DM3131_Assignment 1_211879P by RINIHARLINI BINTE MD IBRAHIM

211879p — 2021-10-21 11:57:07 UTC

https://www.youtube.com/watch?v=skzX1dC24Y

Assignment Brief

211879p — 2021-10-21 11:59:13 UTC

- Select an advertisement no longer than 1 min.
- The advertisement should present a clear 3 act story structure and clear indication of the 5 elements (quest, conflict, stakes, climax, and emotional resolution) that help shape a compelling story arc that builds an emotional connection with the audience.

- Analyse the selected advertisement using the story structure canvas by
(a) Identifying and documenting the 5 elements of story structure
(b) Identifying and documenting the important plotelements/sequences/events within the 3 act Structure that affects the next one through the cause-and-effect principle.

- Rework your story structure canvas and indicate the new plotelements/sequences/events changes and 5 elements in your story structure.
- Rewrite the script according to your new twisted story

Weekly Plan

211879p — 2021-10-21 13:03:48 UTC

Week 1 + 2
- Find an advertisement ✓
- List down the acts ✓
- Recreate stories possible ✓

Week 3
- Brainstorm further on stories, maybe make atleast 3 (pick one after) ✓
- Link down the thumbnails, later seek approval of cher ✓

Week 4 + 5
- Create a script of the film ✓
- Seek approval again ✓

Week 6 +7
- Create 9-12 frames storyboard ✓
- Create a timing reel using your storyboard accompanied with appropriate audio design (VO, sound effects, background music) ✓

Week 8
- Complete all required, submit ✓

He Loves Me, McDonald's

211879p — 2021-10-21 13:15:28 UTC

Synopsis:
Two girls are enjoying themselves in McDonald's where they see a cute guy, one of them later playing the game where it determines whether or not our fate comes true. She goes to say 'He loves me, he loves me not' all until they see that he has disappeared, and she's on her last fry- determining that he loves her not. However, they see him return with a single fry that changes her fate, all three of them smiling before they resume giggling away.

Act 1:
The girls are sitting chatting to one another with their meals that are just about to finish, four fries left in the packet.

Act 2:
They look forward to see a handsome (idk he not that attractive 🙄), the blonde girl later playing the game where you decide the faith of your future. Throughout the game till the end, it declares that "He loves her not"

Act 3:
The guy walks up to her with a single fry, changing her faith to that saying, "He loves her."

211879p — 2021-10-21 13:32:51 UTC

Quest:
Achieving whether or not, "He loves her," story

Conflict:
The single fry determined the, "He loves me not

Stakes:
The risk of having it end with, "He loves me not"

Climax:
They start to reach to the end where they end with "He loves her not,"

Emotional Resolution:
Hepi people ig (idk not yet)

211879p — 2021-10-22 06:35:00 UTC

https://www.youtube.com/watch?v=BBvod49uySQ

Mr. Perfect

211879p — 2021-10-22 06:36:05 UTC

Synopsis:
You can see a lone chicken walking across the filed during winter, taking step by step before they are faced off with a turkey. The two have a stand off, staring through their beady eyes before the turkey takes in their defeat- stepping away from the path of the chicken. The video soon ends with a sentence, "Turkey comes and goes, but chicken's is here to stay."

Act 1:
The teacher announces that it is time for their break, every student opening up their lunchboxes to eat.

Act 2:
As they all took out their lunchboxes, the kid too took out his- but it was empty unlike the others. He later on asks to be excused, going to drink water and staring outside to kids who are playing happily.

Act 3:
The boy returns to his table to keep his lunchbox, but it felt heavier. Later checking to see that it was filled with food that were given from his dear classmates.

211879p — 2021-10-22 06:36:32 UTC

Quest:
Hopefully fulfilling their hungry throughout the day

Conflict:
Not having a single piece of food in his lunchbox

Stakes:
That this would continue, of not having food for lunch

Climax:
The boy watches as the kids play, losing hope that he won't get any sort of food for lunch at all. Probably because he can't afford any.

Emotional Resolution:
The boy has a smile on his face as he sees his lunchbox filled to the brim with food. Seeing from his classmates that they had provided him food in sympathy.

211879p — 2021-10-22 12:01:46 UTC

https://www.youtube.com/watch?v=TnOrg5oGOmw

KFC: Funny Commercial

211879p — 2021-10-22 12:02:38 UTC

Synopsis:
A class ad just been announced to have their break during class. Everyone has taken out their lunch boxes to eat. But when the boy took out his, it was empty. Having no reason to stay, he asks to be excuse so that he can get water- since that's the only thing he can get at the moment. He later walls down the halls, staring out to the kids playing as he just stood there. Soon returning to class, as he was about to put back his lunchbox- he realised that it felt heavier than before.

