https://padlet.com/alessiapignataro3/ckphog91hgf57emr Advertising- A brief history en-us 2020-10-28 10:52:33 UTC 2021-02-19 07:45:51 UTC hello@padlet.com alessiapignataro3 https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/869117367 The first real advertising took place with the rise of journalism in the 17th century. The first advertisements promoted books and medicines.

In the 19th century the French newspaper La Presse introduced paid advertising in its pages, allowing it to lower its price, increase the numberof readers and make higher profits.

In the 1950s most of the advertising, was print-based. The ads had a simple pictures with a lot of details about the product and a slogan at the end. Emotional values like friendship and love started to be included. 

In the early 60s there was too much supply and not enough demand. Advertising became modern and created messages that made ads more tempting. 

In the 70s consumers felt manipulated by ads. There were still outdated ads. Working women disliked ads showing women as housewives and felt that most advertising was negative for them, holding them back from independence. Moreover educationists complained of manipulation in young children's advertising. Towards the end of the 70s ad campaigns focused on freedom, health, equal rights and ecology. 

In the 80s the advertisers experimented on how to hold consumer's attention, invade their memory and change their beliefs.
 
In the 90s all agencies had a team of research psychologist. Advertisers discovered that brain activity is higher during new commercials. Colors were used to associate products with moods and feelings.
 
Today ads are multimedia and very technical. Pitch statements used are still questions because the consumer stops and thinks. The consumer is complimented and praised for having chosen the product. They think the company understand and appreciate them. ]]> 2020-10-28 11:03:55 UTC https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/869117367 alessiapignataro3 https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/889512498
Advertising is a form of mass communication used by companies to create consensus around their image, with the aim of achieving their marketing objectives. ]]> 2020-11-04 11:26:17 UTC https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/889512498 alessiapignataro3 https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/889513667
Something important must be said about your product to be superior and differentiate yourself from you competitors. ]]> 2020-11-04 11:26:58 UTC https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/889513667 alessiapignataro3 https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/889515016 Once you have found the slogan to say, you don't have to say it as it is has already been said, but you have to convey it and say it in a memorable way so as not to reduce the impact. ]]> 2020-11-04 11:27:42 UTC https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/889515016 alessiapignataro3 https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/932996324 What are Advertising Media?
Advertising media refers to the various media channels through which advertising is done.

Type of advertising media

1. Broadcast media- TV and radio are two of the most important advertising media known as broadcast media

Television -  Television have become a very important tool to advertise for companies, because TV is one of the most widely used media in the world.

Radio- Radios are a good tool for advertising, they have a high penetration and are easy for customers to buy.

2. Print Media: Advertising media like newspapers, magazines, brochures, billboards and direct mail come under print media. With the massive reach of print media, it became a popular tool for advertising.

3. Online Media: With the consistent growth in internet penetration, companies have started using online media for advertising. Through social media and websites.

4. Outdoor Media: Reminds to the use of outdoor hoardings and billboards, put above buildings, near streets to give maximum visibility to create brand awareness.

5. Mobile: Mobile advertising has become a critical aspect for every business, as it reaches out to customers promoting messages through SMS.

6. Specialty Media: These consist of items that are given away to the consumer on which the name of the company or brand is printed. For example carry bags, membership cards, free merchandise like caps or bags. 

]]> 2020-11-17 17:44:31 UTC https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/932996324 alessiapignataro3 https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/955281855 What is a Public Service Announcement?

A Public Service Announcement, or PSA, is designed to educated the audience about a particular topic instead of selling some type of product. The purpose of these ads is to generate awareness about important topics such as drug usage, drunk driving or preventing forest fires. PSA are released by government agencies. ]]> 2020-11-24 08:07:02 UTC https://padlet.com/alessiapignataro3/ckphog91hgf57emr/wish/955281855