Teslas Position by Cristina https://padlet.com/cristina_m_everson/Tesla Teslas perfect niche trifecta en-us 2019-10-29 16:40:17 UTC 2026-01-14 00:56:19 UTC hello@padlet.com https://padlet.net/icons/png/1f698.png Value of Promoting their Image cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/403998921 Tesla is unique in the car niche meaning that they are different from most cars. Tesla promotes itself by satisfying the desires of their consumers. People have recently been more conscious of the environment and are becoming increasingly interested in technology; both satisfied by a Tesla. When they promote their image they are letting consumers know that this vehicle has unique and innovative features that they have been wanting and you can only get from this car. ]]> 2019-10-29 16:46:18 UTC https://padlet.com/cristina_m_everson/Tesla/wish/403998921 Advertisements cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404003584 These are Tesla advertisements.  Notice how they focus heavily on environment as one of its main selling points alongside technology such as auto summon.]]> 2019-10-29 16:52:32 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404003584 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404011724 2019-10-29 17:04:12 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404011724 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404012288 2019-10-29 17:05:02 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404012288 How Tesla Positions itself cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404018033 Tesla positions itself as a luxury sports car that is breaking the norms of cars through advancements in technology and changing the impact vehicles have on the environment.
 Tesla plays on the new attitude of consumers which is environmentally friendly products. If everyone uses them, Tesla vehicles can potentially eliminate the use of fossil fuels due to being electric vehicles,   which also brings a sense of a collective goal to cut out the pollution. ]]> 2019-10-29 17:13:21 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404018033 Strategy Part 4. cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404021666 Global standardization

Tesla targets THREE transitional consumer segments- High end sports car market, luxury vehicle market, Mass market consumer car (Model 3)

Globally, these niches are very profitable and people around the world would be interested in this and it can be marketed this way globally with high interest everywhere.]]> 2019-10-29 17:18:27 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404021666 Strategies to Enter the Global Market. cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404025104 Reducing Switching Costs

Tesla's goal is to make their vehicles accessible to everyone no matter the country.

EXAMPLE:
Tesla incorporates a universal mobile connecter for its smart charging. This would mean that no matter where you drive the Tesla the features remain consistent and adapters or designs would not change. In addition, Tesla has already placed over 15 thousand chargers around the world and is still expanding

Link:
(# of superchargers map)

]]> 2019-10-29 17:23:49 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404025104 Strategy Part 2. cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404028404 Internet presence

Tesla has a vast internet presence. This is due to Tesla having a technological position allowing a strong media presence to both promote their brand and build their business further. It has even allowed people to be able to do more customizations on their cars]]> 2019-10-29 17:28:36 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404028404 Tesla; Geocentric. cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404847017 Tesla is  geocentric, it wants its product to be recognized world wide and is built the same way everywhere so it is fluid throughout every country.   
There is a global desire to create more environmentally friendly products and to cut back ones carbon footprint and Tesla satisfies these components. Since Tesla fulfils a global desire its interested consumer base would be global, because everyone benefits.
]]> 2019-10-31 05:00:57 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404847017 Elon Musk; an important asset cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404850209 Elon Musk is one of the most recognized and appealing business man in the world. He has an enormous social platform and can directly reach out to his consumers. He wins over many consumers because of his ability to interact with the public and because since they are inspired by Musk they are likely to be his customers. This is just another way they promote their business.

An example of Elon Musk's image impacting Tesla directly was the interview where he smoked a joint on live TV. Since many customers of Tesla are customers because of Elon Musks influence, Tesla's stock dropped 9%.]]> 2019-10-31 05:23:33 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404850209 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404851326 2019-10-31 05:32:10 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404851326 Strategy Part 3. cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404852890 Tesla would become the biggest battery producer in the world. Plans to build 3 gigafactories in the U.S,  1 in Europe,  and one in Shanghai which reduces Teslas costs greatly because they do not have to outsource batteries and can lower the price of  the vehicle. It also insures that the product is identical globally so there is no variation in cost per country due to different makes based on different countries standards.]]> 2019-10-31 05:45:19 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404852890 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404853459 (3:13)]]> 2019-10-31 05:50:28 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404853459 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404853602 2019-10-31 05:51:36 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404853602 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404855099 2019-10-31 06:05:18 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404855099 A Unique Organizational Structure. cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404856108 Tesla has a functional division structure. It is heavily centralized with Elon Musk being the chief executive officer.
 It is very unique how there appears to be no management structure. How this structure works for Tesla is that this allows its electric automaker to speed up communication through management levels which improves decision making and communication. Also, due to centralization Musk has 29 different people who report to him. This may seem like it may be too much for someone to handle, Musk takes a leadership role and is very present and passionate about Tesla so it would benefit him directly because he always knows what is going on in his company without having to play broken telephone due to a long chain of command.

]]> 2019-10-31 06:13:31 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404856108 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404856710 2019-10-31 06:17:41 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404856710 The Triad cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404856964 Tesla does in fact operate within the Triad, more specifically, the United States of America. We know Tesla operates within the Triad because it consists of three players (United States of America, European Union, and Japan), and we know Tesla primarily operates within the United States of America, which is one of the three dominant world groupings, we therefore know that Tesla does operate within the Triad]]> 2019-10-31 06:19:30 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404856964 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404858315 2019-10-31 06:29:19 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404858315 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404858462 2019-10-31 06:30:20 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404858462 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404858577 2019-10-31 06:31:06 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404858577 cristina_m_everson https://padlet.com/cristina_m_everson/Tesla/wish/404858831 2019-10-31 06:32:42 UTC https://padlet.com/cristina_m_everson/Tesla/wish/404858831