Opening it to see a ton of food inside, he looks around to see that his other classmates had given a portion of their food for him to consume. His heart contented as he started to dig in in the end.

Act 1:
The teacher announces that it is time for their break, every student opening up their lunchboxes to eat.

Act 2:
As they all took out their lunchboxes, the kid too took out his- but it was empty unlike the others. He later on asks to be excused, going to drink water and staring outside to kids who are playing happily.

Act 3:
The boy returns to his table to keep his lunchbox, but it felt heavier. Later checking to see that it was filled with food that were given from his dear classmates.

211879p — 2021-10-22 12:06:16 UTC

Quest:
Not really sure, maybe just to get across?

Conflict:
Going against a turkey

Stakes:
Whether if they can pass or not

Climax:
Having to go against the turkey, see who's the first one to back off from the other

Emotional Resolution:
None?

211879p — 2021-10-22 13:21:23 UTC

why u here?

Advertisement Example's

211879p — 2021-10-22 13:31:53 UTC

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Ideation

211879p — 2021-10-26 13:52:15 UTC

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[ Brief Story of KFC Ad ]

211879p — 2021-10-26 13:53:40 UTC

You can see a lone chicken walking across the filed during winter, taking step by step before they are faced off with a turkey. The two have a stand off, staring through their beady eyes before the turkey takes in their defeat- stepping away from the path of the chicken. The video soon ends with a sentence, "Turkey comes and goes, but chicken's is here to stay."

#1 What if...

211879p — 2021-10-26 14:00:24 UTC

[What if?]
Animal Hybrid Cowboys having a standoff

[Dramatic Tension]
The cowboy and enemy have a standoff, but what if (turkey) didn't give up?

[Hero Empathy]
Will the cowboy win?

[What would it be like...]
To have hybrid animal cowboys

#2 What If...

211879p — 2021-10-26 14:20:27 UTC

[What if?]
There was an arena of hybrid animals?

[Dramatic Tension]
The cowboy and enemy have a standoff, but what if (turkey) didn't give up?

[Hero Empathy]
Will the cowboy win?

[What would it be like...]
To have hybrid animal cowboys in an arena

no peeking ;)

211879p — 2021-10-27 02:06:47 UTC

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#3 What If...

211879p — 2021-10-27 02:11:00 UTC

[What if?]
There was a magical stand off?

[Dramatic Tension]
A lone warrior walks in the middle of a forest, but is blocked by an unknown beast in their way

[Hero Empathy]
Will the warrior win?

[What would it be like...]
To be in a world of magic?

[ Brand (KFC) Research ]

211879p — 2021-10-27 03:16:35 UTC

Brand Positioning

Positioned as a fast-food company that aims to provide their customers with freshly made fried chicken

Target Audience

Anyone who wishes to eat fried chicken

Mission

The mission of this company is KFC is an internationally renowned fast food industry in the world as well as to increase and maintain the quality of fast food in the world industry.

Vision

Their vision is to serve wholesome, abundant hot meals the way they should be serve

Unique Selling Point

The biggest USP for KFC is that nobody makes chicken like KFC does. Their consumers love the signature craveable taste of our chicken, and their love for the brand has helped us grow over the years. We are known for making the world's tastiest chicken and shall continue to focus on what we do best

Values

Hard work
Hospitality
Generosity

Tagline

It’s finger lickin’ good

Brand Promise

To serve only chicken that is fresh, juice, tender and finger lickin’ good

[ Brand Analysis Canvas ]

211879p — 2021-10-27 03:59:56 UTC

Client
- KFC

Target Audience
- Children who love to play with action figures

Platform
- Television, Social Media

Style + Tone
- Action based theme
- Bright colours
- Funky / Adventurous / Cool?

Key Message(s) / Big Idea

Synopsis
- A lone humanoid chicken walks in a middle of a desert, having on itself KFC related gear before it stumbles upon another figure, another being that represents Texas Chicken. They stare eye to eye before battling out, later on KFC figure coming out to the top as the best fried chicken out there in the world industry.

Unique Selling Point
- Not only would you have the best fried chicken, but you would also attain an action figure of KFC

People
- KFC representative
- Texas Chicken representative

Context + Places
1. Desert
2. Rice bucket (Arena Ring)
3. Kitchen
4. Fast Food Table (turned into a boxing ring)

Call to People

#4 What if..

211879p — 2021-10-27 04:25:33 UTC

[What if?]
There was a boxing stand off between KFC and Texas Chicken?

