https://padlet.com/DANNZZY/csw3scomgy4y en-us 2017-11-06 16:31:14 UTC 2017-11-13 17:27:54 UTC hello@padlet.com DANNZZY https://padlet.com/DANNZZY/csw3scomgy4y/wish/203978180 The record label worked closely with the band to release distorted clips of all the tracks off of the new album, Thats The Spirit, including ones that hadn't yet been released as a single. Eight days before the release of the new album they released the distorted tracks on to spotify. They then released a homepage unit with links to the distorted clips and the official album playlist. On the 11th of september 2015 they turned the homepage into an interactive jukebox which was the first of its kind on spotify, bringing in a high level of engagement. The initial results lead to a 116% increase in their playlist following and was also the most streamed new release globally across spotify. Daily streams were up by 61% equivocating to 500,000 streams per day. They achieved 2.6 million streams in one day and entered the global spotify album charts at no. 9.  Bring Me The Horizon had a campaign budget of £10,00 - £25,000. Their audience demographic was made up of mainly 16 - 24 year olds with 46% of that audience being female and the remaining 54% being male. ]]> 2017-11-06 16:37:50 UTC https://padlet.com/DANNZZY/csw3scomgy4y/wish/203978180 DANNZZY https://padlet.com/DANNZZY/csw3scomgy4y/wish/203994045 The Book of Souls was Iron Maiden's first album in five years as well as being the bands first double album. Only the front cover, song listing and songwriters were released as a teaser as the label want to retain as much mystery as possible until the actual release of the album itself. This allegedly sent fans into a 'frenzy' with them trying to piece together what the album would sound like. Pre orders built up steadily until the end of July where a 27 second guitar solo was released to Facebook, Twitter and YouTube again sending fans into a 'frenzy'. The 27 second video drew in over 1 million views over the three platforms combined. The video to the song 'Speed of Light' was released on the 14th of August as well as 19 of the original Iron Maiden music videos being released as a part of the YouTube channel reboot. As the video for 'Speed of Light' went through the history of video games with the use of the bands mascot, the band released a web game. The game attracted over 250,000 visitors, increased the number of pre-orders of the album and received an FWA Site Of The Day award. Iron Maiden's campaign budget was £25,000+ with an audience demographic of 14+. The audience was made up of 75% being male fans and 25% being female fans.]]> 2017-11-06 17:03:50 UTC https://padlet.com/DANNZZY/csw3scomgy4y/wish/203994045 DANNZZY https://padlet.com/DANNZZY/csw3scomgy4y/wish/205916923   The Purple Album by Whitesnake was released on 15th May 2015 via Frontiers Records. The album was a variety of newly recorded Deep Purple songs performed by Whitesnake and vocalist David Coverdale who has been a member of both bands. The main goal for the record label was to build up anticipation within the Whitesnake fan base whilst also being able to branch out to the Deep Purple fan base and gaining fans from there. The first part of the campaign was essentially re-branding Whitesnake and implementing a hashtag wall. The band released several videos, giving the label the opportunity to cross-promote the release of the new album to fans of Deep Purple. A short 15-second clip was taken from the start of the video for ‘Soldier Of Fortune’ enabling the label to use Facebook to drive viewers to a monetised source such as YouTube where the band can gain more revenue. Upon the albums release an all encompassing advertising campaign was introduced which brought in 1,522,073 impressions and 242,510 video views. Whitesnake's campaign budget ranged from £2,000 to £5,000 with an audience demographic of 35+. The audience was made up by 60% males and 40% females. ]]> 2017-11-11 19:48:22 UTC https://padlet.com/DANNZZY/csw3scomgy4y/wish/205916923