Fondamentaux web et RS / Janv 2022 by Mathilde Pasty https://padlet.com/pastymathilde/FONDJ22 Conçu en complément du support Cégos - les temps forts de la formation en-us 2022-01-09 17:02:22 UTC 2026-03-17 04:57:50 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png Nouveautés facebook pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490391 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490391 facebook rentrée 2021 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490392 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490392 Nouveautés Instagram pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490394 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490394 Nouveautés Twitter https://twitter.com/i/broadcasts/1vAxRwbaevPKl pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490395 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490395 Nouveautés Linkedin pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490397 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490397 Snapchat teste les Brand Profiles pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490398 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490398 Linkedin Marketing Labs pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490399 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490399 Youtube pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490400 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490400 Outils pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490401 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490401 Veille / Feedly pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490402 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490402 les incontournables pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490403 Hootsuite, canva, Buffer etc]]> 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490403 Outils du Community Manager pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490404 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490404 Choisir ses KPI pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490406 L'approche MACRO ]]> 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490406 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490407 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490407 Atelier 4 : Benchmarck / rapport d'etonnement pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490408

Via Padlet
https://padlet.com/pastymathilde/audit

En solo
Choisir une marque B2B / B2C
Durée : 30 minutes+
Question : Audit -analyse/ rapport d'étonnement tous réseaux sociaux

- quels choix de  RS et pourquoi ?
- quels KPI ( Données quanti observées ex Nb fans, interactions, Best of Post etc)
- votre compréhension de la cible et des enjeux ( com institutionnelle, commerciale, relation client etc)
- engagement sur les RS ( y a t il bcp d'interactions, profondes ou légères ???)
- quelles mécaniques d'animation éditoriale / quels contenus fonctionnent les mieux ?? Pourquoi ?
- Synthèse : votre avis / ce qui marche et comment optimiser


B2C

Veja
https://www.e-marketing.fr/Thematique/cross-canal-1094/Breves/Brand-Content-du-Storytelling-au-Storyliving--351753.htm


Oasis
https://www.youtube.com/watch?time_continue=3&v=FjYJDqOfo78&feature=emb_logo



Candia : Les laitiers responsables
https://www.ladn.eu/adn-business/experts-metiers/branding/image/design-global/case-study-candia-reinvente-faire-face-nouvelles-marques-engagees/

Lego
https://image.slidesharecdn.com/legoseriousplay-140516235522-phpapp01/95/cocreation-on-speed-with-lego-serious-play-29-638.jpg?cb=1400284766



Epices Rollinger
https://www.epices-roellinger.com/fr/taxons/melanges-epices

Nike Mc Fly

Gatorade

Netflix

L'occitane
https://www.youtube.com/results?search_query=l%27occitane+brand+content

Yves Rocher


Ligier 
 
B2C

Philipps Lighning

Steelcase 360°
https://testconso.typepad.com/brandcontent/2013/10/best-of-brand-content-steelcase-et-lespace-de-travail.html


-]]> 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490408 Atelier Vocabulaire et concepts clés pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490409 Cliquez en dessous]]> 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490409 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490410 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490410 Tendances pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490411 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490411 5 tendances a suivre en 2021 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490412 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490412 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490413 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490413 RS en France à l'heure du Covid : Messageries en hausse 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https://padlet.com/pastymathilde/FONDJ22/wish/1982490426 Embarquement P1 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490427 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490427 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490428 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490428 Facebook : Pages Meres / pages Filles / Statistiques pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490430 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490430 SMO pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490431 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490431 Fusionner Profils Linkedin pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490433 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490433 Bref : Check List veille e reputatiion pastymathilde 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https://padlet.com/pastymathilde/FONDJ22/wish/1982490439 Best Case en Vidéo : le Slip Francais pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490441 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490441 Karcher best case pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490443 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490443 Etapes de la stratégie pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490444 https://blog.digimind.com/fr/insight-driven-marketing/les-13-etapes-pour-reussir-votre-strategie-de-content-marketing]]> 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490444 Modele Charte Modération RS pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490445 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490445 Digital et RS en France en 2021 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490447 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490447 Le clash des apps / pour rire ;-) pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490448 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490448 Synthese RS 2021 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490450 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490450 RS FRance /: BREF pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490451 Facebook pour les plus de 43ans ;
Instagram pour les 25-35 ans ;
Snapchat pour les 15-25 ans ;
TikTok pour les moins de 15 ans / 20 ;
LinkedIn pour les cadres et assimilés ;
Twitter pour les journalistes et personnalités publiques ;
Pinterest pour les femmes ;
Twitch pour les gamers…Hommes ++]]> 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490451 Usages Medias / Réseaux / generation pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490452 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490452 Harris Social Life 2019 // Social personae pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490454 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490454 Digital en France 2021 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490455 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490455 Chiffres clés 2021 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490456 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490456 RS en France à l'heure du Covid : Messageries en hausse pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490457 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490457 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490459 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490459 Taille des images sur RS 2021 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490460 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490460 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490461 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute, Presse-citron, Petit Web, ]]> 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490461 Veille / Feedly pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490462 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490462 La veille sur les RS en Vidéo pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490463 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490463 Templates pour gagner du Temps sur les RS pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490466 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490466 Quand Poster sur les RS ? pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490467 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490467 Post Parfait Facebook pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490468 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490468 Best off animation facebook pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490469 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490469 Post Instagram parfait pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490470 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490470 Différents formats Instagram, reels, IGTV etc pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490471 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490471 Tweet parfait pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490472 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490472 Moments Twitter pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490473 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490473 Post parfait Linkedin pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490474 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490474 Bonnes pratiques linkedin pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490475 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490475 Ex Story Snapchat pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490476 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490476 Snapchat pour les marques ( Voir mc Do, MTV, Primark, Cisco etc) pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490477 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490477 Snapchat / AR/ E commerce pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490478 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490478 Snapchat Cyprien pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490479 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490479 Comprendre TikToK pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490480 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490480 Best Practicses Tik Tok pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490481 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490481 mvpasty@gmail.com pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982490483 2022-01-09 17:02:22 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982490483 Tendances RS 2022 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1982494596 2022-01-09 17:07:49 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1982494596 Bilan Global Monde 2022 . Oct 2021 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1983140498 2022-01-10 05:59:12 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1983140498 Panorama : 2022 pastymathilde https://padlet.com/pastymathilde/FONDJ22/wish/1983502979 2022-01-10 10:10:50 UTC https://padlet.com/pastymathilde/FONDJ22/wish/1983502979