The Rider and the Elephant by Colby E McAdams https://padlet.com/cem680/cfjvo6yt3rff Is understanding the rider and the elephant the key to customer-centric business in an experience economy? en-us 2018-11-17 15:59:10 UTC 2025-11-17 22:11:13 UTC hello@padlet.com Experience Economy Buzzwords: A running list from the readings: cem680 https://padlet.com/cem680/cfjvo6yt3rff/wish/305553906 "value creating" 
"customer service" 
"experience as an untapped means to differentiate"


]]> 2018-11-17 16:02:47 UTC https://padlet.com/cem680/cfjvo6yt3rff/wish/305553906 An Explanation of the Elephant and the Rider cem680 https://padlet.com/cem680/cfjvo6yt3rff/wish/305555604 This past week I attended the Association of Proposal Management Professionals (APMP) Conference and attended a presentation by industry expert Mike Parkinson that was based on the how the psychology of "the rider and the elephant" is the key to winning business through customer centric persuasive proposals.
The rider and the elephant was an analogy first introduced by NYU Psychologist Jonathon Haidt (cool!).
The rider is the fact based side of the mind, and the elephant is the emotion based side of the mind. The bottom line: Appealing to the elephant creates a user "experience" that people buy into ]]> 2018-11-17 16:15:24 UTC https://padlet.com/cem680/cfjvo6yt3rff/wish/305555604 In His Own Words... cem680 https://padlet.com/cem680/cfjvo6yt3rff/wish/305556735 “The image that I came up with for myself, as I marveled at my weakness, was that I was a rider on the back of an elephant. I’m holding the reins in my hands, and by pulling one way or the other I can tell the elephant to turn, to stop, or to go. I can direct things, but only when the elephant doesn’t have desires of his own. When the elephant really wants to do something, I’m no match for him.” –Jonathan Haidt in The Happiness Hypothesis (2006, p. 4)]]> 2018-11-17 16:24:08 UTC https://padlet.com/cem680/cfjvo6yt3rff/wish/305556735 The Divided Mind cem680 https://padlet.com/cem680/cfjvo6yt3rff/wish/305556982 The rider represents all that is conscious. It is the director of actions and executor of thought and long term goals. The elephant, on the other hand, represents all that is automatic and often acts independently of conscious thought.]]> 2018-11-17 16:25:59 UTC https://padlet.com/cem680/cfjvo6yt3rff/wish/305556982 cem680 https://padlet.com/cem680/cfjvo6yt3rff/wish/305558542 2018-11-17 16:39:23 UTC https://padlet.com/cem680/cfjvo6yt3rff/wish/305558542 Handbook on the Experience Economy: economy and profit are driven by desire cem680 https://padlet.com/cem680/cfjvo6yt3rff/wish/307594704  "Although experiences themselves lack tangibility, people greatly desire them because the value of experiences lies within them, where again it remains long afterward."]]> 2018-11-26 01:08:02 UTC https://padlet.com/cem680/cfjvo6yt3rff/wish/307594704