"They (other consumers) just see SG and like huh? What does it mean? Something SG, like SG50 or something?”

“Singapore has a higher quality control standard… makes their goods obviously higher quality.”

“I assume it is because Singapore’s land is so limited.”

“It has to be right, because you know, Singapore’s land is so little.”

“Like if you’re growing it in Singapore, confirm more expensive.”

“They have to charge more to make up for the small-scale production.”

"...just because it is affordable, she doesn’t just buy things blindly, also checks for quality..."

"...if buying vegetables, she would check for any bruises or any markings that may make it unsafe for consumption."

"On top of that, she would get meat and dairy products on the fresher side..."

“Like the climate vouchers… maybe they could have something similar but for local produce.

“CDC vouchers but can only be used on locally produced goods.”

“If you buy online… they’re just gonna simply pick like five random tomatoes.”

“Grocery shopping is also pretty fun… it’s like treasure hunting.”

"I'm somewhat conscious of my own health and for my family's health, so when I choose produce, I will definitely spend some time going through all the vegetables, picking up the ones that are the freshest. "

"Definitely buying from supermarkets... I can choose the nicer produce myself."

"If I order online, then they send me the produce at, like, an odd hour, and then, like, I'm outside. I cannot, like, bring in the produce to keep inside the fridge, you know? Then the goods outside my house spoil"

"...or they have an additional portion in the CDC vouchers that can only be used for local products which could force Singaporeans to move towards buying such local produce instead..."

"...which could increase awareness about these local produce."

"...no food or such are not being disrupted, for example simple things like masks, water, vegetables, poultry, or basically just anything to consume..."

"...she thinks it should be made in SG so that in the case where this similar incident happens again, we would not fall and not have to struggle, we would be stable, and we won’t crash so easily."

"weather condition influences the quality and overall the produce is like more attractive like because it's of a higher quality"

"you give them to like produce like two tomatoes like one tomato from Singapore $1.50 another tomato from China like 80 cents of course they will choose the  China one"

"...I also like to do cooking, and also bowling, to spend the time more wisely and enjoy a sport which is fun and enjoyable"

"Local produce, not, maybe it's more expensive, I would say..."

"Traded stuff really tends to have difficulty, because it takes a long time to come in..."

"I feel that the imported food also has some additives..."

"imported food, I would say it's more tastier..."

"...in Singapore, the local produce tends to have less preservatives, but like, it lasts a lot shorter..."

"...something I can build with, I can make with, something new, something delicious"

"...not really like giant supermarket cooked stuff already, because it's really fixed, so I don't really have a lot of creativity to build around the dish"

"I can name you around 50 minimarts in just east area alone, which more people would go to because it's closer to your homes"

"I would tend to order from websites called grab, and foodpanda..."

"...That's why I prefer going online, but sometimes I go to the wet market, just for the variety to see."

"...I think online. It saves a really a lot of time, but the one thing I'm worried about online is that, those who deliver it, maybe the produce can come back, bad, or broken..."

"...I don't have to go there, I don't have to waste my energy, I can just wait, and it will come in, let's say, 30 minutes, 45 minutes, which is a very good alternative."

"...Cereal. Not a lot of cereal comes from Singapore. Like for example, Reese puff, honey star"

"what Singapore can produce for the locals, which is not really too bland, or too similar with which they have already provided..."

"Oh, I use a variety of ingredients from canned food, to local produce, like vegetables, also meat, also some of eggs, bread, and you know, so on so forth, but I would like to also buy stuff which are probably on sale, so I would try to make something new..."

"...on top of that I would go for more of the meat side of stuff"

"Not really, I would most likely go for the quantity, and the size portion, and like I said earlier, I would like to go for the value, but if I were to see brands, most likely, I would go for like, not the really branded, like those wet market raw stuff"

"I think the current food security in Singapore, it's very, very more towards the trade import, I would say..."

"...Singapore has this type of food security, it's because of the fact that they always have permits and a lot of procedures to follow through, to make sure before the food goes to the markets, they have a right initiative to check, every single item before it's being sent to the locals for consumption"

"I think they can make a slogan, not just that, make it bigger, because most of the logos I see are really quite small"

"...maybe make it something brighter..."

"Local produce, not, maybe it's more expensive, I would say"

"I don't really see local products being a big hit for the elderly..."

"The fact of inconvenience."