[Dramatic Tension]
Who will win to the top as the mightiest fried chicken?

[Hero Empathy]
-

[What would it be like...]
To see fried chicken fight to the 'death'?

KFC

211879p — 2021-10-27 04:29:57 UTC

"It's finger lickin' good."

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211879p — 2021-10-28 06:43:10 UTC

Storyboard Design

211879p — 2021-10-28 07:39:22 UTC

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211879p — 2021-10-28 07:41:04 UTC

211879p — 2021-10-30 11:58:29 UTC

211879p — 2021-10-30 11:59:04 UTC

211879p — 2021-10-30 12:00:33 UTC

I wish to bring about the idea of KFC and Texas Chicken fighting to see who's the best chicken, so why not have a boxing match? Of course my references has to be a chicken for both of my characters.

I'll be drawing them in coloured t-shirts to avoid drama :"D

211879p — 2021-10-30 12:03:23 UTC

211879p — 2021-10-30 12:03:34 UTC

211879p — 2021-10-30 12:04:33 UTC

211879p — 2021-10-30 12:05:06 UTC

VERSUS

211879p — 2021-10-30 12:05:21 UTC

211879p — 2021-10-30 12:06:52 UTC

<--- KFC outfit

Texas Chicken Outfit
|
|
V

211879p — 2021-10-30 12:09:03 UTC

211879p — 2021-10-30 12:09:36 UTC

211879p — 2021-10-30 12:10:29 UTC

Obviously gotta make the story more cool, so how about humanoid chickens? :D

211879p — 2021-10-30 12:11:18 UTC

I was thinking off having them wear their attire and all, but didn't want to reach copyright so I had a better idea of just them wearing the same attire- but of different colour. Red and Blue.

211879p — 2021-10-30 12:11:39 UTC

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------------------------------------------------------------------------------------------------------------------------------ [ W E E K 2 + 3 ]----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

211879p — 2021-10-30 12:14:32 UTC

Storyboard Draft

riniharliniibrahim — 2021-11-01 10:46:30 UTC

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Frame 1

riniharliniibrahim — 2021-11-01 12:31:04 UTC

A tilt down shot of the individual approaching the fast food restaurant.

Frame 2

riniharliniibrahim — 2021-11-01 12:31:40 UTC

A pan right shot, the individual walking to the left whilst the mysterious figure is pan to the right

Frame 3

riniharliniibrahim — 2021-11-01 12:33:46 UTC

A top view of the individual, seeing them walking to the right side of the frame fairly slowly

Frame 4

riniharliniibrahim — 2021-11-01 12:34:13 UTC

Frame 6

riniharliniibrahim — 2021-11-01 12:34:47 UTC

A pan right motion, the character still

Frame 7

riniharliniibrahim — 2021-11-01 12:35:23 UTC

A pan left shot, the individual's face now revealed to the audience.

Frame 5

riniharliniibrahim — 2021-11-01 12:36:01 UTC

Another dutch tilt, but from the main protagonists point of view

Frame 9

riniharliniibrahim — 2021-11-01 12:36:38 UTC

Suddenly the antagonist leaps up above the main protagonist

Frame 10

riniharliniibrahim — 2021-11-01 12:37:11 UTC

A close up side shot of the duo, immediately the screen blinks to black

Frame 11

riniharliniibrahim — 2021-11-01 12:38:12 UTC

In the end, the main protagonist succeeds- a quote beside them saying, "Texas begone, KFC is here to stay."

Script draft

riniharliniibrahim — 2021-11-01 13:08:41 UTC

Frame 1:
A lone hero steps forth in to the abyss... Unknowing of what lies infront of them...

Frame 2:
In search of a worthy opponent to challenge... To determine their true strength upon this world...

Frame 3:
Will they be strong? Powerful enough even to face them...? Who knows, but...

Frame 4:
Little did they know, that that day had finally come...

Frame 5:
Right.

Frame 6:
To.

Frame 7:
Them.

