Week 5 Workshop by Natalie Bowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh BUS105: Marketing Essentials en-us 2021-03-29 23:39:21 UTC 2025-10-24 01:07:01 UTC hello@padlet.com Activity Question 1- As emerging business professionals, you will face ethically difficult situations. Explain what you would you do in each of the following ethically difficult situations? (Note: just be honest about your answers and don’t feel the need to conform with what you think is the socially acceptable answer) nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071474 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071474 Activity Question 2. One of the criticisms of marketing is that it promotes false wants and too much materialism. That is, it encourages ‘people to buy products that they don’t necessarily need or want to impress people that they don’t necessarily like’ and, relatedly, that people increasingly judge others on ‘what they have rather than who they are’. nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071475

]]> 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071475 Q1a. The Research and Development department has slightly changed one of your company’s products. It is not really ‘new and improved’, but you know that putting this statement on the package and in advertising will increase sales. What would you do? nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071476 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071476 Q1b. You have been asked to add a stripped-down, low cost model to your line of laser printers, which could be advertised to pull customers into stores. The product will not be very good, but salespeople will be able to switch buyers up to higher-priced units. You are asked to give the green light for the stripped-down version. What would you do? nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071477 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071477 Q1c.You are interviewing a capable female applicant for a job as salesperson. She is better qualified than the male applicants who have been interviewed. Nevertheless, you know that in your industry some important customers prefer dealing with male salespeople, and you will lose some sales if you hire her. What would you do? nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071478 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071478 Q2 b. What products have you bought a product to impress other people? nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071479 Feel free to upload pictures =) ]]> 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071479 Activity Question 3. Read this article by Choice titled ‘Food packaging tricks’ Click on link below. The article highlights how products are shrinking but package remain the same to mask the smaller size. nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071481 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071481 Q3b.What are your thoughts about deceptive product packaging? nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071482 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071482 Q3 a.Describe an example from your own life where the package size was deceptive. nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071483 Feel free to upload pictures ]]> 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071483 Q4c. The article asks the question ‘how much empty space is reasonable?’. How would you answer this question? nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071484 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071484 Activity Question 4. Google announced in March 2021 that it will stop tracking users in Chrome to sell ads. This is a game changer and appears to be a step towards more sustainable and ethical marketing practices to protect the privacy of consumers. nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071486 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071486 Q2 a. What are your thoughts about false wants and materialism? nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071487 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071487 Search online for three (3) examples of organisations that are adopting or have adopted more sustainable and/or ethical marketing practices. Provide a brief summary of each. nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071488 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071488 Activity Question 5. Do you normally consider an organisation’s environmental practices when you are making purchase decisions? (Note: just be honest about your answers and don’t feel the need to conform with what you think is the socially acceptable answer). nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071489 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071489 Yes- provide an example of a recent purchase you have made and how environmental considerations were part of your decision-making process. nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071490 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071490 No- explain why environmental considerations are not part of your decision-making process? nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071491 2021-03-29 23:39:21 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366071491 Q1a https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366226657 Nobody is going to be hurt by the change, so going ahead and putting the statement on the product would be okay to do. Also, there was a slight change anyways.]]> 2021-03-30 00:52:20 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366226657 Q1b https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366236989 The low cost model, could end up damaging customers as it might not be safe. We would recommend not going ahead with this choice]]> 2021-03-30 00:56:27 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366236989 Q1b) https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366238729 Address the issue as it could be seen as false advertising, and balance between your ethics and the company's agenda to find a midway point.


]]> 2021-03-30 00:57:10 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366238729 Q2b https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366239448 In 2017 when a MacBook was the cool thing to have

