https://padlet.com/MarissaShipman/About Marissa Shipman founded cosmetics company theBalm in 2004, shortly after moving from New York to San Francisco. Her company began with one lip balm formula. At the time, it was the only recipe the former television producer was able to decipher on her own. Marissa Shipman created her first products at home in her kitchen sink. A meeting with leading cosmetics company Sephora proved valuable in theBalm’s early days, as it led to her products being sold on Sephora shelves. Since then, Mrs. Shipman has focused on clever branding and packaging strategies that speak to San Francisco’s values. Her products are cruelty-free, produced in the United States, and made without parabens and other harmful chemicals. Female empowerment is also a theme for theBalm, which uses humorous and cheeky girl power sentiments in packaging and displays. At her first brick-and-mortar store, theBalm offers makeup demos and tutorials suitable for every type of cosmetics user. en-us 2017-03-09 10:45:50 UTC 2017-08-07 23:43:10 UTC hello@padlet.com MarissaShipman https://padlet.com/MarissaShipman/About/wish/168534312 Tulane University graduate Marissa Shipman currently serves as chief executive officer and founder of theBalm Cosmetics in San Francisco, California. In addition to her work at theBalm, Marissa Shipman is a board member for Project Glimmer.

Project Glimmer is a 501(c) 3 nonprofit that works to provide gifts to teenage girls in need, such as jewelry, gift cards, and beauty and makeup products. Founded in 2009, the organization has provided more than 200,000 gifts since its inception, and currently operates with over 200 community partners spread across 30 different states. Those interested in supporting Project Glimmer can do so by hosting Glimmer Drives.

Drives, which take the form of a celebration with friends and family, provide a fun way to collect gifts for women and teenage girls. To host a drive, an interested individual first schedules a time and location and then sends out invitations that describe the purpose of the drive. Once the gifts are collected, they can be boxed and mailed to Project Glimmer. For additional instructions, visit www.projectglimmer.org.]]> 2017-04-27 02:55:17 UTC https://padlet.com/MarissaShipman/About/wish/168534312 MarissaShipman https://padlet.com/MarissaShipman/About/wish/175399858 2017-06-06 14:29:55 UTC https://padlet.com/MarissaShipman/About/wish/175399858 MarissaShipman https://padlet.com/MarissaShipman/About/wish/175399912 2017-06-06 14:30:14 UTC https://padlet.com/MarissaShipman/About/wish/175399912 MarissaShipman https://padlet.com/MarissaShipman/About/wish/175399968 2017-06-06 14:30:29 UTC https://padlet.com/MarissaShipman/About/wish/175399968 MarissaShipman https://padlet.com/MarissaShipman/About/wish/175400008 2017-06-06 14:30:42 UTC https://padlet.com/MarissaShipman/About/wish/175400008 MarissaShipman https://padlet.com/MarissaShipman/About/wish/179868509 Entrepreneur Marissa Shipman serves as founder and CEO of theBalm Cosmetics, a producer of cruelty-free beauty products. Under the leadership of Marissa Shipman, the talented staff at theBalm regularly assists customers who are looking to find the makeup shades that will best suit them.

When visiting the makeup store, you may find yourself overwhelmed by the wall of lipstick before you. Though you may see numerous reds, pinks, and nudes, there is almost no telling which colors will look best with your skin tone. However, with a few simple tips, you will be able to find your perfect shade during your next shopping trip.

If you are in search of a quick and easy way to find your shade, choose colors that go best with your general skin tone. For fair skin, rich hues and vibrant red lipsticks can help enhance your entire look. Darker skin tones usually look best with dark reds and deep purples. 

To fully customize your lipstick to your skin tone, however, you will need to base your choice off of your skin’s undertone; the easiest way to discover this is to look at your wrist. If the veins there have a green tinge, then your skin has yellow undertones. Skin with these tones are complimented by warm lipstick hues like orange-reds. Veins with a blue appearance suggest that your skin has cool, pink undertones. In this case, select lipsticks that have cool undertones of their own. This means that blue-based reds would make a particularly beautiful addition to your lipstick collection.]]> 2017-08-01 15:51:43 UTC https://padlet.com/MarissaShipman/About/wish/179868509 MarissaShipman https://padlet.com/MarissaShipman/About/wish/180312220 Marissa Shipman is the founder and CEO of theBalm Cosmetics, where she oversees the production of cruelty free, paraben-free makeup and talc-free powders. In addition to other responsibilities, Marissa Shipman develops strategy with the company’s social media team.

A social media team uses social platforms such as Facebook, Twitter, and Google Plus to advance the strategic goals of a business. A social media strategy, which can provide a direct line of contact with customers, is defined as a business plan that outlines the reasons for using social media, the tools that will be used, and the goals a firm is hoping to achieve. 

The benefits of engaging a social media team and developing a guiding strategy include enhanced marketing options and the ability to contact a large number of future and current customers. Moreover, social media can provide a source of feedback on products and services in real time. A firm's reputation can also be managed effectively through social media. However, this requires a social media team to pay close attention to what customers are saying online and respond with a carefully crafted message that will help to encourage brand loyalty.]]> 2017-08-07 23:32:59 UTC https://padlet.com/MarissaShipman/About/wish/180312220