Script Draft

riniharliniibrahim — 2021-11-03 02:13:39 UTC

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Visuals

riniharliniibrahim — 2021-11-03 02:14:08 UTC

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Scene 1:
A lone humanoid chickens steps forth in front of a fast food restaurants door, a back up shot

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Scene 2:
A pan left shot of the individual stepping forth inside, unbeknownst to them that someone is watching them from the shadows

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Scene 3:
A top shot of the individual walking from the left to right, the shadow casted by them grows as they walk in the emphasize the slow churning power of overcoming the land
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Scene 4:
A dutch tilt shot of the individual walking towards the opponent who slowly appears into the show, a slight pan right to reveal the bottom of their opponent

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Scene 5:
A dutch tilt shot is reversed to see the point of view of the individual, seeing more of the opponent whos' face is slowly revealed by the sunlight.
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Scene 6:
A front shot, head to shoulder to reveal the individual we saw from the start, their 'hair' flowing by the wind gusted to the right
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Scene 7:
A front shot, head to shoulder to reveal the opponent this time to the right, their 'hair' flowing by the wind gusted to the left
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Scene 8:
Scene changes to the side close up shot of the two running together to fight each other
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Scene 9:
The scene transitions to the over-the-shoulder shot as the opponent leaps into the air over the individual.
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Scene 10:
A left close-up shot of the individual, seeing the feet of the opponent about to hit the individual's face-

the scene immediately blinks to black.
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Scene 11:
The scene fades out to the individual sitting on their opponent, shaking their leg with a grin

Audio

riniharliniibrahim — 2021-11-03 02:14:18 UTC

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An ominous song is played with the shine of the door from the sun, queueing behind with the V.O Narrator narrating the story saying,

V.O Narrator: A lone chicken steps forth into the abbys, unknown of what is in front of them- awaiting their arrival...
--------------------------------------------
The ominous music still plays, queueing behind with V.O Narrator narrating the story saying,

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The ominous music still plays, queueing behind with V.O Narrator narrating the story saying,

V.O Narrator: Will they be strong? Able to conquer the land of its previous owner?

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The ominous music changes slightly, but not as obvious as before, V.O of Narrator says,

V.O Narrator: Who knows really, it's up to them to decide the worthy opponent until the time comes.
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The ominous music changes slightly, but not as obvious as before, V.O of Narrator says,

V.O Narrator: Though... It seems that day has finally come...
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V.O Narrator: Right to...

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V.O Narrator: Them.

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Fighting Audio plays

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Intense music is played, with the sfx. leaping off the ground with shaking back audio (similar to how Hulk leaps off the ground)

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The intense music immediately fades

V.O Narrator: Sadly for the enemy...

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A jingle of KFC faintly appears

V.O Narrator: KFC is here to stay.

Frame 8

riniharliniibrahim — 2021-11-03 03:21:47 UTC

------------------------------------------------------------------------------------------------------------------------------ [ W E E K 4 ]----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

riniharliniibrahim — 2021-11-10 01:26:11 UTC

riniharliniibrahim — 2021-11-10 02:00:20 UTC

Possible Audios to Use

riniharliniibrahim — 2021-11-10 03:38:56 UTC

Narrator Voice Over example:
https://www.youtube.com/watch?v=6N5l0sgPP5k

Walk-in Audio:
https://www.youtube.com/watch?v=qaDxveovMxU

Shine Sound Effect:
https://www.youtube.com/watch?v=1g7pqxEuG3k
https://www.youtube.com/watch?v=KgGBi0g34UM
https://www.youtube.com/watch?v=IOjz29c1l9M

------------------------------------------------------------------------------------------------------------------------------ [ W E E K 5 + 6]--------------------------------------------------------------------------------------------------------------------------------------------------

riniharliniibrahim — 2021-11-17 02:55:15 UTC

Panel 2

riniharliniibrahim — 2021-11-22 08:35:46 UTC

Panel 1

riniharliniibrahim — 2021-11-22 08:37:22 UTC

Panel 3

riniharliniibrahim — 2021-11-22 08:40:09 UTC

Panel 4

riniharliniibrahim — 2021-11-22 08:49:23 UTC

Panel 5

riniharliniibrahim — 2021-11-22 08:59:14 UTC

Panel 6

riniharliniibrahim — 2021-11-22 09:04:29 UTC

Panel 7

riniharliniibrahim — 2021-11-22 09:09:44 UTC

Panel 8

riniharliniibrahim — 2021-11-22 09:16:28 UTC

Panel 9

riniharliniibrahim — 2021-11-22 09:23:53 UTC

Panel 10

riniharliniibrahim — 2021-11-22 09:28:53 UTC

Panel 11

riniharliniibrahim — 2021-11-22 09:30:12 UTC

Time Reel (V1)

riniharliniibrahim — 2021-11-24 03:44:06 UTC

https://youtu.be/wOK-2Q_kAHY

Comments

riniharliniibrahim — 2021-11-24 04:08:20 UTC

- Have a better differentiation of the two characters with colour/size/health of the two chickens.
- Emphasize on what is their objective of having this showdown. What was the reason? Why are they doing this?
- Maybe improve the audio of the last part, have it in a more upbeat tone to have a sense of pride and victory