This advertisement inspired me to use different perspectives to promote the product. Beyonće looks gorgeous when falling in love. This will also make the customers think buying the necklace will be as beautiful and happy as the Beyonće. Using the love between people can also firmly touch the audience and customers. It mentioned different definitions of love and allowed customers to define love for themselves. And a measure of if love is present within themselves and their relationships. It gives what they wish to receive, something that is endless and brings forth more positive things.

However, it cant show the message through the video. It only adds a sentence at the bottom of the video and a necklace photo. There is no more details or design concept about the necklace. It made people think it was a low budget and cheap advertisement, and it didn't catch the customers' interest. Therefore, this is a failed advertisement. It can change the focus into the design concept and more detail on the necklace. Or add some interaction with the customers to find resonance from the customers. It might be better than the original. 

Believability and intentions are probably more important dependent variables affecting the study. For example, the number of haters and fans of the idols will strongly influence the result and the sales figure. To sum up, celebrity and non-celebrity advertising do not have a big difference. Consumers might generally feel that celebrities are attractive and may draw attention to the advertisement. However, celebrities do not make the advertising more effective or believable. 

Consumers surveyed indicated the unique functions of women to spend on fashion accessories are latest hits items, affordability of branded accessories, comfort, etc. However, men are different from women. They spend money on items considered functional and necessary. Therefore, they were more concerned about functional and durable fashion accessories. Thus, the accessories market is divided into two gender services two different needs.

Many online shops will hire freelance models to take product photos and provide different size examples. Hiring a freelance model can increase interaction between customers and the shops, and it will help create a friendly and nice image for the shops. On the other hand, more interactive may have even stronger relationships. Therefore, online shops usually have Instagram live with the customers and the model. Sometimes, they will promote their products. Sometimes they will chat with the customers about some daily stuff. This will help increase belonging and faith to the customers, and some will also become friends with the customers.