THE MANIFESTO OF THE FUTURE OF FASHION by Berta Bueno https://padlet.com/034572/cdbu71p124az en-us 2019-10-10 14:12:25 UTC 2025-11-06 13:36:29 UTC hello@padlet.com 034572 https://padlet.com/034572/cdbu71p124az/wish/403063978 In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. Using Kinect motion sensing technology, Timberland’s virtual fitting room allowed shoppers to see an image of their face, and a similarly-sized model body, in different outfits. ]]> 2019-10-27 19:13:22 UTC https://padlet.com/034572/cdbu71p124az/wish/403063978 034572 https://padlet.com/034572/cdbu71p124az/wish/403064237 Sephora understands this struggle, and created an augmented reality experience, Virtual Artist App, with ModiFace to ensure Sephora app users can see how makeup products will look on their face via their phone’s camera. Users can also find out which tools or products they’ll need to apply certain products. Additionally, Modiface’s augmented reality technology can show users the effects of months of skincare on their skin -- a visual they won’t find in-store. ]]> 2019-10-27 19:14:36 UTC https://padlet.com/034572/cdbu71p124az/wish/403064237 034572 https://padlet.com/034572/cdbu71p124az/wish/403065137 AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click- through rates to purchase by 33 percent. ]]> 2019-10-27 19:21:06 UTC https://padlet.com/034572/cdbu71p124az/wish/403065137 034572 https://padlet.com/034572/cdbu71p124az/wish/403279403 Investment in the Chinese computer vision/augmented reality (AR) market surged to $3.9bn over the last year ]]> 2019-10-28 12:51:53 UTC https://padlet.com/034572/cdbu71p124az/wish/403279403 034572 https://padlet.com/034572/cdbu71p124az/wish/403279541 One hundred million shoppers are expected to use AR online and in-store by 2020, testament to consumers’ growing familiarity with the genre ]]> 2019-10-28 12:52:10 UTC https://padlet.com/034572/cdbu71p124az/wish/403279541 034572 https://padlet.com/034572/cdbu71p124az/wish/403280053 Fifty-nine per cent of spending in popular video game Fortnite goes on virtual outfits (aka skins) and other cosmetic features for players’ avatars ]]> 2019-10-28 12:52:48 UTC https://padlet.com/034572/cdbu71p124az/wish/403280053 Virtual Fit 034572 https://padlet.com/034572/cdbu71p124az/wish/403280585 A quarter of all products bought online are returned, highlighting the need for improvements in virtual trialling and fit tech ]]> 2019-10-28 12:53:49 UTC https://padlet.com/034572/cdbu71p124az/wish/403280585 034572 https://padlet.com/034572/cdbu71p124az/wish/403281752 Seventy-four per cent of consumers are more likely to buy a product after engaging in a meaningful experience with the brand. Virtual immersion can be key to unlocking that extra meaning. ]]> 2019-10-28 12:56:07 UTC https://padlet.com/034572/cdbu71p124az/wish/403281752 Types of Innovation, Keeley (2013) 034572 https://padlet.com/034572/cdbu71p124az/wish/441672905 2020-02-06 16:53:45 UTC https://padlet.com/034572/cdbu71p124az/wish/441672905 Tidd et al (2005) 034572 https://padlet.com/034572/cdbu71p124az/wish/441681381 - System level is when it creates a whole new market or industry
- It can develop through the years and be part of your objectives (by year 3 I want to be here, now I am here)]]> 2020-02-06 17:03:32 UTC https://padlet.com/034572/cdbu71p124az/wish/441681381 Greg Satell, Harvard business review 034572 https://padlet.com/034572/cdbu71p124az/wish/441686130 2020-02-06 17:08:26 UTC https://padlet.com/034572/cdbu71p124az/wish/441686130 Gap Case Study: Big Data the new creative director 034572 https://padlet.com/034572/cdbu71p124az/wish/451466741 2020-02-27 16:10:15 UTC https://padlet.com/034572/cdbu71p124az/wish/451466741 Marketing activities with the largest impact in 2019 034572 https://padlet.com/034572/cdbu71p124az/wish/486445356 #2: AI and Machine Learning
