Klar - branding by Brody Haar

Image of product

brodyjhaar — 2024-02-05 22:07:06 UTC

Mindmap

brodyjhaar — 2024-02-05 22:07:06 UTC

Inspo

brodyjhaar — 2024-02-05 22:07:06 UTC

Roughs

brodyjhaar — 2024-02-05 22:07:06 UTC

Thumbnails

brodyjhaar — 2024-02-05 22:07:06 UTC

Drafts

brodyjhaar — 2024-02-05 22:07:06 UTC

I decided to cancel out the independant "K." The gradient is very on trend, but the other two logos don't necessarily match each other with the "LA" for Los Angeles sticking out. It needs to be consistent design throughout. The typography is super good as well!

brodyjhaar — 2024-02-05 22:07:06 UTC

Packaging Sketches

brodyjhaar — 2024-02-05 22:07:06 UTC

Critique

brodyjhaar — 2024-02-05 22:07:06 UTC

Explain what the product is... add a story behind the brand

brodyjhaar — 2024-02-05 22:07:06 UTC

Billboard inspo

brodyjhaar — 2024-02-05 22:07:06 UTC

Billboard Roughs

brodyjhaar — 2024-02-05 22:07:06 UTC

Billboard Final

brodyjhaar — 2024-02-05 22:07:06 UTC

Critique - "Spray" was too close to the edge of the billboard. The diagonal lines were yellow and didn't match my design colors for the logo very much. The mockup looks amazing and like a real product.

Presentation

brodyjhaar — 2024-02-05 22:07:06 UTC

Klar. What in the world is Klar? Klar is a phone spray designed to exterminate the germs that you get on your daily device without even knowing it. Did you know that your phone is 10x dirtier than your toilet seat? Gross, I know. However, you are in luck! Klar comes with it's top of the line ingredients with professional brewers working hard to create this synthesis. And did I mention, it's cheap. Get one for yourself, get one for your friend, and get one for your mom. Everyone who has a phone needs Klar. Our product comes with a quality silk cloth as well so that it can get into the crevices of your phone no matter what provider you use! Since the necessity of phone spray has not become apparent yet and coronavirus has taken over our lives, when you buy one, you can get another 50% off. 20% of all proceeds go to helping families affected by the virus. So what do you say, stop the virus from spreading, assist those who have been affected, and maintain a healthy body. Klar - Keep Klean.
------------------------------------------------------------------------------------------------------------------------------------------------------------
Klar is supposed to stand out. While the gradient is on-trend, the L and A expresses that the product HQ is in Los Angeles. The Box also expresses that clearly, with the top saying "Los Angeles." Another big part of that is that this product is created and shipped within the U.S. and not from China. So while trade is cut off from other countries, our product can still reach out to those in need of cleaning supplies for their phone. The Hexagon is a familiar but unique shape, so we can relate to it but it's still a logo unlike any other. The typography continues to the ceiling and across to indirectly show that we reach everyone within the U.S. - not just California. The lines in the billboard give some extra depth to the design without attracting too much attention, yet subtly making your eye look more at the logo rather than the box which has many words and is small. While driving by, you'll be able to see 1. how the product looks 2. how the box that the product comes inside looks 3. the name of our company 4. what type of product it is and 5. (If you can put it together) that it is based in Los Angeles. This billboard expresses everything that a viewer would need to know clearly and quickly, attracting the important things when the customer looks up the product online. What better way to attract someone's eye to an LED billboard than vibrant gradient colors?