IDM: Promotional Video by Denny

Inital Feelings & Thoughts

krvdy002 — 2021-03-02 23:43:46 UTC

It's week one. Course, feels familiar. Comfortable, interested, never used padlet so slightly uncertain. Slightly overthinking about will I have enough time to do create things to the best of my ability but when I come up with my idea I know I will feel better about it.

I have always made videos and created projects involved with digital media so I feel excited to start. Eager to put my ideas out there for not only IDM but Film and Television.

I have a few ideas for this assignment but nothing final.

80 Things to Promote pt.1

krvdy002 — 2021-03-02 23:45:55 UTC

(Permission for Charity, etc mandatory)
1. Red Cross
2. Salvos
3. Mental health awareness in adults
4. Flinder Park Tennis Club
5. Tennis Racket/brand
6. Ring brand
7. Bracelets brand
8. Necklace brand
9. Converse shoes
10. Pop! Vinyls
11. Records
12. Turntable
13. Domestic violence awareness
14. Doc Martens
15. Timberlands
16. Nitendo Switch
17. Global warming awareness
18. Wine brand
19. Kodak M35 35mm film camera
20. Importance of sleep
21. Graphic novels
22. Help the environment with sustainable transportation - ride a bike, skate, walk, etc.
23. How sexism is normalised in women
24. Take a stand against racism
25. Women's fitness
26. Check up on your kids mental health
27. Take a stand against cyberbullying
28. Samsung phone
29. DSLR camera
30. Recycle, Re-use, Reduce
31. Save animals from excinction
32. Telescope
33. Cranium
34. Monopoly
35. Re-usable Camera
36. Satchel
37. Men's Basketball
38. Women's Basketball
39. Take time to care for yourself
40. Never give up ad (promotes a fitness product)

80 Things to Promote pt.2

krvdy002 — 2021-03-09 09:47:14 UTC

(Permission for Charity, etc mandatory)
41. The consequences of alcohol - addiction
42. The consequences of drugs
43. Women's Rights
44. Fundraiser for cancer research
45. Self-love is important
46. Body image in young adults
47. Acer Predator Helios 300 (laptop)
48. Homelessness in teenagers
49. Obesity in teenagers
50. Body image in men
51. Fight against climate change
52. Motivation video, follow your dreams
53. Covid Awareness; wear a mask, etc.
54. Stop littering
55. Quit smoking
56. Addiction in teenagers
57. Addiction in adults
58. Drunk driving young adults
59. Don't use your phone while driving
60. Anxiety awareness in teenagers
61. Clean up Australia Day
62. Fight against plastic pollution
63. Fight against ocean pollution
64. Depression in teenagers
65. Watch
66. Whiskey
67. Men's boxing
68. Men's Fitness
69. Appreciation for Street Art
70. Reality VS society: Insecurities
71. Public transport is good for the environment
72. Sustainable living
73. Hand sanitiser
74. Donate clothes to thrift stores
75. Insomnia awareness
76. Have a bushfire plan
77. Gender inequality
78. Don't gamble
79. Equal rights
80. Homelessness in the elderly

Initial Summary of Idea: Fight against Plastic Pollution

krvdy002 — 2021-03-09 23:25:05 UTC

Recycle, Re-use, Reduce. I want to use my ad to spread awareness about plastic pollution and inspire the audience to go out and help clean their local area.

My initial target audience is Australian young adults all genders aged 18-24 who want to help the enviornment because I feel this group would be able to have time, resources, capabilities, and understand the idea of going outside to your local area to help the environment.

Scholarly Sources

krvdy002 — 2021-03-10 00:01:55 UTC

Plastic Pollution and Potential Solutions

Rhodes, C.J 2018, Plastic pollution and potential solutions, Science Progress, vol. 101, no. 3, pp. 207-260.
This reference is useful as it talks about good elements for my video such as plastic, and the effects of pollution by these materials on animal, human and environmental health.

