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      <title>Stitch Fix Timeline by Jason Green</title>
      <link>https://padlet.com/grejas23/cz0yumi5s0t2qmaw</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2023-03-03 02:06:54 UTC</pubDate>
      <lastBuildDate>2023-03-03 14:16:38 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>2010: Initial Inspiration</title>
         <author>grejas23</author>
         <link>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502000804</link>
         <description><![CDATA[<div>Factor: Entrepreneurship<br>As Katrina Lake got older and busier with work, she noticed that she had less time to go shopping for clothes and only rich people could afford to go shopping for clothes. Her main goal was to make shopping for clothes more affordable and less time consuming, through personalized boxes aided by the use of data and technology.</div>]]></description>
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         <pubDate>2023-03-03 02:11:48 UTC</pubDate>
         <guid>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502000804</guid>
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         <title>2011: Adding a Cofounder</title>
         <author>grejas23</author>
         <link>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502028611</link>
         <description><![CDATA[<div>Factor: Labor<br>With the addition of cofounder Erin Morrison Flynn, the company gained an experienced worker from the fashion industry. Flynn had worked as a buyer for J.Crew and had experience of finding new designs for clothing and determining what was going to be stylish and what will sell well among diverse groups of customers. This gave the young company the experience it needed to build a platform that was innovative and&nbsp;beneficial to consumers.</div>]]></description>
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         <pubDate>2023-03-03 02:35:39 UTC</pubDate>
         <guid>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502028611</guid>
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         <title>2011: Seed Money</title>
         <author>grejas23</author>
         <link>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502046900</link>
         <description><![CDATA[<div>Factor: Capital<br>Katrina and Erin received $500,00 from angel investor, Steve Anderson. Over half of the initial investment was put straight to the purchasing of dresses and clothes. Money was needed for the company to build inventory and offer more varieties of clothes. The other part of the investment provided an office for the company in San Francisco.&nbsp;</div>]]></description>
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         <pubDate>2023-03-03 02:52:13 UTC</pubDate>
         <guid>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502046900</guid>
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         <title>2012: Incorporating Data</title>
         <author>grejas23</author>
         <link>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502073347</link>
         <description><![CDATA[<div>Factor: Labor<br>In 2012 Stitch Fix hired former Netflix employee Eric Colson to bring advanced data science to Stitch Fix. Eric came with incredible worth because Stitch Fix had the goal of using data gained from surveys to help determine what box of clothing would be closest personalized and best fit for each buyer.</div>]]></description>
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         <pubDate>2023-03-03 03:16:26 UTC</pubDate>
         <guid>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502073347</guid>
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         <title>2017: Going Public</title>
         <author>grejas23</author>
         <link>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502083855</link>
         <description><![CDATA[<div>Factor: Capital<br>In 2017, Katrina Lake took Stitch Fix public. At the time she was the youngest women to ever take a company public. Going public led to the company being able to raise $120 million for future growth. The money from the IPO gave the company the funds to put millions in and expand on capital resources including buying new warehouses, expanding clothing inventory, and innovating their technology capabilities.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-03-03 03:26:52 UTC</pubDate>
         <guid>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502083855</guid>
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         <title>2022: Sustainable Resources</title>
         <author>grejas23</author>
         <link>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502650527</link>
         <description><![CDATA[<div>Factor: Land<br>Stitch Fix has a goal of sourcing 100% of main materials in their private label products more sustainably than conventional alternatives. Already Stitch Fix is at 59% as of 2022, which is a 13% increase from 2021. Stitch Fix uses clean cotton that they get from partnerships that work with farmers to reduce chemicals, water usage, carbon and provide better resources for land health. Also they get polyester from partners that utilize recycled plastic in the fiber content, rather than virgin materials, with the aim of reducing waste and production impacts.</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-03-03 13:56:28 UTC</pubDate>
         <guid>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502650527</guid>
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         <title>2012: Opening Warehouses</title>
         <author>grejas23</author>
         <link>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502653609</link>
         <description><![CDATA[<div>Factor: Capital<br>In 2012, Stitch Fix opened their first warehouse in San Francisco, California. This addition helped the company hold much more inventory and making the process of packing boxes a lot easier and more efficient. Being able to hold more inventory and wide varieties of clothing helped the company expand and have more diverse styles for customers.&nbsp;The warehouse also benefited Stitch Fix's customers by providing faster shipping and an easier process for returning purchased clothing. </div>]]></description>
         <enclosure url="" />
         <pubDate>2023-03-03 13:58:47 UTC</pubDate>
         <guid>https://padlet.com/grejas23/cz0yumi5s0t2qmaw/wish/2502653609</guid>
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