https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a Brainstorming en-us 2023-02-09 01:09:51 UTC 2025-12-25 03:26:09 UTC hello@padlet.com https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518339891 Marketing is essentially ways in which a business can communicate who they are and what they offer to the public. Marketing comes in many forms such as promotions online via social media, email marketing, advertising in magazines, billboards and more. Marketing is critical in todays social climate, to gain traction and have a competitive edge in the market, companies need to have insight into who their customers are and what they want. ]]> 2023-03-15 20:15:00 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518339891 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518344126 A strategy is a way to plan moving forward. It encompasses. Mike Rukstad states that the "three critical components of a good strategy are objective, scope and advantage". A strategy lays down the plan of how you are going to achieve a goal.]]> 2023-03-15 20:19:25 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518344126 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518346899 Strategic Marketing are ways in which a business plans to achieve longterm goals. It involves research and analysis to determine a businesses goals and what they plan to do (steps they need to take) in order achieve those goals.]]> 2023-03-15 20:22:38 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518346899 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518359650 Marketing refers to activities a company undertakes to promote there business and the buying or selling of a product or service.It also involves all the actions a company undertakes to draw in customers and maintain relationships with them.The Four Ps collectively make up the essential mix a company needs to market a product or service. ]]> 2023-03-15 20:36:19 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518359650 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518360123 Marketing is essentially a businesses method used to persuade a person to purchase a particular product or service by using the right message and the right delivery method at the right time.]]> 2023-03-15 20:36:52 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518360123 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518362121 A strategy is a plan of action that will be used to achieve a long or short-term goal.

]]> 2023-03-15 20:38:53 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518362121 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518362274 Strategy is defined as a fundamental pattern of present and planned objectives, resource deployment, and interaction of an organisation with markets, competitors and other environmental factors. Whit the major components of strategy being:
- Scope
- Goals and Objectives
- Resource deployments 
- Identification of a sustainable competitive advantage

]]> 2023-03-15 20:39:07 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518362274 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518363425 Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors.]]> 2023-03-15 20:40:33 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518363425 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518363877 Strategic Marketing VS Marketing Management

]]> 2023-03-15 20:41:02 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518363877 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518364854 The different popular marketing strategies in practice such as cause marketing and close range marketing etc.]]> 2023-03-15 20:42:16 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518364854 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518367117 Hart & Stapleton (1977) has defined strategic marketing as a statement in general terms of how the marketing objective is to be achieved, therefore the strategy becomes the basis of the marketing plan. This can be done by acquiring a competitive company, price reductions, product improvement or intense advertising. ]]> 2023-03-15 20:44:44 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518367117 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518370648 I have learnt the differences in brand marketing compared to direct marketing. Brand marketing can be seen as more of a pull attraction for customers, getting them to gain a sense of trust and understanding of a brand and it's core values, whereas direct marketing is something that is pushed / forced onto a consumer, such as sale advertisements (2 hoodies for the price of one).
Brand marketing can be more effective in the long term for a business, as it builds a 'loyal fan base' for a company]]> 2023-03-15 20:48:49 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518370648 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518395117 2023-03-15 21:22:52 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518395117 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518397364 A strategy is a plan in place that is used to achieve short or long term goals. Meeting these short and long term goals determine the success and outcome of the business]]> 2023-03-15 21:26:19 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518397364 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518399172 Strategic Marketing requires a high degree of creativity and originality. Strategic Marketing is about having a clear and documented marketing strategy that is in place to achieve a long term goal]]> 2023-03-15 21:29:05 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518399172 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518399720 I want to learn about the difference between Strategic Marketing and Direct Marketing and in-depth. ]]> 2023-03-15 21:29:54 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518399720 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518401102 I have learnt about the difference between brand marketing and direct marketing. Brand marketing is about getting consumers to trust your brand based off their experience with it whereas direct marketing is in your face, bombarding the consumer with lots of information on multiple products and services.]]> 2023-03-15 21:32:18 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518401102 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518403198 Marketing is more than just meeting the needs of costumers. Marketing must recognize changes in the market and also the shifting of needs. And accordingly the can respond to meet the needs. This can increase the profits of the company. For marketing the 4P´s are used. It is also important to work out a competitive advantage]]> 2023-03-15 21:35:50 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518403198 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518405163 Is a plan to achieve the goals for the company. It´s could be a short term or a long term strategy. You have to know where you are and where you want to go]]> 2023-03-15 21:38:50 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518405163 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518406233 To analyse different companies with their marketing strategy.]]> 2023-03-15 21:40:40 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2518406233 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2520144505 Marketing is a process of building knowledge and awareness to a certain product or service. Effective marketing can lead to a high number of sales.]]> 2023-03-17 00:39:12 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2520144505 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2520147179 Strategy is a term for a collective number of steps or processes that lead to a certain goal.]]> 2023-03-17 00:41:19 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2520147179 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521519017 Marketing is the process of getting potential clients or customers interested in your products and services through various communication channels. At a fundamental level, marketing is also the process of understanding your customers, and building and maintaining relationships with them.

]]> 2023-03-18 05:40:25 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521519017 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521519102 A good strategy provides a clear roadmap, consisting of a set of guiding principles or rules. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions. It is ultimately the long-term goals a company sets and how it plans to reach them. 

]]> 2023-03-18 05:40:53 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521519102 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521519209 Strategic marketing is the process of developing a plan or strategy that helps organizations to effectively promote their products or services to potential customers. This involves conducting market research, defining the target audience, and creating a marketing mix that aligns with the organization's overall goals and objectives. 

]]> 2023-03-18 05:41:20 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521519209 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521519465 I would love to know the processes and theories to then understand how to adopt them into real-world practice. ]]> 2023-03-18 05:42:33 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521519465 https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521520170 I have learnt the different between marketing and strategic marketing. Understanding that marketing is more about getting people interested in buying the product / service. Strategic marketing is about creating an effective long-term plan to sustain ultimate competitive advantage as a business in the market. ]]> 2023-03-18 05:45:18 UTC https://padlet.com/surejpjohn/cf3ng79y6vb3oz4a/wish/2521520170