The environmental effect of reusing and recycling a plastic-based packaging system

Ross, S & Evans, D 2003, The environmental effect of reusing and recycling a plastic-based packaging system, Journal of Cleaner Production, vol. 11, no. 5, pp. 561-571.
This reference is useful to me as it talks about the benefits of re-use and sustainable items that combat plastic pollution.

Plastic Pollution

Ritchie, H & Roser, M 2018, Plastic Pollution, Our World in Data, viewed 17 March 2021,
This reference is useful because it talks about the importance of plastic waste management for the environement. It also educates me on how plastic is a material that benefits our world as well and why it is still used even though it can be harmful.

Ad Inspiration

krvdy002 — 2021-03-10 00:04:04 UTC

Step Up to Clean Up
Clean Up Australia, 2019, Step Up to Clean Up, YouTube, 19 December, viewed 10 March 2021, .
This advertisement is good in ways that it has a positive tone about cleaning the environment. Instead of providing facts, it provides ways to help keep the environment clean. Even though it makes sense for Clean Up Australia, I do not like the fact that they have included all age ranges because it creates a broad audience.

Single-use plastics: are you #ReadyToChange?

EU Environment, 2018, Singe-use plastics: are you #ReadyToChange?, YouTube, 4 June, viewed 10 March 2021,
I like the fact that this advertisment is telling the audience to use single-use plastics through a story. This is similar to my idea, to create a story to convey my message. I do not like the music, to me it does not match the tone of the video, it is way to hyper. This reminds me to consider what type of music to play.

#CleanSeas Break-Up PSA: "It's not me, it's you."

UN Environment Programme, 2018, #CleanSeas Break-Up PSA: "It's not me, it's you.", YouTube, 12 February, viewed 16 March 2021,
What I like about this advertisment is that the story is from a perspective that is not related to plastic at all but still makes their point across. This gives me a better idea for my video to consider to approach it from a different perspective.

Final Summary of Idea: Fight Against Plastic Pollution

krvdy002 — 2021-03-23 23:53:17 UTC

I want to use my ad to encourage kids to help the keep the environment clean.

My final target audience is Australian kids all genders aged 6-10 who are students in primary school. I feel sending an 'emotional' advert about plastic pollution will help educate kids to want to see their environment clean.

Perspective of a plastic bottle who is lost from their home (bin) and wants to go back but a human comes along and places them back into their home.

I will capture the kids attention in the first five seconds by having the plastic bottle talk. Maybe also including other items in the bin that kids can relate to, like a small subtle toy.

Crafting the message

krvdy002 — 2021-03-24 00:06:46 UTC

Attention
The plastic item is happy at home (bin), but they will fall/fly away from the public bin, envoking, curiosity, surprise, sad, funny.

Interest
My target audience is Australian kids aged 6-12. I believe that the way I portray my message will be most effect to children. I also like that my audience is children because they can be exposed and educated about plastic pollution at a young age and teach them to take care of our planet.

Desire
I intend to deliver my message by envoking the audience to feel like they want the plastic item to go home and be happy. I want to associate feelings of happiness when the item is home and feelings of sadness when the item is not.

Action
The emotional journey I intend to take my audience on is from feeling upset to happy and satisfied that the plastic item is back "home" to the bin.

Treatment Ideas

krvdy002 — 2021-03-24 00:21:19 UTC

1. Plastic bottle falls out of bin (home) and is upset that it cannot go back
2. Plasic bottle rolls away, tries to get help
3. Plastic bottle sees human
4. Human helps plastic bottle and puts it back home (bin)
5. Plastic bottle feels comfort and happiness that it is home

krvdy002 — 2021-03-25 12:17:48 UTC

krvdy002 — 2021-03-26 12:12:01 UTC

Treatment

krvdy002 — 2021-03-30 22:30:46 UTC

A plastic bottle is happily living in its home, a rubbish bin. It has a smile on its face. Suddenly, a person walks by the bin. It knocks the plastic bottle and falls out of its home, rolling away. The plastic bottle feels distress as it tries its best to go back home. The bottle tries to jump back into its home, failing. It is upset that it cannot go back home and gives up.

