https://padlet.com/shala_ahmed/Retail_Fri_930_W12 Revision Week 12 en-us 2017-05-24 05:38:46 UTC 2025-11-18 23:14:51 UTC hello@padlet.com shala_ahmed https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173550981 Disadvantages of advertising 
1. It may require large investments.
2. Limitation of geographic flexibility
3. Detailed information is limited.
4. High throwaway rate
5.Long lead time
6. Standardized messages lack flexibility.

Dis of public relations
1. Little control over publicity message
2. Not suitable for long run
3. Costs for PR staff, planning activities and events.

Dis of personal selling
1.Limited number of customers at one time
2. High costs
3. Does not get customers in store
4. Self-service discouraged.
5. Negative attitudes toward salesperson.

Dis of sale promotions
1. Difficult to terminate
2. Possible damage to retailer's image.
3. Short-term effects only.
4. Used as a supplement.
5. More stress on frivolous selling points.]]> 2017-05-24 06:12:30 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173550981 https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173919145 Nike
Product: Sportswear clothing for men and women with a range for childrens clothing as well. Categorised into three major sections - Running, Training & Casual Sportswear
Price: Average pricing to quite high end, especially when they have collaborations with top designers and iconic athletes.
Place: centralised locations, especially in big shopping centres and places of high foot traffic.
Promotion: No price promotions - but do have events that promote the products and brand name
People: personal shopping experience. For people of all ages but with a main target for the male and female between the ages of 18-25. It's all about the future generation and changing their perspective on fitness and the healthy lifestyle.


Neverland
Product: Mens middle range and fashion forward casual wear. Jeans, shirts, jackets, jumpers etc.
Price: Ranging from $30-$250. Average price point for Tshirt is $69.95 and Pants start at $99.95.
Place: Positioned in all major shopping centres (Victoria only). One store in Chapel Street open weekends only. 
Promotion: Constant promotions ranging from discounts, % sales, VIP days, buy one, get one free.
People: Young, contemporary males who like fashion and streetwear/festival wear.


Bardot 
Product: women's day/evening clothing 
Price: average pricing but can be quite pricey depending on the material. For example denim jeans/jacket would cost in excess of $100 and leather jackets in excess of $150
Placement: Small stores in centralised locations across Melbourne  and major shopping centres. 
Promotion: One day sales and discounted pricing continuously through the store
People: Young but also mature working females, as Bardot clothing caters for both. It's about the idea of going to day time to night time based on your outfit and accessories. ]]> 2017-05-26 00:19:51 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173919145 https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173919850 THIS IS GREAT!!! The retailer's retail philosophy would be to provide customers with quality home-wares and bedding. 
The merchandise they stock would reflect this and needs to be consistent with their positioning. I.e. They can't stock cheap low-quality bedding items like sheets and pillows if their retail philosophy goes against this and contradicts it. 
The retailer needs to ensure they have breadth and depth of merchandise. 
Breadth of merchandise refers to the number of categories of products/services a retailer provides, and depth of merchandise is the assortment of merchandise available in each category. ]]> 2017-05-26 00:25:46 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173919850 shala_ahmed https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173919854 relate to this

]]> 2017-05-26 00:25:49 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173919854 https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173920116 Private Label Strategy:  Defined as retailer owned product brands
Advantages:
-The store reputation can make the label successful
- No competition/ pricing matching

Disadvantages: 
-  May not be well known therefore at first can be considered as not trustable ]]> 2017-05-26 00:28:36 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173920116 https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173920464 franchisee advantage: can immediately gain the consumers form the well known brand 

]]> 2017-05-26 00:32:05 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173920464 https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173920982 Competition-oriented pricing firm might not after price in reaction to changes in demand or costs unless competitors after theirs.It might change prices when competitors do,even if demand or costs remain the same.]]> 2017-05-26 00:38:11 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173920982 https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173921026 Customer service is defined as the process of ensuring customer satisfaction with a product or service.

Sustainable competitive advantage refers to the company assets, attributes or abilities that are difficult to duplicate and provide superior long term position over the competitors.

Sustainable competitive advantage can be achieved by using the concept of experiential retailing. For example Lego''s Land in Chaddy that offers the Entertainment element which reflects the buying goods to buying experiences.

A retailer could give their customers a way to provide feedback by creating a customer service survey with the adoption of technology.]]> 2017-05-26 00:38:46 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/173921026 https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/271514473 I really like this workshop :) ]]> 2018-07-31 03:18:15 UTC https://padlet.com/shala_ahmed/Retail_Fri_930_W12/wish/271514473