Whether a computer, tablet, smartphone, Internet TV or gaming console, every device logging onto your site has a person behind it. And that person has good or bad intentions. You need to know which.

FEWER STRANGERS, LESS DANGER

The first step in discerning a threat is device identification. iovation ReputationManager 360 assigns devices with a unique ID. Then we track its activity so we can tell you who they are. No, not by name or hair color, but by what matters most: the accounts it accesses, the suspicious activity it is exhibiting, and any connections it has to fraudulent behavior.

WANT TO MEET A BILLION DEVICES?

We can already give you the lowdown on 1.7 billion of them. In many cases, what appears to be a new device to you is not a new device to iovation. In fact, we've already seen and re-recognized the originating device for 84 percent of all transactions deemed fraudulent at our customers' sites. And we're meeting more devices—and learning more about them—all the time.

ADVANCED DEVICE IDENTIFICATION

Reputation Manager 360 has continuously evolved since 2004 into a full spectrum reputation service supporting native and web integrations for both mobile and desktop devices and offers tagged and tagless device recognition. Enlisting an ally with 8 years at the forefront of device identification is a good idea that pays off right away.

The above article is a repost from Iovation.