DGS - S/O/F by

S - cat ownership on rise (pg 44)

matthewdean8 — 2025-09-26 08:15:45 UTC

F - Initial investment - will the amount of product saved make it worthwhile?

2025-09-26 08:19:27 UTC

S- will help with achieving material wastage KPI

2025-09-26 08:20:20 UTC

S - potential to improve the wastage KPI

2025-09-26 08:20:38 UTC

O - Will staff have time/capacity to undertake training to learn how to operate the new pigging machine

2025-09-26 08:21:06 UTC

2025-09-26 08:21:07 UTC

Cyber security risks associated with setting up new website

O - It would require employees being training and they are already overworked and highly stressed

2025-09-26 08:21:45 UTC

2025-09-26 08:21:48 UTC

AI states cat's have a stricter diet requiring meat so could lead to larger recipe/ingredient changes

2025-09-26 08:22:29 UTC

O - already struggling with production capacity, cat food would put further strain on this

O - will staff have the expertise to use the equipment? Will the current equipment be compatible or require investment in new machinery?

2025-09-26 08:22:38 UTC

S - Brand is known for and named after dog food

2025-09-26 08:22:56 UTC

Will consumers think there will be better options available from companies that specialise in cat food rather than a company that alludes to only being a specialist in dog food. The AI states cats cannot eat dog food in a different set of packaging.

S - expand the demographic as we can access the younger online generation

2025-09-26 08:23:12 UTC

2025-09-26 08:23:14 UTC

F - No period of credit offered to online customers which is better for cashflow

O - Do we have the distribution network to be able to fulfil customer orders directly given that there will be a much higher volume of deliveries

2025-09-26 08:23:27 UTC

F- Company M didn't evaluate the financial costs so we would need to know more about this

2025-09-26 08:23:39 UTC

F - the pigging system could have a long term impact on profits b reducing the material cost, as a result of reducing wastage/some of the product being recoverable from the pipes to be re-used

2025-09-26 08:24:16 UTC

2025-09-26 08:25:36 UTC

O - Stephanie's knowledge is dogs. Not much known about cats other than they are carnivores and suffer with obesity. Lack of experience.

O - lacking expertise in creating website traffic, may need to hire an agency (POM)

2025-09-26 08:25:41 UTC

S- Pigging can reduce cross-contamination and help maintain DGS's unblemished record of never having a product recall

2025-09-26 08:25:43 UTC

O - Potentially expensive to develop and maintain website

2025-09-26 08:26:02 UTC

2025-09-26 08:26:07 UTC

F - Don't have to give the same discounts as when selling to retailers

S - could upset current clients as would be cutting out the middle man

2025-09-26 08:26:10 UTC

O - May be issues with deliveries as currently only have experience is wholesale deliveries to limited locations.

2025-09-26 08:26:20 UTC

S - diversify into more markets, such as the younger pet owners

2025-09-26 08:26:44 UTC

2025-09-26 08:27:39 UTC

Risk of contamination from the 0.05% not recovered by the system

2025-09-26 08:27:53 UTC

S - Offering cat food products will likely boost revenue per client (except for sales to dog breeders). Therefore generating a higher average revenue per client (KPI)

S - reduction in the chemicals and water usage by using the pigging system, beneficial impact on environment

2025-09-26 08:28:37 UTC

S - system would reduce changeover time, reducing stress on staff and capacity issues p.29

2025-09-26 08:30:16 UTC

S - Competitive market? 20% increase in brands

matthewdean8 — 2025-09-26 08:31:16 UTC

Cross contamination risk - another product which means more set ups

matthewdean8 — 2025-09-26 08:32:28 UTC

F - Extra stream of income

matthewdean8 — 2025-09-26 08:32:52 UTC

10% of market online

matthewdean8 — 2025-09-26 08:35:32 UTC

S - PAW already online, as are Taylors

matthewdean8 — 2025-09-26 08:36:16 UTC

O - Machinery can be installed in downtime

matthewdean8 — 2025-09-26 08:41:49 UTC