I personally enjoy reading on the environment and its relation to marketing, along with the economic implications and future within the fashion sector.

Reading and attending discussions on the link between feminism and fashion is also something I'm passionate about and will continue to explore within the future of my fashion marketing career in order to continue to develop my understanding and perspectives on the subject.

Conduct research into consumer trends to identify new opportunities for brand growth and differentiation.

Maintain brand image and integrate across all channels and platforms

Monitor and evaluate performances metrics i.e sales volume, customer perception and interactions and provide insight for improvement.

Oversee event planning, collaborations, partnerships in arms to raise brand awareness

Work with stakeholders

Ensure alignment across al departments

Our group project began by researching into possible micro influencers to incorporate into the marketing campaign for Private White V.C. This was the first example of a heterogenous dynamics benefitting our progress as I am less knowledgeable to influencers within this sphere, but my teammate had many suggestions which benefitted our decision making process. I recognised early on in the project that although working independently feels easier, having fresh insights while working in a group is a great chance to develop knowledge from our peers and develop nuances perspectives.

We devised a plan to work on parts of the consultancy project for PWVC independently and then meet to discuss our progress. We also collected primary data for the research section.

We faced challenges with attendance; personal commitments and problems came into effect, so the meeting schedules weren’t perfect however we communicated well through Wattsapp to establish linear working goals. This established our capability within teambuilding and decision making early on.

We utilised models such as SWOT, PESTLE, Porters 5 forces, 5C’s to create a deeper and thorough gathering of research on our brand in preparation for the tailored marketing campaign. These methods allowed me to systematically assess the external and internal factors affecting the marketing strategy. This comprehensive approach enabled a nuanced understanding of the client's position in the market and contributed to the development of targeted recommendations.

We noted that our combined disadvantages as a group were procrastination and taking on unmanageable workloads. We attempted to combat this by creating a schedule for our meet ups to contribute to the work, which would allow us to spread the amount evenly. Unfortunately, I have issues with anxiety which sometimes impacted my ability to be entirely mentally present during group sessions as we would meet in crowded, loud areas. However, one of my other goals for this project was to try things outside of my comfort zone, so I persevered. I’m proud of myself for managing this although my mental health was not good during this period I continued to work successfully and not impact my teammates abilities to continue with the project.

Upon reflecting on this experience, I have noted that open communication with team mates should sometimes include uncomfortable conversations, for example ones discussing mental health. If I had been more honest with my group, I believe I would not have been as stressed during this project as the situation would’ve been adapted to ensure I felt comfortable.

This collaborative project provided valuable insights into teamwork, communication, and adaptability. I now acknowledge the significance of ongoing reflection and enhancement within group settings. In future projects, I plan to implement regular check-ins and clearer communication channels to prevent misunderstandings. I also aim to actively seek and provide feedback to improve the overall team dynamic.