Their target market are construction industry that require large quantities of aluminium and glass for bulding windows,doors, facades and structural components, homeowners that are searching for custom services such as window installation and glass repair and also business owners that need aluminium frames for the company's office buildings or glass partitions for their offices.

Positioning (STP) of the business is the go-to-choice for custom made aluminium and glass at the most reasonable price compared to other competitors.

In terms of their target market, it is an excellent decision to cater to customers in the construction sector since they are always demand huge quantities of aluminium and glass, and they require help for their large-scale projects. This will ensure that the company is prepared to service its customers and bring its strong name to the table. Taking aim at homeowners is yet another excellent marketing strategy. We are aware that every single person has their own specific requirements and expectations, which is why the company is prepared to offer individualised solutions for homes, such as the installation of windows and the repair of broken glass. The company has effectively met the demands of business owners who are constantly in need of office space by providing glass partitions and aluminium frames for office buildings. This comprehensive strategy will strengthen their position in the market and contribute to the expansion of their business.

However, other markets have more appealing positioning, so they cannot compete or set themselves apart from the competitors, even though their items are the most affordable option.

However, the challenges that Syarikat N.K. Lee encounters include expensive operations and expenses, which can have an effect on the company's overall profitability. In addition, the company's current positioning strategy (STP) is not particularly potent, which may make it more difficult for the company to successfully draw in and retain customers. The enhancement of their positioning by putting an emphasis on their strengths, such as providing great customer service and high-quality products, can assist them in distinguishing themselves from their competitors and developing a more attractive branding image.

Syarikat N.K. Lee is in control of a number of excellent opportunities that can be relied on. Customers are showing a growing demand for high-quality aluminium and glass products, which gives a huge opportunity for the company to expand its operations. Additionally, they are able to have a diverse consumer base and different revenue streams as a result of their extensive ties with the building sector, company owners, and homeowners. Syarikat N.K. Lee is well-positioned to readily serve an extensive geographical region, which enhances accessibility and convenience for their customers. This is made possible by location, which is strategically located. The company has the potential to both strengthen its presence in the market and achieve continuous growth if it takes advantage of these opportunities.

The market position of Syarikat N.K. Lee is exposed to being affected by a number of potential threats. There is a possibility that competitors will develop positioning (STP) tactics that are superior and more engaging, which may result in customers leaving. In addition, the introduction of new competitors in the sector is a problem since these new competitors may offer new goods or services that are in direct competition with those that Syarikat N.K. Lee offers. In order to protect itself against these dangers, the company must continually work to strengthen its own positioning and remain one step ahead of the trends in the industry.

As for promoting offline, the company can hire employees to send out flyers to the people at shopping mall or any open areas.

Tiered pricing for product segments involves categorising aluminium items into different price categories depending on parameters including aluminium alloy grade, purity, alloy composition, and dimensions. This pricing structure is especially appropriate if the company has a variety of items for diverse uses and can effectively promote each tier. Through the implementation of tiered pricing, the corporation may expand its consumer base by providing a range of aluminium products at diverse appealing price levels. This strategy accommodates both cost-sensitive consumers and those desiring high-end alternatives, thereby addressing a variety of client needs and preferences.

Over the span of the next five years, Syarikat N.K. Lee plans to expand its business operations beyond the borders of Sarawak. This expansion will take place in cities such as Kuala Lumpur, Pulau Pinang, and Sabah, all of which have extensive populations. It would also be necessary for them to establish social media platforms in order to advertise their company on a global scale.