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      <title>Unit 12 Assignment 2 by Sarah Duncan</title>
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      <description>Resources for the assignment. Combine P3, P4, M2 and D2. Then combine P5 and M3. You will need to undertake considerable research but these resources are a good starting point</description>
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      <pubDate>2017-05-10 15:45:42 UTC</pubDate>
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         <description><![CDATA[<div><strong>Costs of using an agency P5/M2</strong></div>]]></description>
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         <pubDate>2017-05-10 15:49:04 UTC</pubDate>
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         <description><![CDATA[<div><strong>M2</strong></div>]]></description>
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         <pubDate>2017-05-10 18:27:51 UTC</pubDate>
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         <author>sarah_duncan</author>
         <link>https://padlet.com/sarah_duncan/Unit_12_assignment_2/wish/171092554</link>
         <description><![CDATA[<div><strong>Why hire an advertising agency? P3</strong></div>]]></description>
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         <pubDate>2017-05-10 18:31:01 UTC</pubDate>
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         <description><![CDATA[<div><strong>M2</strong></div>]]></description>
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         <pubDate>2017-05-10 18:32:53 UTC</pubDate>
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         <link>https://padlet.com/sarah_duncan/Unit_12_assignment_2/wish/171094070</link>
         <description><![CDATA[<div><strong>Methods for setting a marketing budget P5/M2</strong></div>]]></description>
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         <pubDate>2017-05-10 18:36:38 UTC</pubDate>
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         <link>https://padlet.com/sarah_duncan/Unit_12_assignment_2/wish/171097372</link>
         <description><![CDATA[<div><strong>What do advertising agencies do? P3</strong></div>]]></description>
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         <pubDate>2017-05-10 18:47:55 UTC</pubDate>
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         <description><![CDATA[<div><strong>Evaluating success D2</strong></div>]]></description>
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         <description><![CDATA[<div><strong>Measuring success D2</strong></div>]]></description>
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         <author>sarah_duncan</author>
         <link>https://padlet.com/sarah_duncan/Unit_12_assignment_2/wish/171102290</link>
         <description><![CDATA[<div><strong>P4 Choosing media</strong></div>]]></description>
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         <pubDate>2017-05-10 19:09:24 UTC</pubDate>
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         <author>sarah_duncan</author>
         <link>https://padlet.com/sarah_duncan/Unit_12_assignment_2/wish/171103846</link>
         <description><![CDATA[<div><strong>The cost of radio advertising P5</strong></div>]]></description>
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         <pubDate>2017-05-10 19:17:18 UTC</pubDate>
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         <description><![CDATA[<div><strong>How to write a creative brief P5</strong></div>]]></description>
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         <description><![CDATA[<div><strong>Epic fails by advertising agencies M2</strong></div>]]></description>
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         <pubDate>2017-05-10 19:34:13 UTC</pubDate>
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         <author>sarah_duncan</author>
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         <description><![CDATA[<div><strong>Ideas P5</strong></div>]]></description>
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         <pubDate>2017-05-11 10:29:42 UTC</pubDate>
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         <author>sarah_duncan</author>
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         <description><![CDATA[<div><strong>Help Sheet 2</strong></div>]]></description>
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         <title>P5 Writing a creative brief</title>
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         <title>P5 Template for creative brief</title>
         <author>sarah_duncan</author>
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