Bieber's facial expression show that his youthful, playful persona has remained in tact, despite the serious allegations he was facing at the time.

Ellen describes Bieber as "cute" multiple times, and mentions his already large fanbase of young girls. This is a strong example of Bieber's initial star image, a young, loveable teen who is already admired by a large audience.

The show opens with Bieber being chased by hundreds of screaming fans, his confident stage presence is impressive for someone at such a young age. He does not appear to be intimidated by the amount of people watching him, but quite the opposite. He has clear star quality on stage, which explains his rapid climb to success.

His second arrest in the space of a month, Bieber's image altering in this time frame, to that of a 'troubled star'.

A third offence by Bieber, reinforcing this rebellious attitude he is showing.

The social posting of this message again reinstalls this idea into the public sphere that he has grown as a person and celebrity. He is no longer some kind of troublesome teen who didn't care about anyone else. The image that he portrayed through he teenage years where he often made mistakes is no longer the person he is today. He is making a conscious effort to prove that his social and personal image has changed in a positive and reflective way.

It is risky to his star image to be potentially offending and upsetting thousands of fans who have paid to see him in concert. The relationship between celebrity and fan is a delicate one, the celebrity must be careful as not to lose fans as a result of an outburst such as this one.

These types of situation can dramatically affect a star image, creating this idea that Bieber does not care about those who support him.

Braun will always be responsible for the creation of superstar Justin Bieber, and played a key role in the way his star image changed over the course of his career.

As well as how this relationship still affects his image now, especially surrounding his marriage to Hailey Bieber.

This was strategic and clever marketing by Bieber's team, as he was only 14 at the time and would have had a younger audience who would have wanted to buy this product.

This goes hand in hand with the image his team would have been trying to give across to the world of Bieber at the time.

We can look at this in relation to Justin Bieber and the brands that he represents, and what affect the businesses image, has on Bieber's own brand image.

This can be directly related to the strong backing that Bieber's fans have showed him through the years, and how they have supported him.

In February 2023, Hailey Bieber and Kylie Jenner made a TikTok, which fans speculated that it was the pair making fun of Selena Gomez. There has always been an ongoing sense of rivalry, due to Selena and Justin's long complicated relationship history.

In June 2023 the drama came to a head when fans started leaving hateful comments and messages on Hailey Bieber's post. Which led to her speaking out on her social media stories, asking people to stop.

It is important to look at the albums an artist releases, and more specifically when they have released them. This gives the audience an insight as to what might have been going on at the time inside the private life of the star. From this we can see how or if their public persona reflected these ongoings.

Purpose was released the year following his string of arrests in 2014, from this interview, we can see a shift in Justin's public attitude and image. He recognises his past mistakes, and wants to portray to the public, the changed person that he has become since.

As a young adult who has grown up in the limelight, it is not surprising that the public are witnessing first hand his wrong doings and mistakes.

The audience get the sense that this is a much more matured and socially aware album from Bieber.

He reflects on Covid in the 2020, and addresses the topic of loss. He discusses that inspiration for one of the tracks on the album was inspired by the Black Lives Matter Movement. He also opens up about his own personal struggles, and refers to his mental health.

He talks about his marriage to Hailey Bieber, and how she saved him at his darkest times.

The author writes about the increase of celebrity brands in recent years, and the affect that celebrity brands can have on their relationships with their own fans.