POGGO - BOW #5 NIKE'S ADVERTISEMENTS (Wieden and Kennedy Advertising Agency) by PAULA ESTEFANIA POGGO BAJAÑA

Global Issue

pepoggob1 — 2024-01-21 18:30:49 UTC

The global issue that in my opinion is generated in this case is very much related to the beliefs of the community and the influence that celebrities can have on people's lives. And the expectations that people have about celebrities without knowing that they are ordinary people like us.

Global Issues

pepoggob1 — 2024-01-21 19:01:45 UTC

The global issue presented is such as the lack of perseverance and motivation of the athletes when facing certain challenges in their athletic field. This can occur in several cases and is also very common.

Global Issue

pepoggob1 — 2024-01-21 19:37:13 UTC

The global issue chosen for this commercial in part is to be able to break the stereotypes that exist in society and to be able to correctly promote inclusivity and be able to recognize individual potential.

Global Issue

pepoggob1 — 2024-01-21 19:55:55 UTC

The global issue of this commercial is the old stereotype that people have about women, believing that they should be totally dedicated to the house and home.

Global Issue

pepoggob1 — 2024-01-21 21:08:57 UTC

The global issue of this commercial is very clear and is the constant racism that exists in America and how it generates many deaths per year.

pepoggob1 — 2024-01-21 21:12:43 UTC

This commercial is titled "I'm not a role model." The protagonist is former NBA player Charles Barkley. The main message of this commercial is to make both young people and parents understand that famous players or famous people in general do not have to be an example to follow. The Jews understand that for their work they have obtained fame and recognition but just because they make a mistake does not have to condemn them, that is why Barkley mentions this phrase “Just because I dunk a basketball doesn't mean I should raise your kids.” Which we think about in more depth is totally right. I consider that the persuasive thing about this commercial is that it was starred by this very famous player since he had an influence on people and perhaps the public did not expect it. Personally, it shocked me because I never expected to see such a big brand launch a commercial with that message since it was a sensitive topic and people could get offended. Also, the interesting thing about this commercial is knowing that Barkley was the one who proposed this commercial idea to the Nike brand, and they accepted since they thought it was cool.

pepoggob1 — 2024-01-21 21:13:50 UTC

In this Nike commercial titled "Human chain", the message it tries to convey to the public is the dynamism, intensity and determination that characterizes all athletes in the sports they practice. The video shows the best moments of the athletes and also It shows their falls and the difficulties they suffer when exercising, for example it showed the falls of gymnasts and American football players. This ad caught my attention personally since the clips shown in the video are very dynamic and visually attractive since it shows different athletic disciplines per second of the video and I also like the message it tries to give since no athletic discipline is easy and has its falls and its good moments. I consider it persuasive when it comes to motivating athletes to never give up their dreams and pursue them even if it is very difficult.

pepoggob1 — 2024-01-21 21:15:14 UTC

In this Nike commercial, I found it very emotional, one of the most emotional of all since its message is to help people find their inner greatness, since that is something that we all have, not just well-known people. Due to his talent, this is mentioned in the video “Greatness is not a rare DNA chain.” which totally reflects the main message of the video. I consider that this message contains phrases that are completely correct, one of which is “Greatness is not born, It's made.” This video caught my attention completely since it showed the stories of different people around the world and each of them related what inner greatness meant to them. It seems to me that more than a persuasive advertisement, it is an inspirational one since, as mentioned before, it shows different stories of how people have managed to get ahead despite their difficulties, for example it showed a child who did not have a hand, but despite This allowed me to play baseball perfectly.

pepoggob1 — 2024-01-21 21:16:26 UTC

Nike's 2017 commercial tries to demonstrate the true value that women have within society and how over the years they have been breaking the stereotypes that society has about them. The video is captivating since it shows how a girl is singing in a theater in front of people dressed in a very elegant way and begins saying "Made of flowers and of rings, Made of gossip and marmalade, This is what our girls are made of" And the audience smiles, thus demonstrating their acceptance of that text, but later in the video, different female athletes begin to be shown, such as soccer players, dancers, and athletes, and the girl begins to sing “Made of independence and of skill, Of passion and heart and of dignity¨ and the people of the public are surprised but little by little it is seen that this is really the true meaning and the truth about women and our power.

pepoggob1 — 2024-01-21 21:17:50 UTC

During this commercial the message that was trying to be sent to the viewers is that in America there is a constant cultural problem which is the constant racism towards black people, the video tries to make people understand that for the first time Maybe we have to stop with this problem since we cannot continue killing innocent people in this way. The video seemed strange to me since this time it was presented in a very different and minimalist way, the video did not show images or videos, it was simply a black background in which a blank text that mentioned the given problem was played. I considered that this type of presentation makes the public see that it was something much more serious that required attention.