• Demographics: Teens to Young Adults

• Channel: Tik Tok

• Content: Teens engrossed in a game, the doorbell rings. Pizza arrives. "Level up your gaming with [Pizza for People] delivery!"

• Communicate clear benefits

• Understand and customise message/offering

• Develop a smooth ‘conversion’ process

• Problem: "There is never a perfect match of toppings"

• Create an interactive menu on the restaurant’s website where customers can customize their pizza and see real-time changes.

• Contest for "Best Creation". Leave your contact details

• This will engage potential customers and help them consider ordering their creation.

• Encourage repeat or referral

• Convert customers into micro-influencers

• Offer Loyalty programs

• Generate valuable social proof and improve online visibility for the restaurant.

• Encourage customers to share photos of their pizzas using a branded hashtag (e.g., #PizzaForPeople) and tag us on TikTok

• Most number of engagements by end of period wins 5 Large Pizzas

• As users add toppings and make changes to their pizza, dynamically update the price to maintain transparency and manage expectations.

• Display relevant promotions or discounts based on the user's choices (e.g., "Add a drink for just $2 with your creation").

• Problem: "Unable to customize their selections"

• Create a bundle deal for 2 people with an interactive price, e.g. Original price for 2 personal pizzas $30, bundle for 2 personal pizzas with drinks for ONLY $19.90

• Contest: "Share your memories with us" with a tag to enter the contest

• Couples will immediately click without hesitation to enter the contest, without thinking about what they want.

• Demographics: Everyone

• Channel: TikTok

• Content: National Day Promotion - Free Pan Pizza on any Regular Pizza (Free Delivery islandwide)

Over time working woman's

Right Marketing Channels instagram ads,Face Book ads,Tiktok ads

• Problem: To attract more participations of the challenge

• Challenge viewers to duet with the video, showing themselves celebrating National Day with a pizza feast.

• Contest open to all TikTok account (make sure accounts are not private)

• This will compel more participants and of course more orders!

• Demographics :

• Channel : Facebook

• Content : Childrens day special !! 1 regular pizza for a free small pan pizza !!

  
  

• Include a call to action in caption, encouraging viewers to visit your website, participate in the Spin The Wheel

• Include more lead magnets eg, vouchers, free pizzas etc

Channel: Facebook, Instagram, TikTok

Content: Families enjoying fun time while eating pizza outdoors (promotions for buying in bulk)

Key Business Assumptions:

1. Pizza Restaurant is located in Tampines town, Singapore, and is operating from a central kitchen making pizza delivery to customers as its business model.

2. Campaign period is between 1 June 2024 to 30 September 2024

3. Marketing budget given is $10000 for the entire campaign. Target revenue ROI $50-60K

4. Key target demographic that applies to overall campaign should be geographic, targeting customers in the East area within Singapore main island (as it is unrealistic to try to serve the whole of Singapore with a single central kitchen).

• Demographics: Families in the East area

• Channel: Instagram & Facebook

• Content: A family enjoying a pizza while watching a movie at home. “Turn your family movie night into a feast with [Pizza for People] delivery. Order now and get a month of Netflix on us!”

• Problem: “Planning family dinners can be stressful”

• Solution: Offer Family Pizza Night Kits which include pizza, sides, and a fun activity for the kids. Promote this on the website and offer a discount for first-time kit orders.

• As families add items to their order, dynamically update the price and offer bundle deals to maintain transparency and manage expectations.

• Display relevant promotions or discounts based on the user’s choices (e.g., “Add a dessert for just $3 with your family bundle”).

• Generate social proof and improve online visibility.

• Encourage families to share photos of their pizza nights using a branded hashtag (e.g., #FamilyPizzaForPeopleSG or collaborate with the social media channels of key towns in the East, e.g. #IloveTampines) and tag us on Instagram.

• Most heartwarming family photo by the end of the period wins a month’s supply of family pizza nights plus food donation to a their selected charity from our list.

Problem: Unable to accommodate to everyone's taste in pizza

Create menu where there are various selections to choose (eg. crust, toppings, sauce, etc..) Vegetarian options and no garlic, no onion options are available.

Share your instagrammable family moments with us!

Families would be willing to share their memories of having fun on social media

• Customers who have already participated in the challenge will be updated on the official Tiktok page

A. Website Optimization

User-Friendly Design: Ensure website is easy to navigate and mobile-friendly.

Clear CTAs: Use clear and enticing call-to-actions like “Order Now” or “Get 50% Off Your First Order.”

Landing Pages: Create landing pages for specific promotions or campaigns.

B. Lead Magnets

Discount Codes: Offer a discount code for first-time visitors in exchange for their email address.

Newsletter Sign-Up: Encourage visitors to sign up for your newsletter to receive exclusive offers and updates.

Woman's want to save money.They looking offer's for Food.

Sign up order Now offers $2 Or 10%

Landing page giving fill up E-mail,Phone Numbers. https://leadsleap.com/popupxpert/?wid=%20%2036335 please remove = after %20% use wid=36335 for checking.

Top up Extra items $2 only[ex;2 chicken wigs,Apple pie,]

Online Orders available. New Sign up get 10% code.

https://www.facebook.com/profile.php?id= 61558642086495

Revisit our shop and order above $30 you can get free delivery.[location limited,Before 12;00pm last order] After Mid night orders price you call our Hot line1800-00-****

• Demographics: Sport enthusiasts, commonly from late 20's to early 50's.

• Channel: Facebook, Instagram, YouTube

• Content: A bunch of 30's wearing jerseys watching games, in living room cheering. Focused on the one pick up pizza to eat with enjoyable expression. "Your team isn't the only one winning tonight! Enjoy our special game night combo: 2 large pizzas, wings, and a side for just $29.99. Order now and celebrate in style."