Music Video Conventions by Ross Barrett https://padlet.com/ross_barrett/d38u5diorbh1 Technical & Visual Codes en-us 2017-10-16 11:32:41 UTC 2024-05-26 07:17:20 UTC hello@padlet.com https://padlet.com/ross_barrett/d38u5diorbh1/wish/197300819 2017-10-16 12:26:47 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197300819 Emotional music videos often contain close up shots with low key lighting in order to reflect emotion https://padlet.com/ross_barrett/d38u5diorbh1/wish/197322963 2017-10-16 13:14:53 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197322963 dancers https://padlet.com/ross_barrett/d38u5diorbh1/wish/197322978 creates lively and vibrant atmosphere

]]> 2017-10-16 13:14:55 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197322978 often in alternate indie band music videos you'll see lots of short videos they've filmed themselves, of them doing things i.e skating, drinking, partying, band rehearsals. https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323025 2017-10-16 13:15:02 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323025 Main character/ singer https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323067 Dancers

Storyline according to lyrics

lots of different shots and angles

]]> 2017-10-16 13:15:07 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323067 different angle shots to demonstrate different meanings https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323115 2017-10-16 13:15:12 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323115 culture https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323118 the location, clothing, makeup, dancing, food, musical beat ]]> 2017-10-16 13:15:13 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323118 low key lighting for a sad song https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323172 2017-10-16 13:15:20 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323172 https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323196 Artist normally preforming inside the music video]]> 2017-10-16 13:15:22 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323196 pop music- high key lighting with a big group of people along with close ups of happy emotions https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323206 2017-10-16 13:15:23 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323206 Rock Music https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323261 Usually low key lighting with hyperbolic-aggressive actions. 
The camera cuts away a lot or has a lot of different shots from close-ups to extreme long shot. ]]> 2017-10-16 13:15:29 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323261 https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323273
a variety of camera angles of the artist to give emotion and make the video more dramatic. ]]> 2017-10-16 13:15:31 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323273 story line https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323534 2017-10-16 13:15:54 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323534 bright colours for fast tempo songs https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323603 makes video memorable and mimics the positive nature of song]]> 2017-10-16 13:16:00 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323603 explanation to the meaning of the lyrics oh38477 https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323660 story or series of events that visually show the purpose of the song 
 ]]> 2017-10-16 13:16:08 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323660 Pop Music- https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323712 Normally would have back up dancers, high key lighting ]]> 2017-10-16 13:16:14 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323712 https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323721 often a story is shown and sometimes is in conjunction with ]]> 2017-10-16 13:16:15 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197323721 items of high value $$$ https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324063 that can be connoted with success or wealth 
which can be related to class/level rap is quite confrontational and aggressive, so it can be argued as genre specific]]> 2017-10-16 13:16:51 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324063 The song https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324078 2017-10-16 13:16:53 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324078 different types of lighting creates the mood of the song. low-key lighting- sadder song https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324215 2017-10-16 13:17:06 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324215 https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324254
Visuals most likely to match the video but not all the time]]> 2017-10-16 13:17:10 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324254 plot twist in the music video https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324255 2017-10-16 13:17:10 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324255 high key lighting when it's an enthusiastic song as the mood will be happy https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324307 2017-10-16 13:17:17 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324307 Rhythmic Editing https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324388 2017-10-16 13:17:25 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324388 a performance https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324389 2017-10-16 13:17:25 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324389 First person music videos https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324436 Some songs that are in first person use POV where the cameraman is the main character - this gives the audience a perspective and an insight to what the 'narrator' is feeling]]> 2017-10-16 13:17:30 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324436 performance https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324460 the video shows the artist/ band performing the song. Often a convention of the rock genre.]]> 2017-10-16 13:17:33 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197324460 Camera men and women would normally provide a first person narrative on the music video so if the artist or the person is being 'tracked' then it would help the spectator feel like they are inside the music video and may help them feel the emotion and the current mood of the song and the artist/person inside of the video and the spectator may feel like the video is personalised to them and not something that they are just watching for fun https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325466 2017-10-16 13:19:16 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325466 something to make you feel emotion https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325553 depending on the genre of music, the music video will demonstrate the kind of emotion the artist was feeling when they first wrote the song or the emotion they want you to feel when listening ]]> 2017-10-16 13:19:23 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325553 Young Thug's recent music conventions. https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325567 Young Thug has been using 90's style video in his recent music videos - the gang culture reference.]]> 2017-10-16 13:19:25 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325567 band members are also featured in the music video https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325689 2017-10-16 13:19:36 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325689 long shots of the singer enjoying their expensive valuables in a hot country surrounded by many people https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325846 2017-10-16 13:19:51 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197325846 often fade outs at the end in most music videos- its not genre specific https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326347 2017-10-16 13:20:40 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326347 different settings and scenes throughout the video https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326429 2017-10-16 13:20:48 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326429 helps the viewer relate to the artist oh38477 https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326461
shows the artists personality, through visual codes like their clothes, and the way they act in the video

]]> 2017-10-16 13:20:51 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326461 music videos sometimes have double meanings https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326692 2017-10-16 13:21:12 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326692 Instrument players https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326763 Influences audience if they are interested in music to recreate the performance]]> 2017-10-16 13:21:18 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326763 rap music- men surrounded by barley clothed women along with extreme close ups of expensive items as well as expensive clothing- the speed of the video usually slows down when doing the close ups mostly to show off class and most commonly low key lighting https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326965


]]> 2017-10-16 13:21:39 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197326965 extreme wide shot https://padlet.com/ross_barrett/d38u5diorbh1/wish/197327130 2017-10-16 13:21:56 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197327130 Also different types of shots e.g close up or extreme close ups could help the spectator feel the emotion and it would help the artist/person put across their emotion because it is close up on their face which would make their emotions feel real and make the spectator feel like it is real because if it is a sad song and there is a close up of someone crying or an extreme close up of an eye crying then the spectator feel like the emotion that they are showing is real and would make the spectator feel the same emotion that the artist/person is feeling. https://padlet.com/ross_barrett/d38u5diorbh1/wish/197327496 2017-10-16 13:22:26 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197327496 exploiting women https://padlet.com/ross_barrett/d38u5diorbh1/wish/197327943 certain female artists use music videos to exploit themselves to make them feel like strong, independent women but they're actually making women look like a sexual object.]]> 2017-10-16 13:23:13 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197327943 Direct mode of address from the singer, often achieved through close up shots, to connect the audience to the song https://padlet.com/ross_barrett/d38u5diorbh1/wish/197328790 2017-10-16 13:24:42 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197328790 Facial Expressions https://padlet.com/ross_barrett/d38u5diorbh1/wish/197329208 Animated, excited expressions and gestures in pop music, as opposed to more blank or upset expressions in emotional songs]]> 2017-10-16 13:25:25 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197329208 Brands that have paid to have their product in the video for advertisement. https://padlet.com/ross_barrett/d38u5diorbh1/wish/197329331 2017-10-16 13:25:37 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197329331 product placement https://padlet.com/ross_barrett/d38u5diorbh1/wish/197329409 so the artist can make more money from a single music video. close up shots usually used on the product being advertised.]]> 2017-10-16 13:25:46 UTC https://padlet.com/ross_barrett/d38u5diorbh1/wish/197329409 oh38477 https://padlet.com/ross_barrett/d38u5diorbh1/wish/197347838

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