-Who is our target market we will be selling the pizza to? What is the age group targeted?

2)To find out which pizzas would be on the menu.

-What kind of pizzas and toppings would be best to sell at this pizzeria? Will there be any fusion influenced pizzas?

3)To figure out if pre-made pizzas are already becoming the way to go to at pizzerias.

-Do other pizzerias also offer pre-made pizzas? How is the market for pre-made foods? 

4)To figure out what the community looks like nearby, and who would be coming in. 

-What businesses are near the pizzeria? Are there any other restaurants or pizzerias nearby?

5)To figure out the peak busy times of the pizzeria. 

-What would be the busy times the pizzeria would experience? 

2. The busy times will be at lunch and dinner time, where most people would have pizza.

a.    What is our target market?

b.    What is the awareness level like for other lifelong diseases?

c.     How have past campaigns about illnesses (maybe even MS specifically) done with the target market?

d.    What is the percentage of families with a member with MS in the target market?

2.    Gather rates and amounts of charitable giving for target market population of new donation drive campaign.

a.    What charities/Non-Profits are popular with the target market for past donations?

b.    What percentage of the target market charitably gave to charities focused on long-term illnesses?

c.     How is the target market donating their money (phone drives, postcards, online, email response, in-person, etc.)

3.    How successful have past charitable campaigns been that focused on friends/family giving and persuasion?

a.    Were direct family or friends the more persuasive group?

b.    Were different age groups persuaded more by either group?

c.     Was there a difference in rates between in-person and distanced persuasion?

d.    Did these campaigns have better rates of engagement than ones using more traditional advertising?

4.    Has there been previous charitable campaigns that made use of distributing letters to make aware and solicit donations?

a.    What were the costs of creating the letters for the campaigns?

b.    What were the response and donation rates to the letters?

c.     Were they more successful than other more traditional campaigns of raising awareness?

5.    How many of those already aware of the charity and/or MS would be willing to distribute letters to family and friends?

a.    Of those willing to distribute letter, how many friends and family members on average would they distribute to?

b.    Do the people distributing the letters have their own personal transportation, like a car or bike, or are they forced to take public transit?

c.     Would the people distributing the letter be less likely to donate themselves as they volunteered their time instead?

2.    Canada is a well-off, developed nation with relatively high rates of charitable giving.

3.    Friends and family are more successful in convincing others to donate than an unknown person or TV ad.

4.    There have been previous successful charitable campaigns that raise awareness through letter distribution.

5.    Those affected by MS or know someone who is affected will be very willing to distribute letters to large groups of friends and family.