https://padlet.com/mmdent/MKT5013 Marketing Management en-us 2016-11-03 06:53:04 UTC 2016-11-19 01:54:08 UTC hello@padlet.com https://padlet.com/mmdent/MKT5013/wish/135026267 2016-11-03 10:58:32 UTC https://padlet.com/mmdent/MKT5013/wish/135026267 https://padlet.com/mmdent/MKT5013/wish/135062284 2016-11-03 13:15:17 UTC https://padlet.com/mmdent/MKT5013/wish/135062284 https://padlet.com/mmdent/MKT5013/wish/135062385 2016-11-03 13:15:32 UTC https://padlet.com/mmdent/MKT5013/wish/135062385 https://padlet.com/mmdent/MKT5013/wish/135062406 2016-11-03 13:15:36 UTC https://padlet.com/mmdent/MKT5013/wish/135062406 https://padlet.com/mmdent/MKT5013/wish/135062410 2016-11-03 13:15:36 UTC https://padlet.com/mmdent/MKT5013/wish/135062410 https://padlet.com/mmdent/MKT5013/wish/135062443 Just like how and why we have signed up for Lancaster Sunway Dual Award program]]> 2016-11-03 13:15:41 UTC https://padlet.com/mmdent/MKT5013/wish/135062443 https://padlet.com/mmdent/MKT5013/wish/135062461 Good]]> 2016-11-03 13:15:43 UTC https://padlet.com/mmdent/MKT5013/wish/135062461 https://padlet.com/mmdent/MKT5013/wish/135062484 2016-11-03 13:15:46 UTC https://padlet.com/mmdent/MKT5013/wish/135062484 https://padlet.com/mmdent/MKT5013/wish/135062522

]]> 2016-11-03 13:15:52 UTC https://padlet.com/mmdent/MKT5013/wish/135062522 https://padlet.com/mmdent/MKT5013/wish/135062539 Good]]> 2016-11-03 13:15:54 UTC https://padlet.com/mmdent/MKT5013/wish/135062539 https://padlet.com/mmdent/MKT5013/wish/135062550 GOOD]]> 2016-11-03 13:15:57 UTC https://padlet.com/mmdent/MKT5013/wish/135062550 https://padlet.com/mmdent/MKT5013/wish/135062610 Guess it depends we look at it from which perspective]]> 2016-11-03 13:16:08 UTC https://padlet.com/mmdent/MKT5013/wish/135062610 https://padlet.com/mmdent/MKT5013/wish/135062619 2016-11-03 13:16:09 UTC https://padlet.com/mmdent/MKT5013/wish/135062619 https://padlet.com/mmdent/MKT5013/wish/135062649 2016-11-03 13:16:15 UTC https://padlet.com/mmdent/MKT5013/wish/135062649 https://padlet.com/mmdent/MKT5013/wish/135062813 2016-11-03 13:16:42 UTC https://padlet.com/mmdent/MKT5013/wish/135062813 https://padlet.com/mmdent/MKT5013/wish/135062821 Satan At Work 


]]> 2016-11-03 13:16:44 UTC https://padlet.com/mmdent/MKT5013/wish/135062821 https://padlet.com/mmdent/MKT5013/wish/135062946 2016-11-03 13:17:02 UTC https://padlet.com/mmdent/MKT5013/wish/135062946 https://padlet.com/mmdent/MKT5013/wish/135062979 2016-11-03 13:17:07 UTC https://padlet.com/mmdent/MKT5013/wish/135062979 https://padlet.com/mmdent/MKT5013/wish/135063062 2016-11-03 13:17:20 UTC https://padlet.com/mmdent/MKT5013/wish/135063062 https://padlet.com/mmdent/MKT5013/wish/135063454 2016-11-03 13:18:20 UTC https://padlet.com/mmdent/MKT5013/wish/135063454 https://padlet.com/mmdent/MKT5013/wish/135376226 There are MOSQUITOES in the room! EXTERMINATE THEM PLEASE!]]> 2016-11-04 13:51:37 UTC https://padlet.com/mmdent/MKT5013/wish/135376226 https://padlet.com/mmdent/MKT5013/wish/135522114 1) Market segmentation
2) Consumer behavior
3) Consumer decision making


]]> 2016-11-05 01:04:56 UTC https://padlet.com/mmdent/MKT5013/wish/135522114 https://padlet.com/mmdent/MKT5013/wish/135522117 1. Segmentation increases profit
2. Consumer behavior may not be rational
3. There are 3 buying patterns: straight rebuy, modified rebuy, new task]]> 2016-11-05 01:05:28 UTC https://padlet.com/mmdent/MKT5013/wish/135522117 https://padlet.com/mmdent/MKT5013/wish/135522118 Choices
Buying pattern
Segmentation

