collaborate with uni

Commonality: Based on the commercial value of the brand, ident videos are often concise and easy to remember

The logo appears at the end of the video, and the first half paves the way for the appearance of the logo.

Limited brand colors: Netflix's red, Disney's blue

2 design thoughts on ident and logo style,(moving image)

3 reference punk album cover, use only line and pattern to form a portrait

4 simple collage cut from old and modern fashion magazine

15s, 3～4scene

essential style: punk, vintage?

wheel rolling with fire,

motocycle drive into the scene

portrait full with pattern represent note and music?

mtv in american

hope to find the connection with animation with these resource

the reason I chose them: music has various type, to a large extent, he will determine the album's promotional visual style. The four pictures above are a good comparison of jazz and rock. From the rules of color and element distribution, we can understand the visual effects that can be produced by different usages. The information conveyed is different

The combination of elements has a religious feel, and each cover has a strong sense of theme

两面用了两种主题颜色，绿色和蓝色。

Feedback: Design it into moving elements, contain some design on logo just like previous instruments, not just a static image, could embedded with nature elements.

Also the design surrounds logo is a little bit distracting.

The music and drawing provide a sort of energy feeling for audience

Keep open mind with scale, the split screen ratio can be modified, the music can be made more retro, and hope there will be more development on the ident. The logo alone is a bit stiff, so let the surrounding elements embrace the logo.

It is not mentioned that we cannot make story-telling content, but we can have some elements.

The scrapped designs can be kept in case some of them are used.

Think about the principle of why this work is needed and why it is done this way. There cannot be meaningless elements in it. Reflect on why students need this identity video.

More new references

Dior's seasonal promotional video, many elements exist and move at the same time in the large picture frame (like a combination of GIFs)

Principle? Music, college students, combine? Personification composed of different musical instruments (similar to musical elements)

For music, you can try the effect of dmmd (steampunk?)

feedback 10.23

I can make a few more short clips. The yellow harp background has the best effect (try the others, add more textures to the background, don't make it too flat, the green one)

Regarding the logo,make a logo between the original and my style. It does not need to be too complicated and completely redesigned, replace the black background with my moving painting. Do not change the overall layout, but change the color and texture.

add some transitions and try to make a complete identity video