Life Cycle Segmentation by maizatul akmar https://padlet.com/maizatul82/customerloyaltymodel Give one example and apply it to the model of customer loyalty en-us 2017-04-03 00:24:15 UTC 2026-02-02 21:01:38 UTC hello@padlet.com Big Apple https://padlet.com/maizatul82/customerloyaltymodel/wish/164349978 NESTLE MAGGI
Consumer generally prefer Maggi out of other brands due to the distribution strategy adopted by Maggi. Any consumer can easily purchase it from local grocery store nearby them. Maggi comes in various sizes like single,double and the supersaver packs. 


]]> 2017-04-03 14:28:35 UTC https://padlet.com/maizatul82/customerloyaltymodel/wish/164349978 The Five Infea Group https://padlet.com/maizatul82/customerloyaltymodel/wish/164359869 Fareeda
- Providing latest lifestyle, trendy design, fresh new look and create different kind of materials for customer so that customer will looking for it, purchase and become a regular customer. 

]]> 2017-04-03 14:51:57 UTC https://padlet.com/maizatul82/customerloyaltymodel/wish/164359869 group 3: https://padlet.com/maizatul82/customerloyaltymodel/wish/164370235 2017-04-03 15:17:17 UTC https://padlet.com/maizatul82/customerloyaltymodel/wish/164370235 Geng Group NUR misshondaathirah https://padlet.com/maizatul82/customerloyaltymodel/wish/164470136 Stage 1 – Product Awareness
Case Example – Movie Teasers and Tesla Model D
As an example, movie teasers are designed to inform the audience and customers that a movie will be released soon, but it doesn’t provide them in-depth information about the movie. Another great example includes Tesla’s Model D. Prior to its launch and release, Elon Musk published the below image on his Twitter in order to build momentum and awareness of their upcoming launch. What’s amazing about this picture is the way it has been strategically designed to make consumers aware of the product without exposing too much about the product. The viewer is left wanting to learn more.

Stage 2 – Product Interest
Case Example – Apple
Apple utilizes its product launch to provide information and insight into its latest product. With well-designed and organized speech, scripted presentation, and balanced use of technical and non-technical vocabulary, Apple delivers information eloquently and successfully to broad range of customers. With the information now available in multiple mediums and comprehensible by both technical and non-technical individuals, Apple gains the interest of their potential customers and builds strong momentum of interested buyers.

Stage 3 – Product Evaluation
Case Example – PCMag
PCMag is a world-renowned website for comparing gadgets and computers. They are notable for their reliable reporting, comprehensive evaluation editorials, and categorization of different gadgets based on their qualities. For example, in order to maintain fairness, PCMag categorizes laptops differently (such as work laptop, ultra-notebooks, …etc) in order to provide a more reasonable evaluation that fits the needs of the customer. PCMag is a great tool for consumers to evaluate products. Product manufactures can contact PCMag and request to get their products included in the magazine.


Stage 4 – Product Trial
Case Example – Costco
Costco is known for their free samples. I have heard that some customers piecemeal an entire lunch just from bouncing around the free sample tables during a visit to a Costco location. This “free sample” approach is very smart. In some cases Costco has seen this strategy increase sales of a product over 1000 percent. There are additional psychological effects from this, which include consumer loyalty and consumer reciprocity. Consumers feel that if they receive something for free they owe something in return.

Stage 5 – Product Adoption
When the consumer enters the product adoption phase, he/she is ready to purchase your companies product. This is the critical stage that businesses need to get their consumers to. When the customer is here, you need to make the payment process simple, intuitive, and pain free. In addition, you need to ensure that the consumer can easily obtain the product. If you make it to and through this last phase successfully, than you can take money to the bank



]]> 2017-04-03 20:09:34 UTC https://padlet.com/maizatul82/customerloyaltymodel/wish/164470136 Astro Group https://padlet.com/maizatul82/customerloyaltymodel/wish/164515703 Product Example: Beats by Dre Solo3

Solo3are the all new wireless headphones by Beats Electronics.

 

Stage 1 – Product Awareness

                Companies seek to bring potential customer’s attention to their new product. Beats Electronics advertises their new headphones via celebrity endorsements and product placements. The headphones are prominent in many music videos. Celebrities with large followings also have a large sway on customers, creating awareness of the product. 

 

Stage 2 – Product Interest

                Interested potential customers will seek to learn more of the product.  Beats has a website giving a detailed run down of the Beats Solo3. Interested parties can also try the product hands on at stores. 

 

Stage 3 – Product Evaluation

                At this stage potential customers seek to compare the product with similar ones in the market. Beats Electronics’ competitors include Bose, Sennheiser and JBL. Customers can experience the product first hand in audio stores. Through that customers can decide in purchasing the product. Celebrity endorsements of the product also help a potential customer reach a decision.

 

Stage 4 – Product Adoption

                The potential customer is now ready to purchase the product. Beats Electronics has ensured their product can be bought anytime, anywhere. Multiple audio stores such as Carphone Warehouse carry their product. On the online side, the Beats Solo3can be bought in any almost any online marketplace, such as Amazon, Lazada or Newegg. Their own websites also has an online store selling the product.

]]> 2017-04-04 03:41:19 UTC https://padlet.com/maizatul82/customerloyaltymodel/wish/164515703 Al-Ikhsan Group https://padlet.com/maizatul82/customerloyaltymodel/wish/165815741 Product Example : Samsung

Stage 1 – Product Awareness
A common feature of its marketing strategy is promotion, one of the four Ps. Samsung promotes its products in a variety of ways ranging from attending the relevant trade fairs for each of its products, to providing print brochures, posters and specification sheets. Samsung increases general brand awareness through corporate sponsorship, lending its support to such events as the Royal Windsor Horse Show and the Samsung Open tennis tournament.

Stage 2 – Product Interest
The ability to upgrade your handset as part of the Upgrade Programme is offered by us on a discretionary basis. Samsung website is giving detailed about all the product that they have created. Interested parties who currently interest and want to upgrade they techonology or lifestyle can try the product on the official stores.

Stage 3 – Product Evaluation
Our qualification system consists of evaluations : reliability, functionality, process and application. Those four evaluations of semiconductor memory products are based on international standards (JEDEC, etc.) and requirements from customers. To accompany those evaluations, our company is engaged in the technical activities using state-of-the-art tests and analysis equipment in order to achieve and maintain the best quality at all times.

Stage 4 – Product Adoption
Customer that are ready for upgrade can purchase the product. Samsung has make many product such as Samsung S8 Edge that can be bought anytime. Samsung has make this product by just click it online to bought it.  People just can use Lazada, Ebay, 11street, lelong and etc.



]]> 2017-04-11 05:54:11 UTC https://padlet.com/maizatul82/customerloyaltymodel/wish/165815741 Bella Ammara https://padlet.com/maizatul82/customerloyaltymodel/wish/165829420 Nestle Company
customers are loyal to Nestle company. Instead of targeting all customers, Nestle company only needs to target new customers in order to grow their business.Customer Loyalty (Nestle Company)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "Customer Loyalty (Nestle Company)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.
Stage 1 – Product Awareness
Nestle Nutrition and other sister companies look to build on negative publicity through CSR campaigns. Partnership with charities also look to influence opinion an change the ethical standpoint of the overall market.
Stage 2 – Product Interest

 


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