Discover what people want by Hunter Reece https://padlet.com/hreece2426/d1kz7efhf3fq Made with charm en-us 2017-02-13 19:42:37 UTC 2017-02-13 20:20:43 UTC hello@padlet.com Understand Buyer Behavior hreece2426 https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153552453 Economic Market - all consumers who will purchase a product or service
Major Goals of Marketing 
1. what do customers want
2. how much will they pay for it]]> 2017-02-13 19:47:24 UTC https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153552453 Consumer Spending Habits hreece2426 https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153553857 Price that fans will pay depends on interests, and benefits
Benefits derived - the value people believe they recieve]]> 2017-02-13 19:51:26 UTC https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153553857 Consumer wants and needs hreece2426 https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153555894 Abraham Maslow developed a hierarchy of needs.
Physiological  -  food , water and sleep
security - physical safety and economic security
social - friends , family, love
esteem - respect and recognition
Self actualization - realize full potential]]> 2017-02-13 19:57:47 UTC https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153555894 Buying Motives hreece2426 https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153557917 emotional purchase - buying with little thought during emotional highs and lows
Rational purchase - buying based on needs , wants, priorities, budget, research, alternatives. thought and reasoning
Patronage purchase - buying based on loyalty to a brand or product]]> 2017-02-13 20:04:11 UTC https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153557917 Buying Plan hreece2426 https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153560179 Businesses must buy merchandise that customers will buy from them
Businesses also buy for their own use]]> 2017-02-13 20:11:35 UTC https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153560179 Decisions hreece2426 https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153562000 Consumers- demographics and shopping behaviors
business enviroment
economic conditions
amount and quality of competition
government regulations and laws
ethical issues]]> 2017-02-13 20:18:06 UTC https://padlet.com/hreece2426/d1kz7efhf3fq/wish/153562000