https://padlet.com/400011848/ch3e0p8s6ujs Made by Justine Sombilon en-us 2017-02-27 03:31:49 UTC 2026-03-15 17:56:58 UTC hello@padlet.com 400011848 https://padlet.com/400011848/ch3e0p8s6ujs/wish/156307717 Consumer culture is a form of economy that focuses on  the selling of consumer goods and spending a vast majority of its capital on distributing and popularizing goods for everyday people. It first developed in the 1920's mostly due to the new paying method of "buy now, pay later." Instead of paying with cash,  the consumers (who all wanted their own Model T Ford) let go of their fears of buying "on time." After buying their cars, people started buying more and more appliances, such as radios and refrigerators. A

The advertisement industry also boomed and flourished in the 1920's, which explains why the many basic "necessities" people bought were not necessities at all. ]]> 2017-02-27 03:33:04 UTC https://padlet.com/400011848/ch3e0p8s6ujs/wish/156307717 400011848 https://padlet.com/400011848/ch3e0p8s6ujs/wish/156320622 The automobile was the epitome of modern capitalism in the United States. Its mass production allowed the American economy to flourish in the 1920's, as it introduced the moving assembly line in 1913. (By 1927 Ford was making a car every twenty-four seconds.) With the help of the Model T Ford, the US owned 80 percent of the world's automobiles and the vast majority of citizens owed their jobs to the automobile industry.  The automobile industry also strengthened the steel, petroleum, chemical, rubber, and glass industries and increased suburban growth. The US also became a country full of tourists, as the car gave US citizens the ability to travel far and wide. Lastly, and most surprisingly, the privacy and seclusion of a Model T Ford led to increased sexual experimentation among its younger drivers. ]]> 2017-02-27 06:01:39 UTC https://padlet.com/400011848/ch3e0p8s6ujs/wish/156320622 400011848 https://padlet.com/400011848/ch3e0p8s6ujs/wish/156322001 In the 1920's, amusement, leisure and consumption became new staples in American culture. Cars and roads, the new postal service, motion pictures, radio, magazines, and brand name stores allowed Americans all over the country to share similar desires and experiences. The sheer mass distribution of items, such as a Model T Ford or a Victrola phonograph, allowed a national culture that soon also became a global model of culture and civilization. ]]> 2017-02-27 06:23:49 UTC https://padlet.com/400011848/ch3e0p8s6ujs/wish/156322001 400011848 https://padlet.com/400011848/ch3e0p8s6ujs/wish/156322875 By the end of the 1920's, almost half of all American households owned radios, and everyone loved it. Radio networking stations worked for profit (in contrast to the government-mandated European networks), and broadcasted everything, from the World Series to the popular radio show, "Amos 'n' Andy."  Radio allowed Americans to laugh and listen to the same events, furthering the construction of the American mass culture. ]]> 2017-02-27 06:35:57 UTC https://padlet.com/400011848/ch3e0p8s6ujs/wish/156322875 400011848 https://padlet.com/400011848/ch3e0p8s6ujs/wish/156324693 The fashion trends, i.e. the birth of the Flapper, reflected the modernization of what it meant to be a modern-day American woman. Urban, trendy, and short-skirted with a face full of makeup, the Flapper woman lived independently and worked to provide for herself. She exercised her newfound sexual freedom happily, as themes of individualism and success were on the rise in the 1920's. Jazz music also worked to reflect the changing attitudes toward American women of any color, or at least how the American woman viewed herself. Many jazz songs talked of men who had done them wrong or of their liberal sexuality, jazz music provided an outlet for African American women to express their feelings and experiences to a larger scope of people. ]]> 2017-02-27 06:56:02 UTC https://padlet.com/400011848/ch3e0p8s6ujs/wish/156324693 400011848 https://padlet.com/400011848/ch3e0p8s6ujs/wish/156327415 Charles Lindbergh and Clara Bow were two of the most popular and influential celebrity "heroes" of the Jazz Age, for completely different reasons. Lindbergh, as the first pilot to make the first trip across the Atlantic to Paris, embodied the American ideals of modern industrialism, individualism and relentless hard work. Bow encompassed the burgeoning independency of  the Flapper girl, a popular 1920's fad. It was important to have heroes to worship since they provided inspiration to fellow Americans to succeed, while also being accessible enough to relate to. ]]> 2017-02-27 07:23:47 UTC https://padlet.com/400011848/ch3e0p8s6ujs/wish/156327415