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      <title>Intangible Assets by Kai Yoo</title>
      <link>https://padlet.com/kyoo7/cwk2mt0amfw7oj8l</link>
      <description>Patents, CopyRight, Trademark, Goodwill, Brand Value, Customer Relationships, Technology, Contracts</description>
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      <pubDate>2024-09-19 10:40:19 UTC</pubDate>
      <lastBuildDate>2025-03-05 12:17:49 UTC</lastBuildDate>
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         <title>Brand logo</title>
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         <pubDate>2025-03-05 12:09:34 UTC</pubDate>
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         <title>stocks</title>
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         <pubDate>2025-03-05 12:10:05 UTC</pubDate>
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         <title>Copyright</title>
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         <pubDate>2025-03-05 12:10:11 UTC</pubDate>
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         <title>Loyalty Program</title>
         <author></author>
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         <pubDate>2025-03-05 12:11:00 UTC</pubDate>
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         <title>Loyalty Program</title>
         <author></author>
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         <pubDate>2025-03-05 12:11:16 UTC</pubDate>
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         <title>stocks</title>
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         <pubDate>2025-03-05 12:11:21 UTC</pubDate>
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         <title>Loyalty Programs </title>
         <author></author>
         <link>https://padlet.com/kyoo7/cwk2mt0amfw7oj8l/wish/3352404033</link>
         <description><![CDATA[<p>A famous example is the Starbucks Rewards Loyalty Program, where customers earn points for every purchase and can redeem them for free drinks, essentially rewarding frequent coffee buying with perks</p>]]></description>
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         <pubDate>2025-03-05 12:11:40 UTC</pubDate>
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         <title></title>
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         <pubDate>2025-03-05 12:12:12 UTC</pubDate>
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         <title></title>
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         <pubDate>2025-03-05 12:12:16 UTC</pubDate>
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         <title>intangible </title>
         <author></author>
         <link>https://padlet.com/kyoo7/cwk2mt0amfw7oj8l/wish/3352404608</link>
         <description><![CDATA[<p>stocks</p>]]></description>
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         <pubDate>2025-03-05 12:12:17 UTC</pubDate>
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         <title></title>
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         <pubDate>2025-03-05 12:12:27 UTC</pubDate>
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         <title>Example of intangible assets (Windows) - Hiro</title>
         <author></author>
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         <description><![CDATA[<p>Intangible assets are assets that have no physical substance.</p><p>Examples include patents, copyrights, franchises, trademarks, trade names, reputation, research and development, know-how, and any form of digital assets. </p><p>Microsoft's software, such as Windows and Office, is a key intangible asset that generates significant revenue for the company. These products are critical to its business model and play a major role in maintaining its market leadership and competitive edge in the technology industry.</p>]]></description>
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         <pubDate>2025-03-05 12:12:59 UTC</pubDate>
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         <title></title>
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         <pubDate>2025-03-05 12:14:01 UTC</pubDate>
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         <title>Contracts</title>
         <author></author>
         <link>https://padlet.com/kyoo7/cwk2mt0amfw7oj8l/wish/3352408415</link>
         <description><![CDATA[<ul><li><p>The value of the rights presented in contractual agreements</p></li><li><p>Valuation Techniques: Common methods for valuing these intangible assets include:</p><ul><li><p>Income Approach: Estimating future cash flows and discounting them to present value.</p></li><li><p>Market Approach: Comparing similar contract transactions in the market.</p></li><li><p>Cost Approach: Estimating the cost to replace or reproduce the contract.</p></li></ul></li><li><p>Types of Contracts: This includes service agreements, licensing deals, franchise rights, lease agreements, supply contracts, and intellectual property licenses.</p></li><li><p>Strategic Importance: Companies often leverage contracts to secure competitive advantages, strengthen business relationships, and ensure long-term revenue streams.</p></li></ul>]]></description>
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         <pubDate>2025-03-05 12:15:28 UTC</pubDate>
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         <title></title>
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         <pubDate>2025-03-05 12:16:52 UTC</pubDate>
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         <title></title>
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         <pubDate>2025-03-05 12:17:54 UTC</pubDate>
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