Name of competitors (3-5) / type / how they are a competitor

Screenshots of Google map entries of top competitors

•Background

•Product range

•Target market

•Pricing strategy

•Marketing strategy

•Distribution Strategy

•USP - unique selling point - what makes them better or stand out more from the competition.

https://websiteseochecker.com

https://pagespeed.web.dev/

https://app.wincher.com

•How is your product/service completely unique?

•Why would a customer buy from you and not your competition?

•When will the customer be better off buying from someone else?

https://www.socialinsider.io/

https://adstransparency.google.com/

https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=GB&is_targeted_country=false&media_type=all

https://library.tiktok.com/ads?region=GB&start_time=1664578800000&end_time=1721304769890&adv_name=&adv_biz_ids=&query_type=&sort_type=last_shown_date,desc

•System and processes

•Skills/people

•Suppliers (kinds of suppliers)

•Intermediaries

•Competitors (done previously)

•Publics

•Customers (kinds of customers)

•Understand what a marketing plan is

•Understand the Ansoff’s Matrix and it’s purpose

•Understand the different types of marketing plans

•Be able to conduct a thorough marketing plan using SOSTAC

•Identify different types of competitors and be able to conduct a comprehensive competitor analysis using a variety of tools

•Be able to conduct an environment scan using multiple tools

•Understand budget-setting methods

•Understand different market research methods

•Understand how to create marketing briefs

•Evaluate potential marketing suppliers

•Economic

•Societal forces

•Technology

•Legal

•Environment

Objective & Task

Competitive Parity

Zero Based Budgeting

Incremental Budgeting

https://www.perplexity.ai/

https://chatgpt.com/

Objectives - does your strategy help achieve the mission and vision?

Positioning - How do you want to be perceived in the minds of your target customers?

Processes - Automation? Training?

Partnership - what kind of partners?

Sequence - AIDA? (awareness, interest, desire, action)? RACE? (reach, act, convert, engage)

customer aquisition? retention?

Experience - what customer experience you promising?

Engagement - how are you assessing engagement?

Data - how are you monitoring data?

Using the 9 evaluation methods, compare three potential suppliers - local / national. Add any screenshots of the stands they are offering / styles / anything else you find useful in your research. Create a slide deck presentation.

Cost evaluation, quality of service, social media presence, experience and expertise, scalability, technology, financial stability, cultural fit, reviews.

BigVits | Digital/primary | Sell the same or similar products but primarily stock other brands

*Does not have google map/info entry

https://www.canva.com/design/DAGqmrIHcPQ/at-qp9tEspny4vafpzaiDQ/edit?utm_content=DAGqmrIHcPQ&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

2) More information on the products and can buy more products are once due to wider range of onboarded brands/products

3) Easier to use website than some others

4) If they have a smaller budget and only want one products. They may be able to get free shipping with a smaller basket total

we have unique service where we have a nutritionis expert you can have a free 15min conseltation with

a customer would buy from us as we are uk based so quick delivery,small buisness to support and we give back to our customers,also incredibly informative,would never reccoment products we dont trust and try

customer may be better buying from someone else if they have more variety in prie of products/cheaper or they want to do one big online health haul where they can get more that just suppliments like teck or example

systems: printers,computers for online,warehouse

skills/ppl: different backgrounds,ages and ethnicities,nutrutuonists

Computers

Phone

Office

Engraving Machine

Coffee Machine

System & Processes:

Canva

Whatsapp

Google Software

Microsoft Software

Skills/People

Production Manager

Junior Jewellery Makers x4

Senior Jewellery Makers x4

Marketing Manager

Social media Exec

Me

Picking and Packing Team

Managing director

Owners x2

competitors:healf,h&b

customers: middle aged mums into health,gym men,

publics: influencers,some nutritionists,practitioners

• Jigsaw, CanXida, Haskapa

• cardboard box suppliers

• Adobe

Intermediaries

• DPD, Royal Mails

Competitors

• BodyKind

• BigVits

• Healf

Publics

• Health Claims governers, nutritional practitioners

Customers

• Mums who buy for their whole family

• health conscious individuals

• Nutritional Practitioners

Westpack (packaging)

without wouldn't be able to pack out jewellery and give a luxury experience for customers

Intermediaries-

Royalmail

Able to send out orders

Competitors-

Astrid & Miyu

Could have offered a better offer, and customers would shop there

Publics-

Influencers

Could give a good review, resulting in sales

Customers-

Buying gifts for Christmas

Result in return customer from good experience or to who the gifted

weakness:not a very well known presence,could do with rebranding and figuring out why this is,needs more marketing especially on socials

oppertunities:to be bigger on platforms like insta,tiktok,linkedin

threats: theres so many more ppl in our industry now that its trending and were so far behind,we dont have brick and mortar stores like other companies,we have a smaller buget the other companies

O- to create the mission and vision of the happier healthier industry

P- want to be percieved as the best kindest most helpful suppliment buisness

P-partnerd with other great brands and nutritionists

S-race,reach a wide target audience,act through socials,convert thse ppl to buying from engagement online

E- experience our nutritionists,free suppliment sachts,promising good customer care

engagement-through questionares and social media

date-monitering mainly for questionares and newsletters

Brides-to-be/engaged couples (bridal/gifting)

New parents (personalised jewellery/children's jewellery)

UK-based premium customers (primary)

Expansion into U.S. and Western Europe (secondary)

Objectives:

Align with LILY & ROO’s mission of timeless elegance with a personal touch

Increase ig following from 82.6k - 100k by the end of the year

Boost repeat customer rate by 20%

Positioning:

Timeless, sustainable, personalised

Process:

Automation:

Automated email flows for onboarding, upselling, and cart recovery

Smart retargeting ads based on customer behaviour

Partnerships:

Wedding planners & bridal boutiques

Influencers in fashion, bridal, and motherhood niches

Sequences:

Use RACE framework:

• Reach: Instagram reels, Pinterest, PR (bridal/editorial)

• Act: Lead magnets (style quiz, gift guide), wishlist builders

• Convert: Abandoned cart emails, seasonal urgency offers

• Engage: Loyalty program, VIP early access, referral rewards

Experience:

Seamless, elegant gifting journey:

Premium unboxing experience

Handwritten gift notes & luxury packaging

Fast delivery and clear communication

Digital experience:

Mobile-optimised, intuitive shopping experience

Visual storytelling via UGC and video content

Engagement:

Metrics to track:

Email open/click rates, time on site, return visits

Wishlist and gift builder usage

Tools:

Instagram poll/sticker feedback loops

Data:

Monitor:

Customer segmentation data: CLTV, first-party data collection

Sales conversion: by product, collection, channel

Use insights to:

Personalise campaigns

Forecast trends and restock based on seasonality

Objective and Task

Set goals, list what you need to do to reach them

Competitive Parity

Match your budget to what your competitors are spending?

Zero-Based Budgeting

Start from zero each time and justify every expense from scratch.

Incremental Budgeting

Use last year’s budget and adjust it slightly up or down

2 Sources of Primary Data:

Surveys or Questionnaires

Interviews

Secondary data is existing data collected by someone else, which you use for your own research

Qualitative is about opinions or feelings eg customers say service is slow

Quantitative ismeasurable data eg80% of customers are satisfied

Sources of Secondary Data:

Government reports

Company records

what do you look for in a brand that sells suppliments?

would you reccomend tying herbal supplimets?

what do you think we could improve on?

what made you shop with us?

how did you come across our website?

how can we inprove our website experience for you?

how long did it take for you to find what you were looking for on our website?

did you feel you had eough information to make an informed decision on our websie?