Simply owning a business is not going to get your customer’s attention. It is your responsibility as a business owner to make your brand known to the public. Getting your brand on Google and ranking high is not an easy task and it takes weeks or even months for a website to show up really well in any search engine. 

There are several ways to make any website appear well in Google and this article will break them down to make sure you fully understand what Web Wizards can do to make your business or brand stand out on the internet.  

SEO stands for Search Engine Optimization. This is a broad term used to describe the process of building a website or web page’s presence on a search engine. Google is the main search engine that people use and in order to show up on it, you need to perform certain tasks to make that happen.

Making a good looking website is a great start but it takes much more to make it publicly recognized. There are 2 brilliant ways to achieve this, On Page and Off Page SEO. 

This means editing your website’s page data by adding text and keywords to each page so that Google can recognize your content. If you go into the back end of your website, you’ll find that each page has what’s called a ‘meta data’ section. Here you can add your content and keywords that will show up in the organic rankings of Google. 

In this section you will find the following:

Before you add anything to this section, you need to work out what keywords you want your website to appear for. Once you’ve figured that out, just add your target keyword for each page in the ‘target keyword’ section. You then need to add this keyword to the Title Tag section and include a brief description of the page and include your target keyword in this text. Google will pick up on this and show your web-page in the natural search results. 

Another great way of optimizing your website is by creating and updating a blog. By making a blog, you can add unique articles focusing on different topics, which is great for SEO! Google loves unique content more than anything, so why not create some and keep it fresh. 

You need to make sure you choose the right keywords to engage the right audience. Choosing keywords can be quite tricky so it’s good to use tools to help you decide. Google Keyword Planner is a great tool to help you decide what keywords your website should come up for. 

Add a different keyword to every page on your website and check the meta descriptions are also unique, to maximize clicks. 

Example, if you own a barber shop in Oldham, you want to add keywords like ‘barber shop oldham’ or ‘barber shops in oldham’ so that your website appears for people in Oldham looking for a local barbers. The Web Wizards Local SEO Package will do this and make your business appear in front of a local audience.

This is another effective way of increasing your website’s rankings and creating a larger audience online. Off Page SEO involves one main technique; link building. 

Link Building is what makes a search engine, like Google, recognise content that is related to your website and thus, making it more visible. The best ways of link building are:

Writing fresh, unique content and submitting it to relevant websites is one of the most effective SEO techniques you can do. Whatever industry you’re in, it is highly recommended you create rich, unique content and share it all over the web to make sure your website gets as much traffic as possible. 

In the content you write, there needs to be at least one hyperlink that redirects people to your website. Making the right links should be done with caution, as you don’t want Google to show your website for the wrong ones. 

You should also know what search engines like and don’t like when it comes to building links. Some methods are very effective whereas others are not and some can even penalise your website. So you need to be extra careful and know the guidelines of a search engine, before you start your SEO process. 

Let’s say you own a website selling electrical goods. Specifically, you sell vision equipment, such as TVs. A good way of building links is to write an article about television, what TVs you can buy and recommend your personal favourites and where to buy them. 

In the text you need to add your chosen target keywords in the right place and then make those keywords into anchor phrases. This means adding your website URL to the keyword or whatever page is related to that keyword. For instance, if you sell and want to appear for ‘Sony televisions’, you need to mention them in your article and add your product page URL to it. 

Google will pick up on this link and make your web-page appear for ‘Sony televisions’ in the organic search results. 

There are several things that will punish your website and ruin your presence in Google. Make sure you avoid these things to keep your position stable and generate steady traffic to your site. 

You need to make sure that all content is unique and to NEVER duplicate it. This would be catastrophic for your website and your rankings will drop considerably. Also never use the same keywords over and over again, as each keyword needs to be different to the last. 

Clean up and fix any broken links in your articles or your website to make Google pick up on them all. You may also want to think about getting a performance plugin for your site to speed page loading times. 

So there’s a break down of Search Engine Optimization. If you’re looking for a great digital marketing agency to do your SEO, why not get in touch with Web Wizards, the best SEO company in Yorkshire. 

Visit their website: http://webwizardz.co.uk