Brainstorming and mindmap on Q4 Grp1 by

Advertising encourages a desire for products which people do not actually need. Discuss

nikkizyayme — 2013-03-26 05:00:01 UTC

Social

nikkizyayme — 2013-03-26 05:00:55 UTC

-influence by peers. When your friends get those products, you would be tempted to buy too. This is to save them from mockery and embarrassment.

-they wish to be in trend so that they could be adapted to the modern society.

Personal

2013-03-26 05:04:40 UTC

-Shows a higher status or class as they purchase the products that the ads are promoting.

-Influenced by the community to follow the trend.

-Products may be newer and much more attractive, and eye-catching. --> Due to the use of Photoshop, and

--Some would not be influenced as they have self-control, especially the poor.

Mass Media

2013-03-26 05:10:55 UTC

-Famous movie stars are used to advertise on the products, and thus,

fans of the stars get influenced and will buy these products too

-Advertisements in televisions and newspapers always emphasise on the good sides of such products.

Thus, it convince the consumers that the products are as good as they proclaimed. Strong desire

Economic

nikkizyayme — 2013-03-26 05:11:21 UTC

-With the advancement of technology in this modern society, economic is improving at a fast rate. Therefore, people get attracted

to buy unnecessary products as they are richer.

-Higher purchasing power

Religious

2013-03-26 05:18:37 UTC

-Some products are related to a specific religion. Therefore,

there's a desire in purchasing such products.

-But, some products may not be suitable for another religion.

This prohibits them in purchasing those products.

Corporations

nikkizyayme — 2013-03-26 05:19:26 UTC

-Creates products and advertisements to tempt people to buy their products. Increase sale.

Why

nikkizyayme — 2013-03-26 05:20:50 UTC

-People buy products to satisfy their desire.

-To be suited to trend

-People want to try out something new and fresh.

What

nikkizyayme — 2013-03-26 05:22:06 UTC

-Depending on target groups

-Eg: Children - toys

Adults - camera, shoes,etc

How

2013-03-26 05:22:43 UTC

- Through mass media such as newspaper, magazines,

YouTube, television, Facebook, etc.

- Posters found in public transport

-Words of mouth (Family, Friends and Relatives) - Creates desire for certain things

-Sales and promotions attract consumers

Where

nikkizyayme — 2013-03-26 05:26:06 UTC

-Websites, blogshops

-television, flyer posters, banners,magazines

Keyword

nikkizyayme — 2013-03-26 05:55:50 UTC

Advertising: