https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg 6Ps for Casino Technology en-us 2022-03-23 17:30:35 UTC 2022-07-15 16:35:22 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/1636820214/5af0f50ce8564868fb5a57ae933832d0/__icon_Reversed_RGB.png danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110285677 What do we sell and how do we communicate it? Includes:
-Proprietary Deco Technique
-Deco Sub-Brand Name
-Product Categories
-On-site Merchandising 
-Packaging Strategy]]> 2022-03-23 18:02:18 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110285677 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110288281 How much should we charge and how does that impact how our customers view our brand? Includes :
-Offer price
-Discount strategy]]> 2022-03-23 18:03:36 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110288281 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110292981 Where do we promote products using Casino technology? Where do our ideal customers go to find information about our Casino products? Includes:
-Markets
-Channels
-Distribution]]> 2022-03-23 18:05:37 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110292981 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110297838 How do our customers find out about Casino products? What strategies do we use, and are they effective? Includes:
-Advertising
-Sales promotions]]> 2022-03-23 18:08:13 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110297838 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110298610 What level of personalization is required to entice customers to try and buy Casino products?]]> 2022-03-23 18:08:40 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110298610 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110300437 What updates do we need on our site to properly promote and sell Casino products?]]> 2022-03-23 18:09:40 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2110300437 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119604853 PANORAMA - Market under this Name, Offer separate section on Web; Allow to customize with PANORAMA images (internal contest as well with employees highlighting their design)]]> 2022-03-29 15:23:39 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119604853 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119605106 2022-03-29 15:23:47 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119605106 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119605401 Develop new pen molds with more modern designs]]> 2022-03-29 15:23:55 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119605401 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119605647 2022-03-29 15:24:02 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119605647 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119605904 2022-03-29 15:24:10 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119605904 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119606106 Show the wrap around design in 360
New products- PWQ- rose gold, gold and chrome trim.
Video would be the best way to show product, start with white barrel and show the design selection and then the final product.

Out of box experience- add a flyer showing the same decoration on other Casino products (mugs, notepad, magnet)

]]> 2022-03-29 15:24:16 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119606106 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119614933 2022-03-29 15:28:31 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119614933 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119615153 2022-03-29 15:28:37 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119615153 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119615554 All-in pricing without hidden fees; shipping and set-up fees are included. ]]> 2022-03-29 15:28:48 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119615554 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119615825 2022-03-29 15:28:58 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119615825 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119616131 2022-03-29 15:29:06 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119616131 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119616864 Implement price premiums using attributes matrix to ensure logical price structure across product range (ie. MSRP logic)

Priced based on features- chrome, stylus, grip.]]> 2022-03-29 15:29:28 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119616864 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119617351 2022-03-29 15:29:43 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119617351 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119617629 2022-03-29 15:29:52 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119617629 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119617924 2022-03-29 15:30:01 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119617924 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119618407 # Build a bit of a microsite or section where we can go more hypercolor - show how dynamic full color wrap (or "panorama") can be.
# Adapted to mobile. Dedicated Mobile app ? User friendly to customers. 
# When previous Casino customer, then previous customer image would appear automatically on all the products on website.
# Suggest customer to upload his own logo or upload logo (USG)
# Agents could use that tool on website. Drive customers through all the possibilities while on the phone. This would implies training to Agents (product, process....)
# This microsite would have video content
# Would include customer reviews]]> 2022-03-29 15:30:15 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119618407 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119618718 # Agents to invite their customers to a live session. Aim : go through Casino range ; explain the wide range of personalization possibilities ; how they could use such promotional products. How much they would thus stand out from competition. 
# Position telesales agents as reliable "specialists/consultant" !]]> 2022-03-29 15:30:24 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119618718 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119619004 On
# email
# mail
# package insert
# catalogue
# Social (Instagram, Facebook.....)
Redirect to Promote Panorama® section
Agree on what products to promote / what price. For each channel
# Use casino as a cross sell product]]> 2022-03-29 15:30:33 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119619004 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119619316 # Rationalize the number of designs customer can chose from.
# Promote possibility to personalize with business cards / logo 
# Make suggestions of design / logos based on customer SIC
# Make customer experience while choosing Casino easier and more personal (if customer in the past always chose blue as a color, display by default blue designs for instance)]]> 2022-03-29 15:30:43 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119619316 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119619528 Kind of like a brochure style where we can apply personalized design wrap to many different products (with or without sample, digital and offline versions + social)]]> 2022-03-29 15:30:48 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119619528 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119619769 Create different content depending on industry / how casino will be used. 
Help customers create complete promo product experiences and detail case studies on how they impacted them (increased sales, made swag giveaways great at tradeshows, wowed employees in welcome kits, etc. could have many different types of cases studies to appeal to different industries.

]]> 2022-03-29 15:30:55 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119619769 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119620091 -Categorize designs by industry (ie. hair dresser) prior to customizer
-Build out a PLP for these products that better features their assets/design capabilities.
-Give the customizer a special name. This could highlight that it's a unique experience. (One company called their full customization area their "Design Lab".)]]> 2022-03-29 15:31:05 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119620091 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119620336 -Facebook posts and paid/boosted posts
-Instagram
-Website (Homepage or direct links to the Casino collection)
-Google/Bing Search organic and paid listings
-YouTube ads
-Display ads and retargeting
-Email campaigns]]> 2022-03-29 15:31:13 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119620336 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119620634 -Catalogue
-Parcel inserts
-Partner with tradeshows to offer the service to their exhibitors]]> 2022-03-29 15:31:20 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119620634 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119620961 -Email and direct mail to existing customers
-Showcase design on a collection of products (pens & drinkware)
-Create design wrap collection catalogues with special pricing and a QR code next to products that allows them to virtually see the 360 degree design (REI catalogue does this with tent tours) 
-Emails that feature turning pens to show off the design in a dynamic way. 
-Videos on product pages
-Ads on business podcasts  
-Upsell through remarketing ads (videos with lots of color of most appealing designs)]]> 2022-03-29 15:31:25 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119620961 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621140 -BOGOF offer (buy 200 pens, get 100 free) to help conversion]]> 2022-03-29 15:31:31 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621140 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621289 Positioning:
Messaging:
Offer:
Creative Approach:
Photography:
Site Experience:
Level of Personalization:]]> 2022-03-29 15:31:35 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621289 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621600 - Using whatever info we have on the customer to provide a guide for the customer
- Overwhelming. We need to walk the customer through each step of the process using design templates. ]]> 2022-03-29 15:31:45 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621600 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621770 - Using whatever available information we have on the customer/visitor to gauge interest
  - Browse behavior
- Bestsellers]]> 2022-03-29 15:31:51 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621770 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621994 - Need to see actual examples
   - social does a good job
   - include them on the PDP
   - how it looks on other products

- Content page related to Casino to "make it real"
- Home page or collection to display presentation across multiple products
- Video to show how we create the product (certain elements of the process)

]]> 2022-03-29 15:31:57 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119621994 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119622341 - Products need to be modeled. 
- UX needs to be refined. 
- Default view is a template - Design Wizard
    - explore more layouts with placeholder content
    - most common designs (10 presets)
- POC
   - limited design selection and more logo
- prepopulate/localize
  

Ability to save my design/work
Mobile friendly]]> 2022-03-29 15:32:07 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119622341 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119622626 - Purge old designs
- More modern - simple, clean designs that apply to all industries
- Create/optimize design template meta data
- Design categories
- localization
- too many categories; what's the right number and what's the best way to present?
- usage/event based relevancy

Need technology help to streamline and speed up the process of loading and merchandising templates. ]]> 2022-03-29 15:32:15 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119622626 danaebrooker https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119622930 - Preview all the options
- Everything should have USG with 360 degree preview, esp. for drinkware, pens.

Tooling support
PDM support]]> 2022-03-29 15:32:24 UTC https://padlet.com/danaebrooker/ctu5wb6hmhnflmyg/wish/2119622930