However, a primary school student walks by the sad bottle. The plastic bottle calls for help and the student notices it is upset. The student realises it wants to go back home, so the student places the bottle back into the rubbish bin. The plastic bottle is happy that it is back home. A message plays: Earth needs a hand, you can help.

Tone

krvdy002 — 2021-03-30 23:08:53 UTC

How do you think your target audience feels about your product before they’ve seen your video?
Before watching my video, I think my audience could potentially be educated beforehand, however my video is not necessarily about educating it is about reminding the audience to take care of the environment.

How do you want them to feel after they’ve seen your video?
After watching my video, I want them to feel the need to care for the environment and helping the environment is a good thing. Maybe the next time they see a plastic bottle littered they will be reminded of the ad.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?
I will need to convey emotions of sadness and happiness to the audience to subconciously connect the two emotions to certain aspects about helping the environment. happiness = cleaning, sadness = dirty environment.

Which colours best represent these emotions? Why?
Colours such as green, orange, yellow represent emotions such as optimism, cheerful, growth and health. These are some of the emotions that are a part of my video. Overall I like colour option 2 the most.

Which fonts best represent these emotions? Why?
Some options include rounded fonts, display fonts, cartoon-like fonts, handwritten fonts. These fonts are more relatable to kids and would have a greater impact than a regular font. However, I would still like to keep it professional, so finding a balance between professional and handwritten/cartoon-like is the ideal option, something fun and informal. They would be more likely to remember that type of font rather than for example, a sans-serif font.

COLOUR OPTION 1

krvdy002 — 2021-03-30 23:31:11 UTC

I like the idea of using complementary colours because of the contrast between the two sides. Blue and orange also match my mood however, blue in branding usually means trust, strength and dependable which is not what I am going for.

COLOUR OPTION 2

krvdy002 — 2021-03-30 23:33:10 UTC

I used the split complementary setting this time. I like this option because it includes orange, yellow and green which is what I initially wanted. I also like how the colours are bright and the fact that orange, green and yellow correlate with nature.

COLOUR OPTION 3

krvdy002 — 2021-03-30 23:36:20 UTC

However, I like this option too. I would probably remove colour A. I will experiment between option 3 and option 2 while editing but I think I am leaning towards option 2 because there are two colours in this palette I would replace.

FONT OPTION 1: Klimaschutz

krvdy002 — 2021-03-31 13:39:42 UTC

I initially chose this font beacuse it reminds me of a 'professional' font but it is in a hand written style. I like this font, I could use two different fonts and use this as one of them if it matches

MIND MAP (bubbl.us)

krvdy002 — 2021-03-31 13:48:29 UTC

I created a mind map to help me refine my idea and improve it too. This mind map actually was the beginning of my final idea where I thought of a different perspective. I have a new approach which is scene in the red Final Summary of Idea tab.

FONT OPTION 2: Coconutz

krvdy002 — 2021-03-31 14:25:58 UTC

This font is my favourite out of all options beacuse I feel it would match with the tone of my video and the audience. I like everything about this font - the boldness, the hand written style, easy to read, fun.

krvdy002 — 2021-03-31 14:30:05 UTC

FONT OPTION 3: TypoGraphica

krvdy002 — 2021-03-31 14:33:59 UTC

I thought I liked this font at first, however I changed my mind after realising it is too bold for my liking. If i were to use a bold font it would be option 2 or 4.

FONT OPTION 4: Momcake

krvdy002 — 2021-03-31 14:35:50 UTC

I like the idea of combing this font with another to create a fun message. It has two options as well which allows room for experimentation.

krvdy002 — 2021-03-31 15:01:35 UTC

FONT EXPERIMENTATION

krvdy002 — 2021-03-31 15:02:15 UTC

Slogan Ideas:
- Lend Earth a hand.
- Save the environment, put your rubbish in the bin.
- Earth needs a hand, you can help.
- Say no to plastic pollution!

My slogan will be: Earth needs a hand, you can help