https://padlet.com/magdalenagt1/clmyjr62s5qe Is Traditional advertising ‘dying’ because the advent of ‘new’ media? Is the new media more ‘effective’ than traditional ? How and Why? Advantages of ‘new’ media? en-us 2018-02-27 14:38:02 UTC 2021-02-04 10:51:51 UTC hello@padlet.com https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163006952 Yes, less people are watching Tv which is a traditional advertising. more people are using streaming services such as Netflix which do not have adverts.]]> 2021-02-04 10:36:25 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163006952 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163009098 is dying as more people choose to play music through apps like Spotify or DAB radio that has very little to no advertising - Nikita]]> 2021-02-04 10:37:05 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163009098 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163014676 Fewer people watch TV these days, most people opt for streaming services such as Netflix/Prime. I think the lack of advertising on these services is a huge appeal.]]> 2021-02-04 10:38:48 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163014676 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163017129 As new media is more personalised   advertising can be segmented in a more precise way - Nikita]]> 2021-02-04 10:39:32 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163017129 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163018003 2021-02-04 10:39:49 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163018003 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163020758 More people are on social media so it would be much easier to engage with consumers there. The other thing is that advertising on television could be more expensive.


]]> 2021-02-04 10:40:35 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163020758 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163021931 More and more people try to avoid ads by using streaming services and installing ad blocker on their computer. However, billboards cannot be avoided and we are exposed to these ads whether we want to be or not. ]]> 2021-02-04 10:40:58 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163021931 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163029260 Easier to target niche markets as they have created their own social media groups that can be targeted ]]> 2021-02-04 10:43:14 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163029260 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163033733 TV/radio adverts are quite offensive in that they force you to give up your time to view them. Things like billboards not so much because you have the choice to walk past or stop and look at it.
People value their time so being forced to watch or listen to an advert feels offensive.]]> 2021-02-04 10:44:38 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163033733 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163034753 Social media can sometimes be used for free advertising by companies. This means that the the company may not spend any money on advertising but could still gain customers]]> 2021-02-04 10:44:55 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163034753 https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163043548 new media enables companies to track what the consumers are doing on your website. With new media you can track purchase patterns]]> 2021-02-04 10:47:33 UTC https://padlet.com/magdalenagt1/clmyjr62s5qe/wish/1163043548