https://padlet.com/macsof201/d17srn1qcvxuue22 en-us 2023-02-27 16:06:52 UTC 2023-03-02 14:58:53 UTC hello@padlet.com macsof201 https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501171818 Factor: entrepreneurship

Jeff Lebesch went on a bike trip in Belgium and tasted many beers that were fruit and spice infused. He became obsessed and started a craft brewery in his and his wife Kim’s basement. The couple then took out a second mortgage on their home and their brewing company took off. They named it New Belgium Brewing Company in honor of where they fell in love with the beer they now brew. 

]]> 2023-03-02 14:17:41 UTC https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501171818 macsof201 https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501180052 Factor: land

The company went commercial two years after and the couple took their brew from a Colorado basement to bottles. Since beer is an agricultural product, they needed to be aware of characteristics and changes of the environment. Beer is made from grain, hops, wheat etc. so they had to make sure they were all available and they had the finances to purchase them so that they could produce and then sell their beer.]]> 2023-03-02 14:22:17 UTC https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501180052 macsof201 https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501185206 Factor: labor

After Jeff and Kim divorced, Kim became CEO. She decided that under her, New Belgium announced the sale of 100% of the brewery to its 475 co-workers. This enabled the formation of a family foundation with a goal of creating a new business model. Kim and New Belgium have been widely recognized as business role models; she received the EPA’s highest regional award for Environmental Excellence and in 2012 was Entrepreneur Magazine’s CEO of the Year and CEO of the year by Colorado Biz Magazine. ]]> 2023-03-02 14:25:09 UTC https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501185206 macsof201 https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501203064 Factor: capital

After demand for the beer and sales began to significantly increase, Jeff and Kim were no longer able to continue brewing the beer in their basement. The two moved New Belgium into a former rail freight warehouse in Fort Collins, Colorado where they made a facility to appropriate their sales and production.]]> 2023-03-02 14:36:09 UTC https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501203064 macsof201 https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501216239
https://www.newcity.com/2010/06/23/ride-a-beercycle-new-belgium-brewing-is-built-on-the-happy-union-of-cycles-and-suds/

https://siliconflatirons.org/events/entrepreneurs-unplugged-kim-jordan-ceo-and-co-founder-of-new-belgium-brewing-company/

https://en.wikipedia.org/wiki/New_Belgium_Brewing_Company

https://www.linkedin.com/pulse/new-belgium-brewing-story-behind-americas-first-carbon-jamie-russo]]> 2023-03-02 14:44:00 UTC https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501216239 macsof201 https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501221051 Factor: labor

To keep up with demand, the couple opened a $5 million brewery down the street from its existing location in Fort Collins. The company employed 50 people, Jeff Lebesch served as head of brewing operations and his wife Kim Jordan as president and CEO.]]> 2023-03-02 14:46:58 UTC https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501221051 macsof201 https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501230911 Factor: capital

New Belgium made headlines when it signed a contract with Fort Collins to purchase wind-generated electricity. A wind turbine was installed to produce electricity, which cost New Belgium 26% in those early days. Although this may look like a setback, it had benefits in both the short run and long run. Five years later, New Belgium was awarded an Environmental Achievement Award by the U.S. Environmental Protection Agency.

]]> 2023-03-02 14:53:11 UTC https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501230911 macsof201 https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501237937 Factor: entrepreneurship

New Belgium was founded 1991 in Fort Collins, Colorado, but the company expanded to Asheville, North Carolina, in 2016 and Denver, Colorado, in 2018. In 2019, New Belgium was acquired by Lion, an Australian subsidiary of Kirin beverage group of Japan.]]> 2023-03-02 14:57:35 UTC https://padlet.com/macsof201/d17srn1qcvxuue22/wish/2501237937