]]> 2016-11-05 01:05:31 UTC https://padlet.com/mmdent/MKT5013/wish/135522118 https://padlet.com/mmdent/MKT5013/wish/135522124 2016-11-05 01:05:46 UTC https://padlet.com/mmdent/MKT5013/wish/135522124 https://padlet.com/mmdent/MKT5013/wish/135522154 2016-11-05 01:06:54 UTC https://padlet.com/mmdent/MKT5013/wish/135522154 https://padlet.com/mmdent/MKT5013/wish/135522164 Importance of customers buying behaviours, segmentation 

]]> 2016-11-05 01:07:29 UTC https://padlet.com/mmdent/MKT5013/wish/135522164 https://padlet.com/mmdent/MKT5013/wish/135522172 2016-11-05 01:07:44 UTC https://padlet.com/mmdent/MKT5013/wish/135522172 https://padlet.com/mmdent/MKT5013/wish/135522189 Segment Target Position]]> 2016-11-05 01:08:29 UTC https://padlet.com/mmdent/MKT5013/wish/135522189 https://padlet.com/mmdent/MKT5013/wish/135522212 B2B could be more structured and predictable than B2C]]> 2016-11-05 01:09:40 UTC https://padlet.com/mmdent/MKT5013/wish/135522212 https://padlet.com/mmdent/MKT5013/wish/135522213 How management can use their understanding of customers' buying behaviour to influence the buying decision of consumers]]> 2016-11-05 01:09:42 UTC https://padlet.com/mmdent/MKT5013/wish/135522213 https://padlet.com/mmdent/MKT5013/wish/135522226 Consumers are the end users]]> 2016-11-05 01:10:14 UTC https://padlet.com/mmdent/MKT5013/wish/135522226 https://padlet.com/mmdent/MKT5013/wish/135522227 finding options]]> 2016-11-05 01:10:24 UTC https://padlet.com/mmdent/MKT5013/wish/135522227 https://padlet.com/mmdent/MKT5013/wish/135522229 2016-11-05 01:10:30 UTC https://padlet.com/mmdent/MKT5013/wish/135522229 https://padlet.com/mmdent/MKT5013/wish/135522247 2. To change people's perception - smoke screen may be applied to confuse buyers in comparing prices (example)
3. Buyer decision making process flow]]> 2016-11-05 01:10:57 UTC https://padlet.com/mmdent/MKT5013/wish/135522247 https://padlet.com/mmdent/MKT5013/wish/135522253 2016-11-05 01:11:02 UTC https://padlet.com/mmdent/MKT5013/wish/135522253 https://padlet.com/mmdent/MKT5013/wish/135744171 Good: (1) magic pill exercise, help to develop the mktg plan (2) digital mktg talk by Adam gave a good perspective and how it was influenced by generational evolution. To be improved: (1) real life case study of how a mktg can be run ]]> 2016-11-07 13:08:06 UTC https://padlet.com/mmdent/MKT5013/wish/135744171 https://padlet.com/mmdent/MKT5013/wish/135744966 We like
1. Invited guest speaker was good.
2. Marketing planning
To improve
1. More case studies]]> 2016-11-07 13:10:45 UTC https://padlet.com/mmdent/MKT5013/wish/135744966 https://padlet.com/mmdent/MKT5013/wish/135745185 LIKES
1) CIMB talk by external speaker
2) Lecturer's deliverables

DISLIKES
1) To short of time to submit assignment
2) Today's food was not appetizing]]> 2016-11-07 13:11:26 UTC https://padlet.com/mmdent/MKT5013/wish/135745185 https://padlet.com/mmdent/MKT5013/wish/135745208 - Pricing Strategies
- Youtube Video

To Improve
- provide Starbucks coffee would be great..

]]> 2016-11-07 13:11:29 UTC https://padlet.com/mmdent/MKT5013/wish/135745208 https://padlet.com/mmdent/MKT5013/wish/135745503 1. Bad: Assignment duration is too short and unrealistic. 
2. Good: Youtube videos are good and keep us awake
3. Good: Lecturer is quite flexible with time and provide ample break time]]> 2016-11-07 13:12:12 UTC https://padlet.com/mmdent/MKT5013/wish/135745503 https://padlet.com/mmdent/MKT5013/wish/135745749 We like: magic pill exercise, the pace and topics, the coursebook, Mike :) the guest speaker, the range in media and examples used e.g. video clips.
To improve: the coffee :) maybe we could have shared an example from our own context eg an advertisement/other marketing activity

]]> 2016-11-07 13:12:53 UTC https://padlet.com/mmdent/MKT5013/wish/135745749 https://padlet.com/mmdent/MKT5013/wish/138852777 Share of progress made, problems encountered and key learning points so far.]]> 2016-11-19 01:52:43 UTC https://padlet.com/mmdent/MKT5013/wish/138852777