Instead of promoting the typical spring break spots, let’s think about Antarctica as a destination.

1. Shout out any words you associate with spring break and make a column of words on a piece of paper. Keep thinking the atypical aspects of spring break. Something beyond party and beer.

2. Move on towards about Antarctica (friendly reminder: the Santa Claus and Polar bears are at the other pole). Do some research about what's there.

3. Start connecting words from the first two columns (like Penguins drinking beer?)
4. You have 10min to come up with two ideas (concepts) to promote Antarctica as a college spring break destination using the words on the board as inspiration.

5. Each team should have an image (describe the image) and ad headline for each idea. 

1) Ideally, you will get several pieces of paper and a big black art marker. 

2) These are rough ideas only, but a concept can lead to a social media campaign, TV commercial, or any creative executions. 

6. 5 min: each team presents your ideas to the class + Let’s offer constructive criticism to each idea