One of the key SEO challenges for the majority of start ups is that they’re starting out from scratch – a brand new domain with few (or even no) links from other sites will struggle to rank well.

Why? Well, since the late 1990′s search engines have used links as ‘votes’ – representing the democracy of the web’s opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms evaluate sites and pages based on this information. Whilst links aren’t everything search professionals attribute a large portion of the engines’ algorithms to link-based factors. Click here to learn more transcriberry.com.

So what do you need to do? Build links.

There’s likely to be the potential to build links via lots of the activity you’ll probably be doing anyway… Why not take advantage of that?

PR is likely to be part of the marketing mix – having other sites / publications write about you (which is the ultimate goal if you’re doing PR) will help spread the word to potential customers, drive traffic to your site, drive trial / sales, and could even help you to secure funding. Plus, there’s an additional SEO benefit if the sites / publications that are writing about you are linking to you too.

As such, if you’re writing press releases as part of any PR activity, make sure you do academic transcription and include links back to your site. If sites do give you some coverage but don’t link back, there’s no harm in making contact and politely asking if they’d be willing to link to you.

Using an external PR agency or freelancer? Make sure that links are part of their KPIs  – NB they may not be able to secure links in every piece of coverage that they generate for you as some sites are reticent to link out, but they should be able to secure links as well as coverage. If they aren’t, it might be time to find someone else to do your PR for you.

One would hope that there’s a clear market for whatever it is you’re pushing out there… Where do those people hang out online? There’s online communities for almost any and every niche you can think of – reaching out to these people to ask them if they’d be willing to trial your product / service was undoubtedly part of the plan anyway, right?

Given that you’re making contact anyway, there’s certainly no harm in asking if they’d be willing to transcribe youtube video to text and link back to your site. Again, there’s both an SEO benefit here as well as a potential avenue for sales.

Do you write for other sites? Make sure there’s a link back to your own site within your author bio.

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