The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services.

It's a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree. But essentially marketing involves everything you do to get your potential customers and your product or service together.

When you're putting together a marketing program for your business, concentrate on the  basics, the four key components of any marketing plan:

The name of the game in marketing is attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep your marketing efforts focused and increase your sales.

For in depth information on business marketing see this collection of articles.