would have more standard/reputation to uphold and are less likely to give false information.


Most Influential Information:

Price

Specifications

Location

Dealership Reviews

Resell ability of Car being bought (How much it holds value)

Anticipated repair costs

Durability



]]> 2025-01-21 14:21:04 UTC https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298849859 List Sources of Information - Group Two brendangeraghty https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298854711 sources used: google Personal Loans Ireland | Fixed Rate Loans | Avant Money

phone number 0719594076

Bank of ireland, aib, an post, revolute


info: 6.5 rate on 30k or above. 5k-75k on advant, 10 year potential length,aib rate 8.95 percent on personal loans, boi is 7.1, an post is 6.9 apr on 20k or above.revolute new to market

credibility: www.bonkers.ie shows all info on company rates


most influencial info: rate of apr, online banking access (advant money and an post dont have this)









]]> 2025-01-21 14:23:58 UTC https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298854711 List Sources of Information - Group Three brendangeraghty https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298854831 Local Retailer (Harvey Normans, Curry's, etc...)

Online Advertisements

Manufacturer's websites

Reviews online

Word-of-Mouth, Referrals from friends & family.

Youtube / Social Media

Leaf lets / News Letters / Junk mail


]]> 2025-01-21 14:24:02 UTC https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298854831 List Sources of Information - Group Four brendangeraghty https://padlet.com/brendangeraghty/d6r5kecaf2g3bsim/wish/3298854939




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