"...you can only get at one place like I said earlier, like the supermarket"

"Local products really don't really, don't really seem interesting to me..."

"...firstly would be because they have the lack of variety..."

"...from what I see local produce Singapore has, it's very small fish, they don't really have for the standard restaurant needs that they need to have"

"During the supermarket trips I'm also introduced to it by a salesperson promoting the items, saying it's benefits to the locals"

"I feel that they perceive the local produce as something as like, a hassle"

"Local produce, not, maybe it's more expensive"

"It's said to say that now elderly who would go for something safer option which they have been used to, whereas compared to something which has just come out to the market and just tried to takeover"

"I don't really see local products being a big hit for the elderly or even the community like myself"

"...it's coming from our local farms, which is way closer than compared to those outside or overseas"

"I can feel safe that, it's really, it's Singapore, everything is clean, is safe, everything's perfect for myself to eat, and probably consume, for my family and my friends."

"From TV, from teachers from friends, these are how some of how I've been known, well known, there's also brochures, advertisements"

"During the supermarket trips I'm also introduced to it by a salesperson promoting the items..."

"...maybe like 600 dollar vouchers, they got 300 for supermarket, 300 for food courts, and all that, maybe instead of giving 300 only, they can make 300, 200, 100. So the 200 is for the supermarket where the 100 is a special voucher, where Singaporeans can use it on local produce which is discounted." [he provided a suggestion for incentive by government]

“i’d say that i cook at home for about 3-4 times a week, depending on how busy my schedule is… on weekdays i usually make quick meals after school and i will usually cook more on weekends. For example, try a new recipe or try something that is more elaborate.”

“Many still associate 'fresh' with 'imported' because of branding or marketing.”

“Imported food is usually of wider variety and people view it as food items of higher quality… People are used to seeing those names and trust those brands other than Singapore.”

“I usually prefer in person grocery shopping as i like to inspect the items I get, such as the ripeness, colour and quality…”

“Packaging definitely makes a huge difference, because packaging with brighter colours and highlights sustainable feature will be more attractive…”

“We still rely alot on imports which makes us vulnerable… I think we need to invest more in agriculture technology in singapore since we have limited space and support a diverse network to local producers…”

“It is not as visible as it could be because sometimes it gets lost among alot of colourful packaging and price tags…”

“I think the average consumer doesnt visit farms because… such farms are far and they dont know how to access them…”

“Unless local produce is front and up clear with their many benefits, it will not be a priority for the younger generation.”

“I know this is the SG Fresh Produce logo… but I think it is not as visible as it could be…”

“I usually see products labels in supermarkets which indicate that food items were grown in singapore. I’ve also seen certain local brands being advertised on news and social media.”

“Certain supermarket websites or applications can have push notifications to inform customers about new local arrivals…”

“People are used to seeing those names and trust those brands other than Singapore.”

“I think subsidies and discount schemes would definitely help… NTUC gives points when you purchase a certain number of items… For every local item bought, a higher number of points can be awarded…”

“Government supported campaigns can also help… Maybe through local influencers…”

"I think it's the labour, we don't have enough labours we don't have enough land or rental grounds to plant anything or grow anything..."

"I think it is important to support our local produce because it will give our locals more jobs and the economy will be better for Singapore"

"Sometime through social media or sometimes through friends"

"Maybe we got more trust in overseas products especially the Australian the Japanese, their reputation"

"I guess it's the pricing that makes the difference, some local products cost more but generally in restaurants they buy bulk..."

"Should not waste too much of the food i feel sometime very sinful, we overbought and we throw it away or we overcook and we throw it away i think it's very sinful"

"Actually prefer to go supermarket take it as an outing and can feel the products so i prefer this way, can touch it and see with your eyes, Those on online platforms, which my son orders sometimes quite disappointing when compared to the ones I pick out at supermarkets"

"we used to play around sembawang area they got a lot of farms, those days are my time, but not nowadays, nowadays is all housing and factories over that side"

"It's out of the way you really have to drive there and it's quite a long distance its not in the city so we normally gather a group of friends and we go have fun in the local farms, we buy some vegetables and buy some local chicken and eggs"

"...vegetables are more lasting, it somehow it last 5 days maybe with no changes the overseas ones are not so lasting"

"most of the meats are not from Singapore at all, I hope we can have more pork and beef and fish"