“Where Meaning is the Issue” de Gunther Kress, by Andrea Lunardi

1. Multimodality: Simple, Really

andrealunardi1 — 2025-05-28 14:02:51 UTC

True or False?
Question:
Multimodality suggests that written language alone is always enough to communicate effectively in all contexts.

2. From Semiotic System to Semiotic Resource

andrealunardi1 — 2025-05-28 14:05:28 UTC

Look at the picture of a digital interface. Choose the statement that DOES NOT represent the concept of “semiotic resources.”

Choices:
a) Semiotic resources are only verbal or written language.
b) Semiotic resources are flexible and shaped by social use.
c) Emojis and layout are examples of semiotic resources.
d) Multimodality recognizes various meaning-making tools.

3. Cultural Difference and Communication: The Reach of the Theory and the Reach of Modes

andrealunardi1 — 2025-05-28 14:07:31 UTC

Compare the meaning of the following gesture in two different cultures: a thumbs-up sign.

In the United States, it usually means “good” or “okay.”
In some Middle Eastern countries, the same gesture is considered offensive.

Question:
What does this example tell us about the “reach of modes” in different cultures?

4. The Politics of Naming

andrealunardi1 — 2025-05-28 14:08:49 UTC

Why does Kress argue that terms like “First World” or “the West” are problematic in communication and theory?
Give a short answer:

5. A Satellite View of Language

andrealunardi1 — 2025-05-28 14:11:43 UTC

Fill in the blanks with the appropriate terms based on the theory.

The “satellite view” shows the __________ of language in representing all kinds of meaning.
Multimodality includes modes beyond speech and __________.
Meaning-making can involve gesture, movement, spatial design, and other __________.
Different modes require different types __________ commitment.