]]> 2021-03-30 00:57:26 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366239448 Q1b) https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366244579 Less features, lower performance = less cost. Lite version of the printer. Just as long as it's safe.]]> 2021-03-30 00:59:18 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366244579 Q1c https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366251963 If we were in their shoes, we would hire the female applicant, as she is more qualified. This could also benefit the organisation, as they are included women. If there was a problem with the salesperson not being the male, it could be possible to transfer salespeople to the preferred]]> 2021-03-30 01:02:28 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366251963 Q1c) https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366260535 Hire the female and work out a compromise. i.e. Have the female saleperson handle other sales so that a male salesperson can handle the important customer, pair a male and the female salesperson to handle the customer.]]> 2021-03-30 01:06:12 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366260535 Q2a) https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366268328 High pressure selling, lack of self-control can create false wants, often said that things are sold and not bought (Salespeople try to sell something to you), not a natural state of mind, cycle of mass consumption, creating false want that benefit industry more than they benefit consumers.]]> 2021-03-30 01:09:40 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366268328 Q2a https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366270400 There is no harm to push people to buy the product to a certain degree. When it becomes harassment the salesperson should stop ]]> 2021-03-30 01:10:31 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366270400 nebowring https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366278162 2021-03-30 01:13:47 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366278162 Q2b) https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366278680 Buying Iphone 3GS. Buying/collecting pokemon cards to show off/impress my friends. ]]> 2021-03-30 01:14:00 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366278680 https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366282547 2021-03-30 01:15:28 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366282547 Q2b https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366283439 Apple Iphone, air force 1s, doc martins, macbook]]> 2021-03-30 01:15:51 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366283439 https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366284896 2021-03-30 01:16:27 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366284896 LG KS 360 amberfreier https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366290867 The "must-have" phone back in the day ]]> 2021-03-30 01:18:54 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366290867 Q3a) https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366291568 Smiths Chips, Doritoes, majority of food products (decpetive marketing to make you think you're getting more bang for your buck)]]> 2021-03-30 01:19:11 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366291568 Q3c) amberfreier https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366297172 Enough to safely store the product without destruction. ]]> 2021-03-30 01:21:28 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366297172 Q3a https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366300216 any chips, mousse, ice cream cones]]> 2021-03-30 01:22:42 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366300216 Q3b) https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366300284 It's Deceptive, doesn't feel ethical (like you're tricking your consumers), annoying, can be wasteful (Excess plastic).]]> 2021-03-30 01:22:44 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366300284 BMW amberfreier https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366302388 Have adopted a reduced emission of the vehicles & have a focus on females in leadership roles while attempting to attain a healthy work-life balance]]> 2021-03-30 01:23:33 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366302388 BIOGEN amberfreier https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366305541 Carbon neutral company. Clean energy. Supporting education in schools. Come out to schools to teach about carbon neutral technologies. ]]> 2021-03-30 01:24:45 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366305541 ADIDAS amberfreier https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366307952 Lifetime friendly practices. Bring your kids to work (some have day care centers available). Support of work-life balance. ]]> 2021-03-30 01:25:39 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366307952 Q3b https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366310323 Annoying because you think you're getting more than what you are. You would feel hungry. Wasting single use resources, making it unethical ]]> 2021-03-30 01:26:32 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366310323 Environmental/Ethical Practices amberfreier https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366312316 I attempt to! When grocery shopping I try to choose the products with the least amount of plastic packaging and recyclable materials to better help the environment. Try to choose products that have more quality based that will last longer rather then focus on mass consumption. 
eg. glass water bottle from an Australian company that retails environmentally friendly products, i.e. reusable fresh food bags and reusable silicone food coverings]]> 2021-03-30 01:27:15 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366312316 Q3c https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366315982 Enough empty space, so the product wrapping isn't wasteful, making sure you get the most amount out of the product]]> 2021-03-30 01:28:47 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366315982 bottom space expander https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366318337 hello :)]]> 2021-03-30 01:29:47 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366318337 Do not Purchase things often. https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366330806 While I try to consider its when buying produce (Like free range chiken eggs over caged eggs, and typically animal friendly products over brands that I suspect may not be ethically sourced), I do not always consider the environmental consideration in my decision-making process for other products, that saying, I am more likely to buy things from companies who advertise their items as environmentally friendly.]]> 2021-03-30 01:34:51 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366330806 Woolworths https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366332557 Dairy Innovation Fund 
When buying dairy milk, some money goes back to dairy farmers ]]> 2021-03-30 01:35:30 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366332557 Apple https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366335917 Using Aluminium as a main resources to reduce carbon emissions instead of using different materials ]]> 2021-03-30 01:36:48 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366335917 IKEA https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366339126 Manufacture products using sustainable products & 91% of use is recycled or made into energy ]]> 2021-03-30 01:38:04 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366339126 Question 5 https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366347895 As a group, we search for new products to switch to more ethical products. Or even considering different products.

However, we do use products which wouldn't considered to be ethical e.g. books]]> 2021-03-30 01:41:30 UTC https://padlet.com/nebowring/d1nuy2qgj1ia0kyh/wish/1366347895