https://padlet.com/18futrb/coiwbvrxwiz0 Made with a little mischief en-us 2017-10-11 13:07:01 UTC 2017-10-11 13:39:12 UTC hello@padlet.com 18futrb https://padlet.com/18futrb/coiwbvrxwiz0/wish/195999286 It is a merger or business consolidation that occurs between firms that operate  in the same place.
An advantage is that the gains in market share are much greater for merging firms.
A disadvantage is that competition is higher.]]> 2017-10-11 13:09:27 UTC https://padlet.com/18futrb/coiwbvrxwiz0/wish/195999286 18futrb https://padlet.com/18futrb/coiwbvrxwiz0/wish/196002335 It's a merger between two companies that operate at separate stages of the production process for a specific finished product.
An advantage of a Vertical merger is that it provide more opportunities to differentiate for increased control over input. 
A disadvantage of it is that it's expensive and companies have to invest in a greater deal of capital to buy factories]]> 2017-10-11 13:15:29 UTC https://padlet.com/18futrb/coiwbvrxwiz0/wish/196002335 18futrb https://padlet.com/18futrb/coiwbvrxwiz0/wish/196008989 It is the merging of firms that operate in the same industry but do not have a mutual relationship.
A disadvantage is that it's hard for them to find a merger.
An advantage is they appeal to more of their customers.]]> 2017-10-11 13:27:28 UTC https://padlet.com/18futrb/coiwbvrxwiz0/wish/196008989