International Think Tank - Session 2: Experimenting/social pressure in youth culture by

Problem: Social pressure youth

dvanderlans — 2021-04-07 07:19:48 UTC

Experimenting with stimulants such as tobacco is a part of growing up. Experimenting and pushing boundaries comes with social pressure within youth culture, where smoking is often considered to be cool. 99% of the smokers start as an adolescent and are often influenced by their surroundings. Also, young people often rebel against the social norm and look for excitement. Smoking can be a tempting way of fulfilling this urge for excitement.

People do not care about their health

avoogt — 2021-04-07 07:20:36 UTC

youth are scared of cigarettes but not of drugs

avoogt — 2021-04-07 07:21:07 UTC

Fighting against boredom! Something to do with time. Iceland has tackled with supporting activities in free time.

kukunoriry — 2021-04-07 07:21:20 UTC

Widening the area around schools where you can't smoke!

kukunoriry — 2021-04-07 07:23:51 UTC

What are young people rebelling against? What are you afraid of? Changing the image/brand of smoking! Smell/Looks/Socially...

kukunoriry — 2021-04-07 07:25:02 UTC

Decrease the availability of cigarettes

bobggdzw — 2021-04-07 07:26:02 UTC

Reinforce knowledge about addiction and short term health effects for youth

bobggdzw — 2021-04-07 07:29:51 UTC

You can accomplish this by creating tools and services to share with schools, so it can be used in classes. The Netherlands and Finland both developed several tools already, learn from each experiment and exchange.

We need teachers who can tell us about the curriculum, so that we can give them tools that they need and fit in.
Try to get societal internships focussed on the effects of smoking for example, or other health related topics

Include youth in this process. What triggers them, what do they like or dislike. Use them as a test panel as well.

Ask a marketing study to come up with a plan for this problem.
Try to get school projects to work on the problem.

This makes it feasible for moth countries

Example of tool: Explain how the tabacco industry works and that they also promote smoking in very sneaky ways.

Game Jamming for gamers

kukunoriry — 2021-04-07 07:30:38 UTC

Smoke and nicotine free environments where youth comes

bobggdzw — 2021-04-07 07:32:05 UTC

Campaigning more against short term than long term -effects: Young people don´t care so much about pictures of Black Lungs etc - They can quit anytime, right? And the future is so far away anyway. Instead focusing on the effect on looks, appearance, lost money, and really highlight it. Do you want to lose all that just to be able to smell bad?

timopiipponen — 2021-04-07 07:32:37 UTC

Making the cigarettes less available, creating smoke free environments, making smoking much more difficult, adding steps from thought to smoke.

timopiipponen — 2021-04-07 07:34:54 UTC

Forbid youth marketing and added tast of snuss/cigarettes/vaporizers

bobggdzw — 2021-04-07 07:35:05 UTC

Use influencers in social media

pasipaksuniemi — 2021-04-07 07:35:55 UTC

-> choose 1-3 influencers
-> Our message to influencers: it´s our responsibility to influence, we cannot pay you/ message of aiming to healthy living
-> smoking is uncool!
-> pilot in time of two mounts ->
-> connect to stoptober -> there is platform

Create legislation with regards to tabacco marketing for youth

bobggdzw — 2021-04-07 07:36:48 UTC

Let youth take ownership of creating cool solution

pasipaksuniemi — 2021-04-07 07:37:21 UTC

-> include the target gruop think about the solution and execute the idea
-> youth influencing the youth
-> let them create a solution which it´s meaninful for them ->
system has be willing to change

- Get an international group of youths together to the online-workshops (4 times?), work with the service desing process
-Time of working of group: 1 mouth
-cost < 1000 €

Create a " smoking is not cool" culture

bobggdzw — 2021-04-07 07:37:40 UTC

Use influencers to change the attitude of young people towards smoking.

Use famous people for each country. Repeat over and over, so it starts to stick in a culture.
Choose different famous people for other target groups.

Boost the recilience -> for example social and life skills training

pasipaksuniemi — 2021-04-07 07:38:21 UTC

-> anti-smoking campaining
-> include it to street corner work
->

Create very low key and nearby support services for adolescents to quit

bobggdzw — 2021-04-07 07:38:42 UTC

Parameters and questions to specify your solutions:

dvanderlans — 2021-04-07 07:41:44 UTC

- Budget (average cost €1000)

How can you make the solution budget proof?
What different costs do you have to account for?

- Time

When will the solution start? and stop?
How long do you want to execute the solution?
When will the solution start? and stop?

- Feasibility

What do you need to execute the solution?
Who do you need to execute the solution?
Under which circumstances will the solution work best?

- Transferability (applicable to other contexts, situations, times, and populations)

How do you make the solution transferable to other organizations/sectors/communities?
Is the solution demographically transferable? To other countries/regions? And how?

- Scale

On what scale do you execute the solution?
Can you make the solution individual based as well as population based?

Solution

avoogt — 2021-04-07 07:46:44 UTC

Former addicted person give information about the problems following addiction, not older then 25. a day of sex, drugs and rock and role had an enormous impact due to that former addicted person
.

Give young people new exciting ways to distract them from heading towards smoke. It needs to be exciting and something people want to engange with

bobggdzw — 2021-04-07 07:46:45 UTC

12 votes from Group 1

How do you make something (not) cool or normal. at my school smoking is cool now.

avoogt — 2021-04-07 07:49:03 UTC

- someone explains the following problems (being homeless, no work), not too old (20-25),
- smoking is not too unhealthy to dye always
- how do you scare youth, health issue do not work enough.
- fund electric cigarettes, this alternative is not as problematic as cigarettes. e cigaratess are less bad. but the consequence can be that they smoke more.
- how do you influence the group pressure?
- smoking releaves stress. so skills in stress coping can help but young people do not smoke from stress.
- what is the good example for youth, can we find such a reward.
- Knowing that you will not dye of smoking as young as you are, is tempting. you will not die in 10 years
- the effects of fotos on packages are none, they do not look at it.
- one does not smoke because of negative rolemodels in family, but instead smokes weed. it is easy and not that addictive.
- smoking is normalized where teachers smoke, and almost all youth.
- threats to punish helps stop or less smoking

Campaign with a famous person to quit smoking among youth.

bobggdzw — 2021-04-07 07:54:12 UTC

In legislation: It´s not allowed to smoke with the

pasipaksuniemi — 2021-04-07 07:54:15 UTC

Create tools and services, exchange between Netherlands and Finland, to educate about smoking effects or challenges

bobggdzw — 2021-04-07 07:58:44 UTC

Create a Meme campaign, WITH EXPERTS (The young people themselves) to avoid cringyness, and to have effect on the deep attitudes. The problem is, how to find the best meme makers. Challenges to measure progress, maybe use the advertising mehtods, a/b testing, big data...

timopiipponen — 2021-04-07 08:00:10 UTC

Timo:
- The most important factor, was this a meme campaign, or anything else, is that the campaign is created by target group itself, not from adults to youth.
- Use influencers! Pay them to spread the memes, spread the ideas.

Timo: 8 Votes from room 5

How can you cope with need to do dangerous things

avoogt — 2021-04-07 08:12:13 UTC

what is an alternative for smoking cigarettes or weed.
start to being open about use of cigarettes or weed