Group 9 (12-13.03.2024) by NPD Skills 2022 https://padlet.com/kamilaochedalska/cp0eoo6620glw23n en-us 2024-03-08 07:07:10 UTC 2024-03-13 09:09:29 UTC hello@padlet.com https://padlet.net/icons/png/1f929.png Part-time copy-writer, Age: 34 kamilaochedalska https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2911017576 Married, 2 children

]]> 2024-03-08 07:07:10 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2911017576 Sarah kamilaochedalska https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2911017577 2024-03-08 07:07:10 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2911017577 More Characteristics https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915304601 Happy

Outdoorsy

Fit

Fond of family

Food concious (i.e. reads labels, researches ingredients)


]]> 2024-03-12 09:10:11 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915304601 Family & Mother https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915308253 Concerned about children's nutrition (what they'll eat etc.)

Looking for Convenience (but not sacrificing the nutrition as much as possible)

Is the one shopping for family

Is the one preparing the meals


]]> 2024-03-12 09:13:29 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915308253 Life-style https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915308604 High protein & on the go snacks/meals

Pays attention to FOP nutrition labelling (Nutri-score)

Looking for less costly options

]]> 2024-03-12 09:13:49 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915308604 Sustainability https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915308849 She wants to make sustainable choices but doesn't have time/budget for it as she has other priorities (i.e. kids, convenience)


]]> 2024-03-12 09:14:03 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915308849 Excited https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915324297 It fulfills her needs (nutrition - high protein, fibre, low sugar)

Try new concepts (i.e. new formats like powder, gummies), ingredients


]]> 2024-03-12 09:27:17 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915324297 Worried https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915325496 Taste (bitter nutty taste) - needs to be appealing for children

High Cost

Food safety (allergen/intolerance due to new ingredient)

]]> 2024-03-12 09:28:07 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915325496 Relieved & Proud https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915332962 to eat healthy food

]]> 2024-03-12 09:34:30 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915332962 Sensory https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915335156 Tasty (for her & kids)

Variety of flavours

Colour (green for kids: negative association)


]]> 2024-03-12 09:36:25 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915335156 Nutrition https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915335251 Clean label

Claims (free from (allergens), nutrition claims, health claims)


]]> 2024-03-12 09:36:30 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915335251 Cost https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915335302 2024-03-12 09:36:33 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915335302 Convenience https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915336810 Preparation

Product Concept/ format

Shelf life

Packaging


]]> 2024-03-12 09:37:58 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915336810 Outdoorsy https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915344327 On the go snack /meal

Ready to eat

Convenient

Nutritious

]]> 2024-03-12 09:44:07 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915344327 Labelling https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915418474

  • QR code for further information on ingredients, recipes

  • FOP nutrition labelling (for quick glimpse of nutritional profile)

  • Free From Claims

  • Vegan

    • ]]>     2024-03-12 10:47:47 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915418474     Packaging https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915418545

  • Attractive packaging for kids (with fairy tale character, colouful)

    • Multi pack in a box

    • Recyclable packaging material

    • Squeezables

    ]]>     2024-03-12 10:47:52 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915418545     Product Group I (on the go, nutritious, convenient) https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915427096

  • Protein/ Energy/ Raw Bars/ Balls (on the go, nutritious, convenient)

  • Gummy Bears (+vitamins)

  • Crackers / Crisps

  • Smoothies

  • Squeezables (yogurt, porridge, fruit moose)

  • Protein Cookies

    • ]]>     2024-03-12 10:55:04 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915427096     Product Group II (ready to eat) https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915427953

  • Goody Bread (High protein)

  • Burgers (frozen/chilled)

  • Pizza (frozen/chilled)

  • Fingers/Sticks (frozen/chilled)

  • Sausages (frozen/chilled)

    • ]]>     2024-03-12 10:55:50 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915427953     Product Group III (Boosters / Fortified) https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915430118

  • Goody protein powder / shake/ soup

  • Goody muffin/ cake powder

  • Goody oat meal

    • ]]>     2024-03-12 10:57:55 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2915430118     Product Characteristics / Attributes https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916954883

  • Smoothie in a bottle (recyclable)

  • Greenish colour

  • Alternative flavours: Berries (purple-brownish), Savoury (localized version)

  • Ingredients: Goody, mix of fruits & vegetables (kale, banana, lemon), rice protein, sunflower/rapeseed oil, Vitamin B12, Vitamin C.

    • ]]>     2024-03-13 08:42:46 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916954883     Claims https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916967176

  • Nutrition declaration is present on the FOP

  • Nutrition claims: High protein, High fibre, High in Vit B12 and Vit C

  • Health claims: Protein muscle mass, Reduction of tiredness & fatigue

  • Additional claims:

    Vegan

    Gluten free

    Free from (allergens)

    • ]]>     2024-03-13 08:54:39 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916967176     https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916967596 Convenient, nutritious, on-the-go solution

    ]]>     2024-03-13 08:55:02 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916967596     https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916968920 Sarah is:

    Energized

    Fullfilled

    Relieved

    Gulit-free

    ]]>     2024-03-13 08:56:15 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916968920     https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916973764 Sarah consumes this product when:

    She doesn't have time and looking for convenient option

    She wants to make guilt-free choices

    She doesn't want to sacrifice her & her children's nutirion goals

    She and her kids are outdoor and need to refuel


    ]]>     2024-03-13 09:00:42 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916973764     Shelf life, Storage, Availability https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916978030 Pasteurized/ UHT

    Not chilled (ambient temp storage)

    6-9 months shelf life

    Available in: super markets, gyms, local stores, ending machines



    ]]>     2024-03-13 09:04:40 UTC https://padlet.com/kamilaochedalska/cp0eoo6620glw23n/wish/2916978030