#3: Marketing Automation
#4: Big data
#5: Improving UX
#8: Internet of things]]> 2020-04-01 11:58:22 UTC https://padlet.com/034572/cdbu71p124az/wish/486445356 AR: A lucrative opportunity in the beauty industry 034572 https://padlet.com/034572/cdbu71p124az/wish/500224385 2020-04-09 09:51:37 UTC https://padlet.com/034572/cdbu71p124az/wish/500224385 Virtual Fashion 034572 https://padlet.com/034572/cdbu71p124az/wish/500234161 2020-04-09 09:57:56 UTC https://padlet.com/034572/cdbu71p124az/wish/500234161 A Framework for Strategic Sustainability in Organizations 034572 https://padlet.com/034572/cdbu71p124az/wish/500237298 2020-04-09 10:00:00 UTC https://padlet.com/034572/cdbu71p124az/wish/500237298 Fashion brands are beginning to use virtual influencers 034572 https://padlet.com/034572/cdbu71p124az/wish/500238631 2020-04-09 10:00:55 UTC https://padlet.com/034572/cdbu71p124az/wish/500238631 7 Innovative examples of AR in Marketing 034572 https://padlet.com/034572/cdbu71p124az/wish/500240049 2020-04-09 10:01:52 UTC https://padlet.com/034572/cdbu71p124az/wish/500240049 Innovation in Europe: Changing the game to regain a competitive edge 034572 https://padlet.com/034572/cdbu71p124az/wish/500242407 2020-04-09 10:03:29 UTC https://padlet.com/034572/cdbu71p124az/wish/500242407 034572 https://padlet.com/034572/cdbu71p124az/wish/500616398 2020-04-09 14:16:36 UTC https://padlet.com/034572/cdbu71p124az/wish/500616398 034572 https://padlet.com/034572/cdbu71p124az/wish/500640696 2020-04-09 14:27:43 UTC https://padlet.com/034572/cdbu71p124az/wish/500640696 The future of fashion from design to manufacturing 034572 https://padlet.com/034572/cdbu71p124az/wish/500651935 2020-04-09 14:32:56 UTC https://padlet.com/034572/cdbu71p124az/wish/500651935 McKinsey: implementation of virtual on the fashion chain 034572 https://padlet.com/034572/cdbu71p124az/wish/642071793 2020-06-28 09:09:18 UTC https://padlet.com/034572/cdbu71p124az/wish/642071793 Big data development across years 034572 https://padlet.com/034572/cdbu71p124az/wish/642071952 2020-06-28 09:09:44 UTC https://padlet.com/034572/cdbu71p124az/wish/642071952 Household income decrease due to COVID19 034572 https://padlet.com/034572/cdbu71p124az/wish/642072096 2020-06-28 09:10:07 UTC https://padlet.com/034572/cdbu71p124az/wish/642072096 Uniqlo Magic Mirror 034572 https://padlet.com/034572/cdbu71p124az/wish/642072279 First magic mirror back in 2012]]> 2020-06-28 09:10:32 UTC https://padlet.com/034572/cdbu71p124az/wish/642072279 L'Oréal Paris App 034572 https://padlet.com/034572/cdbu71p124az/wish/642072581 AR VR

]]> 2020-06-28 09:11:17 UTC https://padlet.com/034572/cdbu71p124az/wish/642072581 First form of personalisation? 034572 https://padlet.com/034572/cdbu71p124az/wish/642072768 Victorian era tailor; first type of personalisation?]]> 2020-06-28 09:11:50 UTC https://padlet.com/034572/cdbu71p124az/wish/642072768 034572 https://padlet.com/034572/cdbu71p124az/wish/642073200 2020-06-28 09:13:02 UTC https://padlet.com/034572/cdbu71p124az/wish/642073200 034572 https://padlet.com/034572/cdbu71p124az/wish/642073383 2020-06-28 09:13:37 UTC https://padlet.com/034572/cdbu71p124az/wish/642073383 034572 https://padlet.com/034572/cdbu71p124az/wish/642073545 2020-06-28 09:14:07 UTC https://padlet.com/034572/cdbu71p124az/wish/642073545 AR/VR implementations in-store 034572 https://padlet.com/034572/cdbu71p124az/wish/642073810 2020-06-28 09:14:52 UTC https://padlet.com/034572/cdbu71p124az/wish/642073810 034572 https://padlet.com/034572/cdbu71p124az/wish/642074065 2020-06-28 09:15:33 UTC https://padlet.com/034572/cdbu71p124az/wish/642074065 BCG Analysis on future of fashion after COVID-19 034572 https://padlet.com/034572/cdbu71p124az/wish/642131789 2020-06-28 11:41:36 UTC https://padlet.com/034572/cdbu71p124az/wish/642131789