Real-Life Examples - Promotion by Mila Vidanovic

Quick Recap Activity:

milavidanovic246 — 2023-04-25 03:09:32 UTC

Find ONE business or product and how they are being promoted. → Include an image or screenshot of the advert. → This could be a screenshot of a newspaper advertisement, social media advert, poster, billboard, etc.

Coca Cola

2023-04-25 04:10:53 UTC

Above the line

Coca cola is advertising their drink by claiming that their drink is the best and can not be beat, exaggerating their statement and making people want to try it to see how good it really is.

Subway

2024-05-02 01:17:05 UTC

BOGOF

shambhavi

2025-04-21 03:32:05 UTC

The image is an example of a Below the Line (BTL) promotion, as it targets a specific audience through direct digital channels and includes a clear call to action . It represents a sales promotion, specifically an end-of-week sale, aimed at getting immediate purchases by creating a sense of urgency. This type of promotion is commonly used in online and retail marketing to boost short-term sales.

Samsung Yeonsoo Chung

2025-04-21 03:34:19 UTC

Above the line

Samsung is advertising by using an above the line with included the promotion method of using a billboard to advertise their product, smart phone.

Sprite

2025-04-21 03:34:55 UTC

Below the line promotion

This promotion involves as price reduction.This is technique to cut price for a short period of time. This will increase the number of customer during the period who want to use money effectively.

Saya

Wendy's

2025-04-21 03:35:09 UTC

BTL - Sales Promotion

-aditi anand

Priya S

2025-04-21 03:35:20 UTC

This is an above the line promotion since they are using the means of billboards in order to appeal to a larger audience. This is an informative advertisement as it introduces the chicken nuggets without persuading the audience to buy it. Moreover it just mentions that it is “best served shared”, but doesn’t persuade the audience or motivate them to buy it. This may be because it is already an established business.

Nike 3D billboard, China

vpdarya102938 — 2025-04-21 03:36:38 UTC

This is an above the line advertisement using a large 3D digital billboard.
The campaign is persuasive, designed to excite and impress viewers.
The futuristic visuals reflect Nike’s innovative and modern image.
Its location in a crowded urban area ensures maximum visibility.
The ad's uniqueness helped it go viral on social media platforms.

McDonald's Kohei

2025-04-21 03:38:57 UTC

This is below the line promotion and it is persuasive. It encourages immediate action as McDonald is doing this for limited time.